Tip:
Highlight text to annotate it
X
Fixing the mobility problem is essential for shared prosperity in Bogota. Today Transmilenio,
Bogota's world renowned Bus Rapid Transit System, is a victim of its own success-- the
poor living primarily in the periphery have the hard choice of unacceptable crowding and
unacceptable commute times to get a decent job, or alternatively find underemployment
near their homes. Traditional approaches to solve congestion
in the peak hour have been played out. Last year we carried out an impact evaluation
of the peak/off-peak differential tariff scheme, recently adopted by Transmilenio, but found
that the levels of pricing adopted were just not enough to have any effect on commuters'
travel preferences." Are the other ways to encourage commuters
to drive less and travel off-peak? Can we use carrots instead of stick policies to generate
desired behavioral changes? The core of this proposal is to use a system
of nudge engines - positive incentives to fix this problem. A pilot will be carried
out in collaboration with the Stanford Lab for Societal Networks to incentivize and to
reward commuters in the Transmilenio system to travel off-peak using a game-like interface.
Shomik Mehndiratta, Lead Transport Specialist: "Stanford's Societal Lab has run a series
of projects looking at the effect of positive incentives on behavior. Transmilenio is the
ideal case study. It's got the culture of excellence, there's the problem, and this
is the ideal way to solve it."