Tip:
Highlight text to annotate it
X
>> ON HOW I ROCK IT, WE'LL MEET
JONATHAN WARD, WHO'S DOING
SOMETHING NEW WITH SOME VERY
OLD CARS.
>> I'M TRYING TO REVIVE
INDUSTRIAL DESIGN IN AMERICA.
>> TINKER HATFIELD DESIGNS THE
WORLD'S MOST ICONIC SNEAKERS.
>> PEOPLE AT THE VERY TOP TOLD
ME TO STOP DESIGNING AIR
JORDANS.
[scoffs] I DIDN'T CARE.
>> FROM SHOES TO SUITS, THE
OVADIA BROTHERS MAKE CLOTHES
FOR ATHLETES AND MOVIE STARS.
>> WE'RE GONNA BE MEETING
WITH VINCENT PIAZZA FROM
BOARDWALK EMPIRE.
>> THIS FITS BEAUTIFUL.
>> WE'RE THE DESIGNERS
OF OVADIA & SONS.
>> AND 88-KEYS SPINS A FASHION
STATEMENT THAT'S ALL HIS OWN.
>> RALPH LAUREN WAS TOLD THAT HE
COULDN'T DO SOMETHING, BUT HE
DID IT ANYWAY.
I FEEL LIKE I'VE DONE THE SAME
THING.
>> I'M BARON DAVIS, AND THIS IS
HOW I ROCK IT.
[rock music]
♪ ♪
WE'RE GOING BEHIND THE SCENES
TO SEE HOW TRENDSETTERS AND
TASTE MAKERS AND EVERYTHING
FROM CARS TO SNEAKERS TO HIP-HOP
ARE INSPIRED TO DO WHAT THEY DO.
INDIE CAR MAKER, JONATHAN WARD,
IS BUILDING SOME OF THE COOLEST
CARS ON THE ROAD.
AND THE WAITING LIST INCLUDES
HOLLYWOOD STARS AND SAUDI
ROYALTY.
WHY THE WAIT?
BECAUSE HIS WAY OF DOING
SOMETHING NEW WITH THE OLD IS
CHANGING THE WAY WE THINK ABOUT
CARS.
[upbeat music]
♪ ♪
>> I AM WORRIED THAT AS A
COUNTRY, WE'VE TURNED OUR BACK
ON OUR HERITAGE AS RISK TAKERS,
INNOVATORS, MANUFACTURERS.
MY NAME IS JONATHAN WARD.
I'M LEAD DESIGNER AND CEO OF
A COMPANY CALLED ICON.
WE BUILT OUR REPUTATION ON
RECYCLED AND REIMAGINED VINTAGE
TRUCKS.
WE DO THE TOYOTA LAND CRUISERS,
FORD BRONCOS, AND WILLYS CJ3B
VEHICLES.
WE'VE REENGINEERED THEM WITH
ABSOLUTE STATE-OF-THE-ART
TECHNOLOGY.
MY GRANDFATHER HAD A CAR
DEALERSHIP AND REPAIR GARAGE.
THROUGH HIM, THAT'S WHERE I GOT
MY RESPECT FOR VINTAGE AMERICAN
CULTURE AND DESIGN.
WE'VE WON SOME REALLY COOL
AWARDS.
"BEST OF THE BEST" IN THE ROBB
REPORT, GQ "CAR OF THE YEAR."
CURRENT ACTIVE PROJECTS ARE
GOING ANYWHERE FROM ABOUT 85,000
ALL THE WAY UP TO A MILLION
BUCKS.
[rock music]
♪ ♪
SO TO COMPLIMENT OUR PRODUCTION
LINE VEHICLES THAT WE BUILD,
THE REALLY CREATIVE SIDE OF
ICON, ARE THE DERELICTS.
WE FIND CARS WITH THAT PERFECT
VINTAGE PATINA, USUALLY FROM
THE '30s TO THE '50s.
TO ME, THIS IS A LOT MORE
ROMANTIC THAN THE SHINIEST CAR
'CAUSE IT JUST EVOKES CURIOSITY
AND ROMANCE.
