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>> RINEHART: I remembered the El Toro Bowl as a kid
and I was excited about the idea that it was
going to be brought back to the community.
>> SMITH: Our goal is to make this the best event
that's ever been held in Yuma; that's ever
been held in the Desert Southwest.
>> SMITH: When you see the strength of the
WSFL, the conference that we play inи
>> (radio) He breaks the tackle... he's off to the races...
>> SMITH: ...and you see our team continue
to strengthen, it just looks like a great opportunity
for Arizona Western College and for the community
to provide this opportunity for our student
athletes.
>> (radio) How 'bout that!
>> BOOTH: Since Jerry Smith came in as Athletic Director,
he has begun to develop the MAA from very
small, humble beginnings,
to a significant organization with tremendous fan support.
That's a wonderful tradition to build upon.
And we have 265 MAA members who influence
thousands of people
to be supporters of Arizona Western College.
>> RINEHART: In my mind, this is going to be the event within the community.
>> McDOWELL: The partnership between the Matador
Athletic Association, Arizona Western College and the Caballeros has just developed into
something that's phenomenal. Each of the entities involved has proven to be incredibly unselfish,
and what they want is for the event to be for the good of the community, in the way
this event is going to be promoted, and the entire Yuma community is going to benefit
from it.
>> MINNICK: Bringing in another team from a different area, that team will get to see
what we have to offer here in Yuma. The family-type atmosphere here in Yuma, all the special things
we have to offer here with our farming community, with our lakes, the sand dunes and stuff like
that, that Yuma's more than just a little place, a little dot on the map.
>> ENGEL: People who have never heard of Yuma,
this is our first chance to really open their eyes to the experience of Arizona that isn't Maricopa,
or that isn't the Grand Canyon.
>> SCHUG: It's going to promote Yuma and the Yuma community. Not only Yuma as a community,
but also the businesses in Yuma, the people of Yuma, Arizona Western College. One of the
primary reasons for this is to raise scholarships for the athletic program, but a major part
of the proceeds will go to academic scholarships, and then also into the community just like we've
done in the past for youth activities.
>> SMITH: This is not only a football game, but it's going to be an event throughout the
week that's going to bring some folks back to Yuma that maybe haven't been here in forty years.
Along with the other activities that we've planned, from the coaches' reception to the
bowl banquet to the Hall of Fame banquet to the wives' luncheon, it's just going to be
an exciting four or five days for individuals who are coming into this community.
(kids yelling)
>> MINNICK: The bowl games are set up to do
a lot of community service and stuff like that during bowl game week. 0:03:22:500,0:03:24.000 (kids yelling answers)
>> BULLOCK: You're showing kids that you're
a good role model, that you took care of your grades and you went to a bowl game, and been
coached, disciplined. And you're doing something with yourself, so kids see that. Like the
Boys & Girls Club, and we went to a school, and we talked about doing the right things,
not the wrong things, and they look at us like role models. So, I mean, that's a plus
on kids' lives, and hopefully later on they'll remember.
>> MINNICK: The bowl experience, you know,
at a JC level, and at a four year school, helps kids grow, and that's what we're all
about.
>> ENGEL: This is a huge economic driver. This is hotel stays, restaurant visits, shopping
in our mall, downtown, uptown...
>> McDOWELL: The money's going to go to the Caballeros de Yuma and the Matador Athletic
Association. There's also a provision for people who sponsor us where they can donate
up to ten percent of their sponsorship, right off the top, to designated areas of education
at Arizona Western College. So if they want to donate to medical-related training, or
agriculture, or law enforcement, or whatever their preference is, they'll be able to do that.
>> RINEHART: You should be involved and have some pride in the community.
>> ENGLE: If we do it right, there will be
long-term benefits, and that's why a company wants to get involved.
>> SCHUG: Anytime Yuma is promoted, I think
your business is promoted.
>> BOOTH: I believe the bowl brings a direct connection to possibilities for young people.
>> McDOWELL: And it's going to present a lot
of educational opportunities for students in the future by the way the money's going to be
diverted, and the way the money will be split up.
>> SCHUG: If you're a community-minded person,
I think you want to be a part of that.
>> BOOTH: We all have children and grandchildren who we want to have a vision of what Arizona
Western College can bring to their improvement and the quality of life.
>> MINNICK: It's just helping kids out, and
helping the community out, and that's what we want to try to do here.