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HAMPSHIRE COUNTY BUSINESSES WILL
OFFICIALLY KICK OFF THE HOLIDAY
SHOPPING SEASON TOMORROW.
22NEWS REPORTER ANARIDIS
RODRIGUEZ JOINS US LIVE TO
EXPLAIN WHY OWNERS ARE FIGHTING
FOR HOMETOWN ADVANTAGE.
IT'S A GRASSROOTS EFFORT THAT'S
GAINED TRACTION ACROSS THE
COUNTRY. NOW, IT'S TRYING TO
MAKE AN IMPACT IN THE PIONEER
VALLEY.
THE TOY BUSINESS ISN'T REALLY A
TERRIFIC BUSINESS. A LOT OF
PEOPLE SELL TOY TO KIDS THEY
DON'T CARE ABOUT YOUR CHILD,
THEY DON'T CARE WHAT YOU DO WITH
THAT, WE DO. PRISCILLA FINN AND
HER HUSBAND OWN A 2 Z IN
NORTHAMPTON. THE SMALL BUSINESS
IS THE FIRST OF ITS KIND FOR THE
AREA PROVIDING MORE THAN JUST
YOUR AVERAGE TOY TRUCK. BUT WITH
GROWING ACCESS TO ONLINE
SHOPPING AND DISCOUNT PRICES AT
BIG BOX STORES, IT'S DIFFICULT
TO STAY COMPETITIVE.
I THINK THAT WE ARE ALL VERY
BUSY THESE DAYS AND TO GO ON
THE COMPUTER AND SEE A VARIETY
OF OPTIONS AT YOUR FINGERTIPS.
THAT'S WHY FINN RECENTLY JOINED
DOZENS OF OTHER BUSINESS OWNERS
WHO ARE NOW PART OF PIONEER
VALLEY LOCAL FIRST, A MOVEMENT
LOOKING TO HELP SHIFT YOUR
SHOPPING HABITS. TURN IT UP ON
PLEASANT STREET IS ALSO ON THE
LIST.
WE WOULDN'T BE HERE IF IT
WEREN'T FOR THE CUSTOMER. YOU
WOULDN'T HAVE A JOB. I WOULDN'T
HAVE A JOB, WE WOULDN'T EXIST
AND I THINK THAT THE WHOLE
COMMUNITY WOULD FEEL A LOSE IF
US AND PLACES LIKE THIS WOULD
CEASE TO EXIST.
AND FOR EVERY 100 DOLLARS SPENT
AT A LOCAL STORE LIKE THIS, $45
OF IT STAYS IN THE COMMUNITY. AS
OPPOSED TO $15 IF YOU BOUGHT THE
ITEMS AT A BIG BOX STORE.
WE CIRCULATE THAT MONEY, WE PAY
OUR EMPLOYEES, WE USE A LOCAL
BANK, WE USE OUR LOCAL TRADES
PEOPLE WHEN SOMETHING BREAKS
HERE.
TOMORROW, NEARLY 100 SMALL
BUSINESSES IN THE AREA WILL