WITH THE DERELICTS, WE LEAVE
THE EXTERIOR AS FOUND.
WHEN WE GO TO THE INTERIOR OF
THE CARS, WE COMBINE THAT WITH
STATE-OF-THE-ART TECHNOLOGIES
AND THEN HIDE ALL THE CHASSIS
AND ELECTRONICS AND MECHANICALS.
THE RESULTING VEHICLE IS
SOMETHING THAT'S DISTINCT, AND
IT'S TIMELESS, BUT YOU CAN DRIVE
IT LIKE A WILD MAN.
THIS DERELICT PROJECT FOR US IS
A 1946 LINCOLN CLUB COUPE.
COUPLE CHALLENGES WITH THE CAR.
THERE'S NOT MUCH ROOM FOR A FUEL
SYSTEM.
THAT'S GONNA BE PRETTY TRICKY,
AND THEN THE CLOCK IS MISSING.
BUT NOW, LIKE, FINDING A CLOCK
FOR A 60-YEAR-OLD CAR SOMETIMES
CAN BE TRICKY.
[engine starts]
TODAY IS INSPIRATION AND
RESEARCH DAY FOR THE LINCOLN.
ONE PLACE THAT I OFTEN GO IS
THE LEGENDARY PETERSEN
AUTOMOTIVE MUSEUM.
WE'RE GONNA SNEAK OVER THERE
BEFORE THEY OPEN.
THEY LET ME INTO THE VAULT,
WHICH IS WHERE ALL THE REALLY
COOL STUFF IS THAT ISN'T ON
DISPLAY.
>> WE'RE GLAD YOU THINK OF US
WHEN YOU WANT THAT KIND OF
INSPIRATION.
>> IT'S MY LITTLE PRIVATE
RESEARCH LIBRARY.
>> YEAH.
[laughter]
>> IT'S MY SHRINE, SO I'M DOWN
HERE JUST AS A GEEK AND A
TOURIST QUITE OFTEN.
I JUST LOVE ALL THIS DECO TRIM.
THAT COULD BE A GREAT DETAIL
THAT WE COULD INCORPORATE INTO
THE LINCOLN WITH THAT FAN
PATTERN COMING TO THE BUTTON.
THIS IS STEVE MCQUEEN'S JAG,
JUST INSANELY GORGEOUS,
OBNOXIOUS.
A MUNTZ JET.
WHAT STORIES COULD THIS CAR
TELL?
WHERE HAS IT BEEN?
YOU KNOW, LIKE, ALL THIS CRAZING
AND PATINA ON THE FACTORY
FINISHES, TO ME, THAT JUST ADDS
COOL, GROOVY CHARACTER.
MM.
[both chuckle]
SO NOW WE'RE GONNA HEAD OVER
TO NORTON SUPPLY.
THEY'RE KNOWN FOR VINTAGE
AEROSPACE SURPLUS PARTS.
SO MUCH PRECISION AND
CRAFTSMANSHIP AND MATERIALS
HERE.
TONS OF LIFE LEFT IN IT,
AND IT ADDS DISTINCTION AND
CHARACTER TO OUR WORK.
I LOVE BEING ABLE TO TAKE SO
MANY COMPONENTS FROM DIFFERENT
DECADES FROM VARIOUS INDUSTRIES
AND PUT THEM ALL TOGETHER IN
A WAY THAT IT FLOWS.
THIS OLD CLOCK--
MADE IN CHICAGO, USA.
IT'S AN HONOR TO FIGURE OUT WHAT
IT SHOULD BE DOING NEXT VERSUS
JUST SITTING HERE WAITING FOR
THE SCRAP MAN.
[rock music]
♪ ♪
WE TOOK THAT FUNKY OLD CLOCK.
I LEFT IT LOOKING ORIGINAL,
CONVERTED IT TO A MODERN CLOCK
MOVEMENT.
>> THING LOOKS NICE.
>> OH, THAT'S JUST A HOME RUN.
PERFECT.
I WAS THINKING WHAT WE CAN DO
TO, LIKE, BRING IN SOME OF THAT
DECO NOUVEAU FLARE, THIS
EMBOSSED HIDE.
