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Hi, My name is Kelsey Wagner. I'm a fourth year Advertising Photo student here at RIT.
This year I had the pleasure of being the Production Manager, as well as the Retoucher
on this years Ad Production image. The class is made up of third and fourth year advertising
photo student primarily. The whole class is revolved around making theme based images,
both large and small productions. So for this years final production image we ended up creating
a food fight because we had not seen any documentation of a food fight outside of film, and so being
photographers we wanted to have this moment in time just frozen, and having a really crazy
and quirky group of people we knew that this was it. We had to do the food fight. Our professor
actually laughed at us for a very, very long time, and thought that it was a crazy idea,
and having him give us that little bit of doubt made it all, all that much better. We
actually collaborated with MCC, they were willing enough to give us their space. They
helped us get the cafeteria, as well as donated some students to our very small group. Fred
Berger, who is a professor at MCC, he's a photo teacher, was actually the Principal
in our image, which is really awesome. We grabbed different cliques from our own High
school experiences, so we have the nerds table, the mean girls table, the jocks table, the
alternative lifestyle table, the skater table as well as just the more normal groups as
well, just for filler and buffer because there are normal people out there, somewhere. Our
shooting process was pretty interesting. We actually did four test run shots, where people
were given balls of bread to throw at one another so that way they could practice their
target of where to throw things, so that way we didn't have food hitting the equipment,
or hitting people that they weren't supposed to. Then we gave the models two to three minutes
to actually have a food fight at the very end. We used Octobanks, multiples, five of
them actually, and we used a bunch of speed lights. They were connected to chairs, windows,
hanging on some of the most obscure things that would make any photo manager at cage
cringe, as well as we shot with the P65 which creates a ginormous image files that were
really fun to work with. The final image was made up of over twenty five different layers.
Over twenty five and over twelve images. It takes the best of each table, and it really
shows their character. In comparison to lots of the other work I've done here at RIT, this
is the one I think have treated most like my child. This image meant a lot to me and
I know the class itself, and I think this class is one of those classes that every student
should have an opportunity to take, because production work is very, very, important in
the photo industry, and I think everyone should get a chance to learn how to do it. I'd really
like to thank Doug Rea, all the fine folks at the SPAS Facilities, as well as MCC, for
loaning us not only their students, but their facility, and everyone who came out to the
food fight, because it really meant a lot and without you guys this shot would not have
ever happened.