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>> In constructing a business
major, you can build it so broad
that it takes
up almost an entire student's
undergraduate experience.
We didn't want to do that;
we wanted to create something
that gave students a thorough
introduction
to all the business disciplines,
allow them to take some higher
level courses,
but really give them the time
to explore the rest
of the academy
and what we really encourage is
that dual major.
We would love students to major
in business
and perhaps sociology and go
into human resources management;
art history, go into curating;
psychology, go into marketing;
economics, a natural
double major.
So that's what we're really
encouraging students to do.
What we didn't want to do was
to have a textbook-based
business major.
Life is not based on textbooks;
it's based on
experiential learning.
And what the case method does is
it replicates that.
It gives you a limited amount
of information and asks you
to draw inferences from it
and come up with possible
strategies and there are lots
of possible outcomes.
Some are good; some are bad.
And what it does is it enables a
class to really get a vibrant
discussion going, give and take
with the professor,
and with each other
to drive towards a proposal
that could work.
What we wanted to do was
to integrate the business
program into the liberal arts.
We didn't want it standing
separate from it.
This is a great liberal arts
university and we want the
students to be able to draw
on that knowledge base
and find ways to integrate it
into their studies.