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This is cool. This is just so freaking cool.
[Music]
Hello, everyone. My name is Clay Collins and in this episode of the Marketing Show, I’m
going to be giving you not one, not two, not three, not four, but five webinar registration
page templates. These are some of the highest converting landing pages I know of. I’m
also going to be showing you the coolest [Beeping Sound] ever. That’s what you have to look
forward to in this episode of the Marketing Show.
So, as part of our promotion for LeadPages which is the landing page platform that gets
released too early adopters tomorrow, as part of that promotion we’re giving away these
five webinar registration page templates. The first one is this, there’s a number
of great things about this. The first is that it features video, the second one is that
there’s a two step opt-in box, right? So normally when someone goes to a page and they
just see an opt-in box, it kind of arms them, right? As opposed to disarming them, but when
you have clean nice spot now they can click on that and then ask them to opt-in and I’ve
talked extensively about why this increases opt-in rate. The next thing is that there
is an opportunity to opt-in above the fold and below the fold, so both of those opportunities
are present and there’s a good opportunity to outline the four major things that people
are going to get on the webinar.
This webinar registration page template which is available to you right now is the basis
of our LeadPlayer webinar and also it is the basis of our Marketing Show webinar which
you can see right here and one of the great things about this is that it only requires
your e-mail address to opt-in for the webinar. Most go to webinar registration page templates
require a first name, a last name and an e-mail address, right three fields? But the more
fields you ask for the less likely people are to register. In fact, conversation rates
go up as the number of fields required goes down.
Also, I’ve included this webinar registration page template and this is for a two-person
webinar, so if you’re doing a webinar with a co-host or maybe with an affiliate. Let’s
say you approach someone who has a rather large audience and you pitch them on doing
a webinar with their list and you cut them in on 50% of all sales that come from that
webinar. Well, this is a landing page template where you can have their face and your face.
It has again, a two-step opt-in process above the fold and below the fold. The colors can
be modified, these images can be swapped out, you’ve got Facebook sharing and Google Plus
and Tweeting on the page and you’ve got Facebook comments at the bottom, so this is
good for affiliate webinars. So anyway those are just two of the webinar registration page
templates that I’m including in the download pack below that you can get right now. But
before we go, I just want to show you the coolest [Beeping Sound] ever that we’re
doing with LeadPages.
So LeadPages is our landing page platform and with LeadPages we made it so that you
can actually turn any -- any squeeze page or any landing page into a webinar registration
page. Let me show how this works. So, I’m here at my.leadpages.net and I’m going to
take this template. Now, there’s a version of this template that you can download below.
So this is usually a landing page where people can opt-in to get a free report, but I’m
going to show you how I can turn this into a webinar registration page. So I’m going
to go and edit the headline here and I’m going to call it, “Webinar this Thursday
at 8 PM EST: The Top 5 Landing Pages of 2013.” So that’s the headline and I’m going to
click on this to modify it. The text here is going to be, “Enter your e-mail address
to register for the webinar,” and then I’m going to make the button say, “Secure my
spot.” I’m also going to click on the background to change the background image
and I’m going to go with this finger pointing here.
Now, here’s what super, super, super cool about this. I’m going to integrate this
with AWeber, so I’m going to go select AWeber and I’m going to go to LeadPages EA and
click on My Web Form. But I’m also going to do something else, I’m going to go to
the bottom here and click on GoToWebinar and I’m going to associate it with this Test
Webinar List. So what you’re seeing here is LeadPages ability to integrate simultaneously
with any list and GoToWebinar. You simply select the e-mail list that you want to associate
the form with and then you go to GoToWebinar and select the webinar you want to associate
it with. And then I’m going to click on save and that means that whenever someone
opts-in here, they’re going to be automatically registered for your e-mail list and GoToWebinar.
And here’s the big take away, what this means folks is that you can take any, any
landing page template and associate that with any e-mail list and any GoToWebinar webinar
that you’re doing. So any combination of landing page template, e-mail list whether
that’s on InfusionSoft or GoToWebinar or MailChimp or whatever and you can select a
webinar to associate it with any combination of those three is possible.
And so I’m going to click on save to my pages and I’m going to call this, “GoToWebinar
Demo” I’m going to click on save and of course, I can have this immediately hosted
on LeadPages, so here’s the page that I created or I can use WordPress to publish
this page. I can also download this page and upload it to any server that I want to upload
it to, but this page is live immediately after I click publish.
So just to reiterate what I find so cool about this, is that you can take any LeadPages template
that we provide and you can integrate that with any e-mail marketing platform that we
support and you can also integrate that template with any GoToWebinar webinar that you’ve
set up. So for example, here’s a video squeeze page that’s available in LeadPages and originally
this is just a squeeze page, but if I wanted to I could integrate this in a couple or clicks
with GoToWebinar, so it’s not only signing people up for my e-mail list, but it’s also
registering them for a specific webinar.
Anyway, my name is Clay Collins. I hope you enjoy these five templates that we’ve made
available for immediate download no opt-in required. And if you’re interested in snagging
LeadPages before we go live tomorrow, there is a link below this video where you can pick
that up before we go live again tomorrow. I hope you’ve enjoyed watching today’s
episode and I’ll talk to you later. Take care.
End of audio