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Now I've got a list here of "All the places", it says, "where Peter and Paul have played".
You notice, it's got to be the first thing that you look at when you see this page, is
you go "Holy crap, that's a lot of stuff on there, look at all those places"! Exactly,
that's what I want you to think, I want you to think "Man, they have been everywhere and
played at all these places, these guys must be professionals, they must be big"! That's
the whole point of a press kit, is you're trying to impress someone. So it doesn't matter
that it's Tawas, Michigan, right in there, Tawas City, Michigan, or I've got the bustling
metropolis of Ambridge, Pennsylvania. People don't care, right? The first thing that they
see is going to be up here at the top is that I've got the number of festivals first, and
then I start listing all these places, different places around the world. If you're in America,
and American's don't know a whole lot about the rest of the world, if you see other places
in the world, that already says "I'm big". I've gone through this sheet probably twenty
or thirty times at least since I started, I'm always trying to make it better. At the
beginning I didn't have as much stuff, so I made the words a little bit bigger and spaced
them out so they still filled the whole page. As things kept going, I wanted to fill this
whole page up without having to go onto a second page because people don't want to see
a second page. I've got all the biggest stuff right up here first, at the top, and then
I list everything else that I can in here as things go on. But this is probably going
to be the third thing that they see. But still, if everything in your press kit is really
well done, people are going to be really impressed that you actually know what you're doing.