Tip:
Highlight text to annotate it
X
To blog or not to blog, that is the question.
The number one question - when we get new clients, they're like, "Why are we blogging?
What is the point of this? What is the purpose?"
Well, there's a couple purposes. You don't want to be the guy in the center saying, "Buy
from me! Buy from me! Buy from me," because I don't really care why *you* think I should
buy from you. I know what I like, I know when I want to read about it, I know what I'm interested
in, and I know that if I come find you it's because I wanted to come find you -- not because
you captured me or because you're putting all this information in my head.
So we always hear from our clients, "Why are we getting blogs done?" Well, it's a simple
process. If I'm talking about something you're interested in, you may come back to see what
else I have to say that you may be interested in. And it's *you* looking for it. Not me
telling you, "Well, if you come read my publication, you'll find something."
So that way, I'm building trust with you and you know that you're getting information from
me that's relevant to your search and you're *choosing* me as opposed to me saying to you,
"Well, here in my company we do everything you want."
Because, isn't that the way every single good sales pitch is supposed to sound like, anyway?
But it doesn't, so people know better, they get on Google. 92% of people get all of their
information from search engines. It's a company that does research tank and they've come up
with all these statistics. It's proven, it's science, I'm not just saying this to you.
If you want people to become delighted ambassadors for you, you have to make them fall in love.
And the only way you can make people fall in love is by talking to them, engaging, conversating,
and the best way to do that is through short, simple, pithy little 600-word blogs.
It's like Twitter x4. It's great, you should try it. And it's good. Blogging will save
your company's life.