THEN WE CAN JUST DO 45s.
DOING THIS WOULD JUST REALLY
NAIL THAT DECO FEELING, AND IT'S
SO RIGHT FOR THIS CAR.
GET ROLLING ON THAT.
I SET OUT TO BUILD A CAR THAT
WAS DISTINCT, NOSTALGIC,
VINTAGE, THAT'S TRANSCENDING,
AND IT TAKES YOU TO ANOTHER TIME
AND PLACE.
[engine starts]
[upbeat music]
♪ ♪
I THINK MY GRANDFATHER WOULD
APPRECIATE WHAT I'M UP TO NOW
MORE THAN ANYBODY.
SOME OF THE SAME CARS THAT I'M
REPURPOSING AND REIMAGINING
TODAY PROBABLY SAT ON MY
GRANDFATHER'S CAR LOT BACK WHEN
THEY WERE JUST SLIGHTLY USED
CARS.
I THINK HE WOULD BE PROUD OF ME.
>> BACK BEFORE YOU COULD BUY
A $300 PAIR OF JEANS, DENIM WAS
WORKING-CLASS GEAR.
IT WAS WORN BY COWBOYS AND
COAL MINERS.
BUT IN 1955, THINGS CHANGED.
A HOLLYWOOD COSTUME DESIGNER
NAMED MOSS MABRY NEEDED TO PUT
A MOVIE STAR IN SOMETHING THAT
CAPTURED THE SPIRIT OF A
REBELLIOUS TEENAGER FIGHTING
AGAINST A WORLD THAT WAS TRYING
TO HOLD HIM BACK.
THE MOVIE STAR WAS JAMES DEAN.
THE FILM WAS REBEL WITHOUT A
CAUSE, AND MABRY DRESSED DEAN
IN JEANS.
THE TROUBLE WAS, IN TECHNICOLOR,
THE DENIM LOOKED GREEN AND
MUDDY.
SO MABRY DIPPED THE LEE 101
RIDERS IN BLUE DYE TO MAKE THEM
MORE BLUE.
WHEN THE FILM CAME OUT, JAMES
DEAN BECAME AN ICON, AND DENIM
BECAME COOL.
>> TINKER HATFIELD HAS CREATED
SOME OF THE MOST ICONIC SNEAKERS
TO EVER BE RELEASED BY NIKE,
INCLUDING THE AIR JORDAN.
WHAT'S THE KEY TO HIS SUCCESS?
NOT TAKING NO FOR AN ANSWER.
>> I'M ASKED ABOUT WHAT ARE MY
FAVORITE SHOES THAT I'VE
DESIGNED.
IT'S THE AIR JORDAN 11.
THAT SHOE MARKS A TIME AND PLACE
FOR PEOPLE AND MEMORIES.
MY NAME IS TINKER HATFIELD,
AND I'M VICE PRESIDENT OF DESIGN
AND SPECIAL PROJECTS AT NIKE,
WHICH IS REALLY A FANCY WAY OF
SAYING THAT I GET TO DESIGN
WHATEVER I WANT TO, WHICH IS
COOL.
[laughs]
I WAS FORTUNATE TO GO TO THE
UNIVERSITY OF OREGON AND GO
THROUGH A DESIGN EDUCATION
LIKE ARCHITECTURE AND ALSO
PARTICIPATE IN SPORTS.
[beep]
MY TRACK COACH AND MENTOR,
ONE OF THE FOUNDERS OF NIKE,
BILL BOWERMAN, BROUGHT ME TO
NIKE IN 1981.
THE REST IS SORT OF HISTORY,
AS THEY SAY.
WELCOME TO NIKE SPORTS RESEARCH
LAB.
AH, THERE'S YOUR NEW SPOT?
>> YEAH.
>> I LIKE IT.
IT'S CLOSER TO THE ELEVATOR.
[laughter]
WE'RE ACTUALLY IN THE INNOVATION
KITCHEN.
WE CAN MAKE OUR PROTOTYPES RIGHT
HERE.
WELCOME TO THE ZOO.
