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My name is Nicole Block of the Nic Studio. I do stationary and illustrations, and I specialize
in custom wedding invitations and special event invitations. My website is thenicstudio.com
and I'll be talking to you today about wedding invitations. There are four main types of
printing techniques used for invitations today, there's engraving, letter press, offset and
digital. There are a few others but those are the main four. Engraving and letter press
are much the same process, they're just pressed differently. Both of these are the most expensive
printing forms and they require the most work, they're basically an art in and of themselves.
This is a letter press piece, it's a long process, it's painstaking and not everybody
can do it as beautifully as this one's been done. The next most popular is offset, offset
is flat printing, it's used for everything, it's used for newspapers, it's used for magazines.
The beautiful thing about offset is that it's less expensive than letter press and that
you can use a wide variety of paper. Finally you have digital, digital is the cheapest
option out there, that doesn't mean it looks cheap, it's just the least expensive. This
is a digital invitation, I did this recently, you would never know that this is digital
instead of offset. It's beautiful, it's got very rich colors and until you get really
up close, unless you have an eye of a designer or a printer you really wouldn't know the
difference. So, those are all of your printing techniques, I hope I've helped educate you,
most of the time my clients don't know what the printing techniques are, or what they
involved or what they cost, so I hope I helped you out today a little bit and thank your
local printer tomorrow.