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So to drive traffic from my
website to my app
up I would do two things, two easy things.
First one is
make you app part of your communication plan
and second make it very easy to download your
app. As for the communication part
of the work you have to do, try to promote your
app as much as you can. So you have a website
you are on social networks like Twitter Facebook, LinkedIn
and so on, so each time you can, promote your app,
speak about you app, tell your users the benefits
they will have if they download and use your
app every day. As for the tools,
when you promote your app and people
can't download it easily, you create a frustration and you shouldn't.
So use the right tools to make it easy
to download your app. To do so you can use widgets
with the correct urls to drive the user to the store
directly to the page where he can download your app. You can also use smart app
banners
the banner that appears in your mobile version of your site
when people can download directly your app. At GoodBarber for instance we provide
our users
a universal URL this URL can be used in any device
and depending on the device it will direct the users
to the right store so if the users open this URL from
an iOS device he will go directly to the App Store
if he opens it from an Android device he will go directly to Google Play.
So to drive traffic from your website to your app
First speak about your app promote it as much as you can on your website
and second give your users the right tools
to download your app easily