[laughs]
EVERY TIME I SIT DOWN TO DESIGN,
I THINK BACK TO MY DAYS AS
AN ARCHITECT.
I WAS ONE OF THE EARLY DESIGNERS
TO ACTUALLY BE INSPIRED BY
ARCHITECTURE AND AUTOMOBILE
DESIGN AND SORT OF BLENDED THAT
WITH FOOTWEAR DESIGN IN ORDER
TO KIND OF COME UP WITH A
RICHER, BROADER STORY THAN JUST
THE SPORTS STORY.
IF I'M WORKING WITH MICHAEL
JORDAN OR KOBE BRYANT, THE
THINGS THAT WE TALK ABOUT ARE
REAL, ACTUAL SUBSTANTIVE ISSUES,
INSPIRATION, AND ALL ALONG,
YOU'RE BLENDING THAT WITH
HARD-CORE SCIENCE AND
PERFORMANCE CRITERIA, SO THERE'S
A LOT OF SUBSTANCE IN AND AROUND
THE STORIES THAT ARE DEVELOPED.
[beep]
WE'RE NOW IN OUR DNA WAREHOUSE,
WHICH IS REALLY WHERE WE KEEP
ALL OF OUR ARTIFACTS.
OLD SHOES, OLD DESIGNS.
LOTS OF STORIES EXIST WITHIN
THESE WALLS THAT ACTUALLY TELL
THE HISTORY OF NIKE.
WOW.
HOW'S THAT FOR KARMA?
AIR MAX.
THIS SHOE IS ONE OF THE VERY
FIRST PROJECTS THAT I DID AT
NIKE.
THIS IS AN ORIGINAL, ORIGINAL
AIR MAX.
THE VISIBLE AIR WINDOW WAS A BIG
INNOVATION IN ITS DAY.
THE DESIGN ETHOS OF THIS WAS TO
NOT BE AFRAID TO SHOW WHAT THE
SHOE WAS MADE OUT OF.
I THINK STYLE FOR ME IS THE
APPROPRIATE BLENDING OF ART AND
SCIENCE.
I DON'T KNOW IF THIS ONE'S
CHARGED UP OR NOT, WE--OH!
BY GOSH, I GUESS IT IS.
IT'S DONE WITH AN ARTFUL SENSE
OF COMPOSITION AND CAREFULNESS.
TO ME, THAT'S STYLE.
MY FAVORITE SNEAKER THAT I'VE
DESIGNED IS THE AIR JORDAN 11.
I ACTUALLY DESIGNED THAT AFTER
PEOPLE AT THE VERY TOP OF NIKE
TOLD ME TO STOP DESIGNING AIR
JORDANS BECAUSE MICHAEL JORDAN
HAD RETIRED.
[scoffs] I DIDN'T CARE.
EVEN IF HE NEVER RETURNED TO
BASKETBALL, I FELT HE'D ALREADY
MADE SUCH A HUGE MARK THAT HIS
SHOES WOULD STILL BE IMPORTANT.
SO I WORKED ON THE 11 IN A
CLANDESTINE WAY.
WHEN MICHAEL JORDAN CAME OUT OF
RETIREMENT AND WORE THAT SHOE,
HE CAME BACK AND WON THREE MORE
CHAMPIONSHIPS, AND BECAUSE OF
THAT, IT WAS THE BIGGEST, MOST
HIGHLY ANTICIPATED SHOE OF ALL
TIME AND MAYBE STILL IS TODAY.
SO I'M PROUD OF THAT, I'M PROUD
I HAD THE VISION TO DO IT
AND ALSO JUST THE BALLS.
IT'S A LITTLE BIT OF THAT
BILL BOWERMAN RENEGADE BEHAVIOR,
MY MENTOR HERE AT NIKE.
HE WOULD SAY, "NO MATTER WHAT
ANYBODY TELLS YOU, YOU HAVE TO
THINK FOR YOURSELF."
AND I REALLY MISS HIM.
HE'S PASSED AWAY SEVERAL YEARS
AGO.
I DON'T THINK I'D BE WHERE I AM
TODAY WITHOUT GREAT MENTORING.
