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During the time at Soda, when I first started at soda
We were a very traditional waterfall type organisation
We'll look at waterfall in more detail
I'm sure that some of you already understand what that means
So our whole approach - the way we worked with our clients
Was waterfall throughout
But what we found was we had this kind of problem
Which was that people came to us because we were creative people
doing fancy creative stuff with technology and that's
what we were known for and why people came to us in the first place
and our clients were fairly impressive
we did work for the BBC, Channel 4
we were often sent round the world by the British council to be this
fantastic representation of creative technologists in the uk and so on
But the frustration that we found with waterfall was that
You'd have this kind of love-in where they'd think we were great
and we'd think they were exciting
and then we'd get half-way through - or even a quarter of a way through a project
and then things would start to kind of fall apart a bit
And suddenly the kind of initial enthusiasm of why we wanted to work with each other would begin to dissipate
And we'd scratch our heads and say - why does this keep happening?
We're good at what we do - and they're good at what they do.
And we want this to work
Somehow things aren't working - surely there must be a different way of working
A better way of working
That can allow us to
be excellent at being creative technologists
And our clients to be able to engage with that
Because that's why they came to us in the first place.