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In this brand new Adwords news video, I report on a brand new mobile ad format being tested
by Google right now. It appears that Google are testing a brand
new look and feel of mobile ads. In this new test, a yellow ad label replaces the rather
inconspicuous ad text which currentlyu appears next to the i icon in the top right hand corner
of all ads, and now this new test, both the organic listings and the ads both appear in
a white box in a grey background whereas currently ads appear in the yellow shaded box, and organic
listings appear in a white box. Currently as it seems, this is just a small
test, probably defined to a small part of the internet. At least when I checked on my
mobile phone I am not seeing this new format yet and I have checked multiple extensions;
.com, .co.uk and .ae for where I am here in Dubai.
Should this test be rolled out to the entire internet, I really will be interested to see
how this new ad formats affect click through rate. Because effectively the new ad format
blends the organic listing and the ad very much together so they look really similar.
I'm sure that's going to have a massive impact on both the click through rate for organic
listings and for those ads. So it really will be an interesting test if it does get taken
further. I'd like to know whether you are seeing the
ads, please comment below and also what you think about them. Is this a good move by Google?
Post your comments beneath this video.