FOR THE LONGEST TIME, I WAS
TRYING TO BE THE BEST IN DESIGN.
I'VE PASSED INTO ANOTHER PHASE
IN MY LIFE, AND I THINK THIS IS
THE MOST IMPORTANT ONE, AND
THAT IS BEING THE MENTOR BACK
TO YOUNGER PEOPLE.
[engine revs]
[upbeat music]
♪ ♪
WE ARE HEADED TO LINCOLN HIGH
SCHOOL, NEXT TO DOWNTOWN
PORTLAND.
I'M A VOLUNTEER TECHNICAL COACH
FOR THE POLE VAULT TEAM.
HEY, THERE, SHORTY.
HOW YOU DOING?
>> GOOD. I LIKE THAT HAT, MAN.
>> [laughs]
YOU AND I ARE WITH THIS--
WE'RE GOOD WITH THE HATS.
[laughs]
WHEN I'M COACHING HIGH SCHOOL
KIDS, THERE'S NOTHING MORE
REWARDING THAN TO HAVE A PARENT
COME UP TO YOU AND SAY, YOU
KNOW, "MY KID FIRST CAME OUT FOR
YOUR SPORT, THEY DIDN'T HAVE ANY
CONFIDENCE, AND YOU'VE HELPED
THEM DO SOMETHING THEY NEVER
THOUGHT THEY COULD DO."
I WANNA SHOW YOU SOMETHING.
SO RIGHT HERE, SEE HOW YOUR
ELBOW IS KIND OF POINTED IN THAT
DIRECTION?
YOU NEED TO HAVE IT BEHIND THE
POLE.
IT WOULD BEND MORE IF YOU DID
THAT.
PLANT TALL.
WHEN YOU FEEL LIKE YOU'RE READY,
GO UPSIDE DOWN.
GOOD.
I THINK I'M HAPPIEST, AND I
ACTUALLY START TO TEAR UP A
LITTLE BIT, WHEN I SEE OTHER
PEOPLE IMPROVE AND GET BETTER
AND ACCOMPLISH SOMETHING
SPECIAL.
I LIKE THE CAMARADERIE OF THIS
TEAM.
YOU CAN DRAW ENERGY FROM YOUR
TEAMMATES, AND YOU CAN GIVE
ENERGY TO YOUR TEAMMATES.
THINK ABOUT THAT TOMORROW,
AND YOU'LL PERFORM BETTER.
[applause]
I HOPE THAT MY LEGACY AFTER
I'M ALL FINISHED IS THAT I WAS
A GOOD TEAM PLAYER, I WAS A GOOD
DESIGNER, BUT I WAS AN EXCELLENT
COACH AND MENTOR.
THAT IS THE MOST IMPORTANT
THING.
>> THE OVADIA BROTHERS ARE TWINS
WITH STYLE IN THEIR DNA.
ARIEL AND SHIMON STARTED OUT
MAKING CLOTHES ON THE CHEAP WITH
THEIR DAD IN BROOKLYN BUT FOUND
SUCCESS ON THEIR OWN BY GIVING
CLASSIC LOOKS A MODERN TWIST
AND EARNING AN ELITE CLIENTELE
ALONG THE WAY.
[rock music]
♪ ♪
>> ALL RIGHT, IT LOOKS
BEAUTIFUL.
THIS SUIT IS FOR LEBRON JAMES.
>> I THINK HE'LL BE HAPPY WITH
IT.
I THINK IT'S EXACTLY WHAT WE
WANTED FOR HIM.
I'M SHIMON OVADIA.
>> AND I'M ARIEL OVADIA, AND
WE'RE THE DESIGNERS OF OVADIA &
SONS.
IT'S A MENSWEAR BRAND THAT MY
BROTHER AND I FOUNDED IN 2010.
HISTORY IS VERY IMPORTANT TO US.
WE TAKE CLASSIC CLOTHING, AND WE
UPDATE IT WHERE EVERYTHING IS
SHARP AND SLEEK AND TAILORED TO
TODAY'S WORLD.
[upbeat music]
♪ ♪
TODAY IS REALLY SPECIAL FOR US.
