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The passion of video production, it was kind of like a bug that caught me at a very early
age. It was really just born out of making funny videos with my friends as a kid, filming
skateboarding, and you know, kind of innocent little things and then it kind of snowballed
into me being like this is what I want to do with my life.
I met Danny freshmen year at Arizona State University. From the beginning, Danny was
always making videos.
I went to college with the aspiration to get into film school. I actually ended up in the
broadcast journalism school with a film minor.
I have always been into business. Always been a big entrepreneur.
I had an opportunity to work in news in Long Island, New York. I was a producer as well
as on-camera talent. I learned a lot there but I knew it wasn't for me in the end. In
school they taught us the statistics of how people were consuming video more and more.
Every minute, 72 hours of video gets uploaded on YouTube. Basically what that tells me is
that people love video.
Online video was the new trend that was basically going to take over how businesses were run
basically with their marketing.
I felt like we would be a really good team to really get that message of video production
out there and to really be able to bring a lot of value to the marketplace.
I saw the opportunity and I said you know what, this is the place for me in Arizona
to start my own business.
What really got us excited was probably when we started doing our competitive research.
Most of the companies that we researched, they're kind of sitting back on their laurels
waiting for business to come to them.
What we realized was that the vast majority of video production companies weren't using
video to effectively market themselves.
There's HD cameras in your phone, anyone can have a good HD camera. But really what seperates
you is the knowledge of how to make a professional film and make it with a purpose.
There's three goals that we put to the forefront of every project. The first is telling the
customers story.
We're not afraid to go and tell the stories that haven't been told or shoot the events
that most people wouldn't get a look at or a music video with an artist that maybe someone
has never heard of.
To make sure that their story gets told in the best way possible, the most creative way
possible and most importantly, to get their audience to act. Whether it's to buy their
product, whether it's to go on their website, whether it's to pick up their musical album.
Whatever it is, it's to get them to act.
And the second goal is our satisfaction as a company, that we've done the best that we
can possibly do and better than what we've done previously.
We started with just a handful of core individuals but we've grown it to where we are now collaborating
with some of the best and brightest talents in Phoenix and also throughout.
We're always learning. Our biggest goal is to constantly be getting better.
The final thing is to provide exceptional service. We really want each person to leave
working with us with a satisfaction that they've chose the right company. And I feel like we
do that time and time again.
Listening to the customer, thoroughly listen and taking what their ideas are and what their
current brand is and putting our own spin on it and making that mesh to a professional
product that we can all be proud of and that they can use for years to come to have a positive
effect on their business.
We now have the top quality, we have the top experience, we have the top equipment, while
still being priced competitive. What we can bring as far as value to customer is just
unmatched by any other video production company.