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COURTNEY KELSO: I think the way that brands are partnering
with media properties, with source properties, music and
so forth, there's a lot of opportunity here because--
we just finished with the panel in there, and we heard
John Legend say that brands now have supplanted their
marketing funds that the labels no
longer provide for them.
So when brands can literally be seen as the way to get
messages out--
co-branded messages, the brand's message, the
property's message.
I think you're going to see some pretty interesting things
come from that.
A lot of brands are starting to get it.
That it's not just about slapping logos.
And it's about speaking from an authentic voice.
So that really excites me to be a part of a community in
marketing that is embracing that.
And that it can be a multitude of messages that you don't
have to control so tightly.
That you can actually be fairly comfortable with the
democratic nature of the way your message can spread.