HEY.
>> HI.
>> WHAT'S HAPPENING?
>> HOW ARE YOU? VINCENT.
>> GOOD TO SEE YOU.
>> MEETING WITH VINCENT PIAZZA.
HE PLAYS LUCKY LUCIANO ON ONE
OF OUR FAVORITE SHOWS,
BOARDWALK EMPIRE.
BOARDWALK EMPIRE REALLY SHOWS
THE TRUE HISTORY OF HOW IT USED
TO BE BACK IN THE DAY.
VINCENT IS A NEW YORKER.
HE'S A COOL GUY.
HE'S LOOKING FOR A SUIT, MAYBE
A COUPLE OF SHIRTS.
>> YOU KNOW, WE'RE BIG FANS OF
THE SHOW.
THE FIRST THING THAT DREW US
TO IT WAS THE WARDROBE.
>> YEAH, YEAH.
I THINK, YOU KNOW, THAT'S ONE OF
THE UNSUNG STARS OF THE SHOW.
YOU GET THE WARDROBE ON, AND YOU
WALK ON SET WITH EVERYONE.
AND YOU'RE LIKE, "ALL RIGHT,
THIS IS LIKE A TIME MACHINE."
[Automatic by AM & Shawn Lee]
>> ♪ I SEE THE CHANGES ♪
♪ IN YOUR DESIGN ♪
>> SO HERE ARE SOME COATS THAT
WE'D LOVE FOR YOU TO TRY ON.
NOW, ONE THING THAT I THINK THAT
YOU'D REALLY APPRECIATE IS THIS
HUNTING JACKET.
>> NO, THIS COLOR IS...
>> IT'S COOL.
>> IT'S A GOOD COLOR.
>> IT'S OUTSTANDING.
YEAH, I LOVE IT.
LET ME CHECK OUT THIS PEA COAT.
>> THIS IS A VINTAGE NAVAL
PEA COAT.
>> AH, THIS FITS BEAUTIFUL.
>> YEAH, IT'S COMFORTABLE.
>> YEAH.
>> IT'S COMFORTABLE, RIGHT?
>> A FEW MONTHS AGO, WE WON
GQ'S "BEST NEW MENSWEAR
DESIGNERS IN AMERICA."
NOW WE'RE AT THE POINT WHERE YOU
HAVE A LOT OF COOL CLIENTS THAT
WANT TO WEAR YOUR SUITS.
>> HERE'S ONE OF THE SILHOUETTES
THAT WE'RE REALLY KNOWN FOR.
IT'S A DOUBLE-BREASTED SUIT.
>> MY EXPERIENCE WITH A
DOUBLE-BREASTED SUIT IS IT
FEELS WIDER.
>> BOXY AND WIDE.
>> BOXY AND WIDE, RIGHT.
>> THAT'S WHAT MOST PEOPLE
THINK ABOUT IT.
WE'VE MADE IT A LITTLE BIT
SHORTER, PLAYED WITH THE
PROPORTIONS A LITTLE BIT.
>> THIS FITS BEAUTIFUL.
>> THE WHOLE THING ABOUT A SUIT
THAT MAKES IT LOOK MORE FOR
TODAY IS THIS--WHAT YOU SEE
HERE.
>> MM-HMM.
>> YOU SEE THAT YOU SEE THE
SILHOUETTE RATHER THAN THE BOX,
LIKE THAT.
HISTORY REPEATS ITSELF.
WHAT'S OLD IS NEW, ESPECIALLY
IN MENSWEAR.
IT'S ABOUT BEAUTIFUL CLOTHING
THAT'S WELL-MADE, THAT NEVER
GOES OUT OF STYLE.
>> FITS GREAT.
>> ALL RIGHT. YOU LOOK GREAT.
>> BEAUTIFUL.
I THINK MAYBE WE CHANGED YOUR
MIND ABOUT THE DOUBLE-BREASTED.
>> I THINK SO.
>> GOOD, GOOD.
>> BEAUTIFUL. WELL DONE, GUYS.
>> IT'S REALLY AN EXCITING TIME
FOR US.
