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RLO
SMITH.
>>HOST: ELECTRONICS
SHOW SHOULD BE A LOT
OF FUN BUT WE ARE
GOING TO CONTINUE ON
OUR JOURNEY WITH
COCA-COLA HERE AT
HSN. KEEP ALL OF THE
PHONE CALLS COMING,
WE ARE GOING TO DIVE
RIGHT INTO6 C13
COLA THREE
EVOLUTION SET. 95 AL
RECEIVE THREE OF
THESE MODELS THAT
ACTUALLY EACH HAVE A
STORY ATTACHED TO
THEM. JACQUIE
WANSLEY IS OUR
EXPERT SO KIND OF
TAKE THROUGH OR
DOWN MEMORY LANE. WE
HAD
>>GUEST: 3 BOTTLES
THAT WERE DEFINITELY
ICONIC TO COCA- FORY
DIFFERENT REASONS.
THEY WERE THE BEST
PACKAGING FOR THE
DAY IF YOU AT
THE FIRST ONE IS THE
HUTCHINSON BOTTLE
AND THAT ACTUALLY
HAD A COURT IN THE
TOP. THAT WAS WHAT
WAS USED AT THAT
TIME TO TOP THE
BOTTLE.N
THE VERY CENTER IS
THE STRAIGHT-SIDED
BOTTLE THAT WE SAW
IN THE VINTAGE
THAT WAS USED
1900-1916 AND THE
LAST BOTTLE IS THE
HI-LO SKIRT BOTTLE
AND THE REASONING
BEHIND IT WAS A FEW
LOOK AT IS
COMPLETELY DIFFERENT
FROM THE STRAIGHT-
SIDED BOTTLE. THE
PROBLEM WAS WITH THE
STRAIGHT-SIDED
BOTTLE THERE WERE SO
MANY COMPETITORS TO
COLA EVERYTHING THAT
WAS COCA-COLA SO
TO MAKE SURE THE
CUSTOMER KNEW
EXACTLY WHAT THEY
WERE GETTING, THE
COMPANY WANTED TO
HAVE A BOTTLE THAT
YOU COULD TELL IT
WAS A COCA-COLA
BOTTLE EVEN IF YOU
ARE REACHING INTO
ICE OR A DARK SPACE,
YOU WOULD KNOW
MODEL BY THE SHAPE.
SO AFTER EVERYONE
HAD COPIED THE FLAT
SIDE BOTTLE OR
STRAIGHT-SIDED
BOTTLE, THEY PUT OUT
A REQUEST FOR A NEW
BOTTLE AND THISWAS T
ACTUALLY SORT
MIMICS THE SHAPE OF
A WOMAN AT THAT TIME
AGAIN AROUND 1915
FOR THEIR SKIRTS.
WE TALKED6 C13
FASHIONS BEING
REFLECTED IN
ADVERTISING THEY
WERE FULLER AT THE
HIP AND MORE NARROW
AT THE KIEL. THAT
WAS REFLECTED THEIR
IN THIS BOTTLE SHAPE
AS WELL. THE PROBLEM
WAS IT DID NOT6 C13
THROUGH THE
MACHINERY AS IT
SHOULD. THEY HAD TO
TRIM DOWN THE SIDE
SO IN 1916 IS WHEN
THEY ACTUALLY CAME
UP WITH THE CONTOUR
BOTTLE IS THE
ONE WE ALL KNOW AND
LOVE. THIS IS
>>HOST: THE
PACKAGING, IT SAYS
COCA-COLA ON THE
SIDE AND THE COOLEST
PART OF THIS13
TELLS YOU THE
HISTORY AND STORY
DOWN BELOW AND IT
EVEN TAKES YOU
189921986. THAT IS
VERY COOL. IF YOU
WOULD LIKE TO CHOOSE
IT, GIVE US A CALL.D
ICONIC COCA-COLA
BOTTLE AND KNOWING
THAT HISTORY AND
HAVING THAT
AVAILABLE IS A
TERRIFIC GIFT. NOW
WE ARE GOING TO SAY
HELLO TO TERRY FROM
PENNSYLVANIA.
WELCOME TO COCA-COLA
PREMIERING AT HSN.I
AND
>>CALLER: SO
EXCITED TO SEE THE
THROES, I GOT THE