YOU KNOW, WE'RE SEEING THE HARD
WORK PAY OFF NOW.
>> 88-KEYS IS A MUSIC PRODUCER
WHO'S WORKED WITH SOME OF THE
BIGGEST NAMES IN HIP-HOP AND
PRODUCED A GRAMMY AWARD-WINNING
TRACK, NO CHURCH IN THE WILD,
WITH KANYE WEST AND JAY-Z.
HE'S ALMOST AS WELL-KNOWN FOR
BEING A LO-HEAD.
DO YOU KNOW WHAT THAT IS?
WELL, YOU'RE ABOUT TO FIND OUT.
>> MY NAME IS 88-KEYS, AND I'M
A MUSIC PRODUCER AND FATHER
AND HUSBAND.
PEOPLE KNOW ME BEST FOR A SONG
CALLED NO CHURCH IN THE WILD.
NO CHURCH IN THE WILD IS A
SONG I PRODUCED FOR JAY-Z AND
KANYE WEST.
THE GRAMMY WIN WAS PROBABLY THE
PINNACLE OF MY CAREER SO FAR.
I'VE BEEN DOING THIS SINCE I WAS
14, EVERY DAY NONSTOP.
MY THREE PASSIONS ARE MY FAMILY,
WIFE AND DAUGHTERS, MY RECORD
COLLECTION, AND RALPH LAUREN
POLO.
[hip-hop music]
♪ ♪
WHAT WE'RE LOOKING AT RIGHT NOW
IS MY RALPH LAUREN POLO
COLLECTION.
I SAY I'D HAVE ABOUT WELL OVER
800 PIECES.
RIGHT NOW WE ARE LOOKING AT THE
INDIAN POINT STRIPED SERAPE
PONCHO.
I ACTUALLY PERFORMED IN THIS A
FEW TIMES.
A LO-HEAD IS A PERSON WHO
REVERES RALPH LAUREN CLOTHING.
I SAY I ROCK POLO FROM HEAD
TO TOE, AND I LITERALLY ROCK
POLO FROM HEAD TO TOE.
MY SHOES, BOOTS, OR SNEAKERS--
RALPH LAUREN.
I'VE BEEN WEARING RALPH LAUREN
SINCE EARLY, LIKE, 1990.
NO OTHER FABRIC TOUCHES MY BODY
EXCEPT FOR RALPH LAUREN POLO.
I ACTUALLY WORE THIS AT A PHOTO
SHOOT WITH KANYE.
MY WIFE WOULD SAY THAT I'M
OBSESSED.
>> WHAT'S YOUR FAVORITE PIECE
OF RALPH LAUREN CLOTHES THAT
DADDY HAS?
>> THIS SWEATER!
THE BIG, BLUE SWEATER!
>> [laughs]
THE BIG, BLUE SWEATER?
I HAVE YET TO MEET A PERSON MORE
SINGULARLY FOCUSED IN THEIR LOVE
FOR ANY ONE THING AS I HAVE
MY HUSBAND FOR HIS PASSION IN
RALPH LAUREN.
>> LATER ON TODAY, I WILL BE AT
STADIUMRED RECORDING STUDIO,
AND WE'RE GONNA RECORD SOME
SONGS WITH TWO OF MY ARTISTS,
LITTLE VIC AND TRE DEJEAN.
SINCE WINNING A GRAMMY, THERE'S
AN EXPECTED AMOUNT OF PRESSURE
THAT'S PROJECTED AT ME.
LIKE, I JUST WANNA MAKE THE BEST
MUSIC POSSIBLE.
[upbeat music]
♪ ♪
I LIKE TO HAVE ACCESSORIES.
MAYBE, LIKE, A HAT OR A SCARF.
IT'S KIND OF LIKE THE BOW TIE
TO THE PRESENT.
>> FAMILY KISS!
>> FAMILY KISS.
>> all: MWAH.
>> FAMILY HUG!
[laughter]
>> THE THING THAT MADE ME FALL
IN LOVE WITH POLO THE MOST WAS
THE PROJECTED LIFESTYLE.
ON TV, BACK THEN, IT WAS, YOU
KNOW, JUST THE HIP-HOP ARTISTS
THAT WORE RALPH LAUREN POLO.
THAT WAS, LIKE, THE UPPER
ECHELON OF CLOTHING.
AS FAR AS RALPH LAUREN'S
NARRATIVE, I DO RELATE.
WELL, ONE, WE'RE BOTH FROM THE
BRONX.
WHEN PEOPLE THINK THE BRONX,
THEY DON'T THINK, "OH, THIS IS
WHERE MONEY IS," OR, "MONEY
COMES FROM OUT OF HERE."
ALSO, LIKE, HIS INDEPENDENT
UPBRINGING AND STRUGGLES WHERE
HE WAS TOLD THAT HE COULDN'T
DO SOMETHING, BUT HE DID IT
ANYWAY, AND HE WOUND UP DOING
IT BETTER.
I FEEL LIKE I'VE DONE THE SAME
THING WITH THE MUSIC.
[hip-hop music]
♪ ♪
WE ARE HERE AT STADIUMRED STUDIO
ABOUT TO GET IT IN WITH TWO
OF MY ARTISTS, TRE DEJEAN AND
LITTLE VIC.
WHAT UP?
[laughter]
♪ ♪
WE'RE WORKING ON MUSIC TOGETHER
AND THEIR PROJECTS TO, YOU KNOW,
GET THEIR NAMES OUT THERE, SO
EVENTUALLY THEY'LL BE ABLE TO
LIVE OUT THEIR DREAM, MUCH LIKE
MYSELF.
OH, LET'S HEAR SOME BARS.
HEAR SOME BARS.
♪ ♪
>> ♪ NOW I DON'T LEAN BACK ♪
♪ NO CHICKEN NOODLE SOUP ♪
♪ MOTHER[bleep] ♪
♪ GET THE [bleep] OFF ♪
♪ OF MY STOOP ♪
YOU KNOW WHAT I MEAN?
>> YEAH.
>> SOMETHING LIKE THAT.
>> [laughs]
>> RAGS TO RICH.
I SEE 88 STARTING TO BOUNCE,
DANCE.
THAT'S WHEN I KNOW THE BEAT'S,
LIKE, YOU KNOW, AT THE NEXT
LEVEL.
>> ♪ YOUR CIGARETTES ARE LOW ♪
♪ [bleep] BETTER QUIT OR FIX ♪
♪ ON GETTIN' DOUGH ♪
♪ IF YOU GET A SISTER ♪
♪ YOUR SISTERS WILL NEVER KNOW ♪
♪ BUT TOO MANY [bleep] CLOWNS ♪
♪ WANNA DERAIL ME ♪
♪ IT'S ALMOST LIKE I GOT BEEF ♪
♪ WITH BARNUM & BAILEY ♪
>> I'M LOYAL TO MY FAMILY, I'M
LOYAL TO MY INTEGRITY AS FAR AS
MUSIC IS CONCERNED, AND I'M
LOYAL TO RALPH LAUREN POLO.
HAVING WHAT I HAVE NOW IS
PROPELLING ME TO REACH MY OTHER
GOALS, WHICH DON'T ONLY INCLUDE
ME.
IT'S LIKE, MY GOALS ARE, LIKE,
FOR MY FAMILY.
>> [screams]
>> WHAT IS THIS?
>> IT'S MINE!
>> WHEN I WALK THROUGH THE
DOOR AND MY DAUGHTERS ARE, LIKE,
ECSTATIC TO SEE ME...
>> GOODIES FROM DADDY.
>> IT'S FOR BOTH OF YOU.
IT MAKES IT ALL WORTHWHILE.
>> OH, THAT WILL LOOK PRETTY ON
YOU, LU.
DO YOU LIKE YOUR OUTFIT FROM
DADDY?
[laughter]
>> YEAH.
>> I FEEL SO FORTUNATE TO FIND
THE THREE THINGS THAT I LOVE
THAT I AM COMPLETELY SATISFIED
WITH.
I'M HAPPY.
I'M EXTREMELY HAPPY.