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OH, LOOK AT THIS. THIS IS STUNNING.
(man) WHAT WE'RE CREATING HERE
IS A UNIQUE SINGLE-FAMILY RESIDENCE--
OVER 6,000 SQUARE FEET, 5 BEDROOMS.
THIS WILL BE OUR OPEN KITCHEN AREA,
LIVING/DINING SPACE.
THIS IS A PRIME PROPERTY,
AND WE HAVE TO GET IT RIGHT THE FIRST TIME.
SO SOMETHING LIKE CHAISE LOUNGES ON THIS SIDE.
(man) WHEN BUYERS COME IN, THEY CAN'T ENVISION THE SPACE.
AND THEY NEED THAT SPACE TO BE OUTFITTED.
MAYBE $6,000 TO $7,000?
THE DEVELOPERS MIGHT BE A LITTLE APPREHENSIVE
ABOUT ADDING ADDITIONAL DOLLARS FOR THE PROJECT.
♪♪
Closed Captions provided by Scripps Networks, LLC.
Captioned by Closed Captioning Services, Inc.
OKAY.
WHERE WE HAVE TWO BEDROOMS AND SHARED BATH.
AND THE ELEVATOR'S GONNA OPEN RIGHT OVER HERE.
THAT'S GREAT.
(man) BRUCE CAME TO US AND THEY HAD THIS CONUNDRUM.
THEY DIDN'T KNOW WHAT TO DO WITH THIS BEAUTIFUL PROPERTY
ON THIS BEAUTIFUL BLOCK RIGHT IN THE HEART OF CHELSEA,
AND THEY HAD A LOT OF OPTIONS.
SO WHAT WE DID IS WE IDENTIFIED WHAT WE FELT
THE BEST USE OF THE PROPERTY WOULD BE,
AND WE IDENTIFIED THAT TO BE A SINGLE-FAMILY RESIDENCE,
SOMEONE WHO REALLY WANTS TO LIVE IN OVER 6,000 SQUARE FEET,
FIVE BEDROOMS.
YES.
YEAH.
AND THE FACT THAT BRUCE HAS LISTENED TO OUR ADVICE
IS REALLY GONNA BE REWARDING AT THE END OF THE DAY.
WE'RE GETTING BACK ON SCHEDULE.
WITH THE ECONOMY THE WAY IT'S BEEN THE LAST YEAR OR SO,
RIGHT.
THE PROJECT HAS BEEN GOING ON NOW
FOR JUST ABOUT FIVE YEARS, THE FIRST TWO STORIES
FROM THE ORIGINAL FACADE OF THE BUILDING ITSELF.
EVERYTHING FROM THERE UP IS BRAND NEW
WITH THIS CONCEPT OF CHANGING IT TO A SINGLE-FAMILY HOME.
BECAUSE YOU'RE HERE NOW, I HAVE TOM COMING OVER
WHO'S MY EXCLUSIVE AGENT WHO'S GONNA HANDLE THE PROPERTY.
AND I'VE ASKED HIM TO BRING LAURIE MESSMAN WITH HIM.
GREAT.
I DEVELOP IT, SHE'S GONNA STAGE IT,
EXACTLY.
LET'S LOOK AT THE GARDEN.
WHAT WE'RE CREATING HERE IS A UNIQUE PROPERTY,
SINGLE-FAMILY RESIDENCE WHERE THERE ARE VERY FEW.
THERE'S CERTAINLY A LITTLE BIT MORE AT RISK
AND IT'S GONNA BE HELL TO PAY IF WE DON'T SELL IT.
♪♪
BUT WAIT TILL YOU SEE THIS. THIS IS THE MONEY SHOT.
OH! LOOK AT THIS VIEW.
GREAT LIGHT. IT'S FACING SOUTH.
I'M AT ELLINGTON ON THE PARK
WITH MY BUSINESS PARTNER ROBERT WILLIAMS.
WE ARE MEETING WITH ROBIN WILSON TO SEE EXACTLY WHAT WE CAN DO
TO OUTFIT SOME OF THE LARGE TERRACES
TO KICK-START OUR SPRING CAMPAIGN.
SO WHAT DO YOU THINK?
YEAH, IT'S 494 SQUARE FEET.
(man) THIS AREA OF HARLEM-- YOU KNOW, HAVE A LOT OF HISTORY.
IT'S A NEIGHBORHOOD WHERE IT'S MORE OF A COMMUNITY.
AND PEOPLE STUMBLE UPON IT, AND THEY FALL IN LOVE.
THEY FALL IN LOVE
WITH THE BIRDS AND THE TREES, THE VIEWS OF THE PARK,
SOME OF THE HARLEMITES THAT'S BEEN HERE FOR MANY YEARS.
IT'S STILL GROWING.
145th IS THE MAIN CORRIDOR
WHERE YOU HAVE ALL THE BIG STORES AND RESTAURANTS.
EVERYTHING YOU NEED IS RIGHT HERE.
(Robin) I THINK WE HAVE TO DO NEW, FRESH.
AND THAT MEANS COLOR.
IT'S GOT TO BE SOMETHING THAT MAKES PEOPLE SAY,
(Charlie) WE ASKED ROBIN TO COME WITH US TODAY
BECAUSE A LOT OF PEOPLE DON'T KNOW WHAT TO DO
WITH SUCH A LARGE SPACE, SO WE WANT TO GET TIPS FROM HER.
IT'S SO BIG THAT WE NEED TO CREATE DIFFERENT AREAS.
SO SOMETHING LIKE CHAISE LOUNGES ON THIS SIDE.
OKAY.
(Charlie) WE'VE BEEN GETTING
A LITTLE PRESSURE FROM THE DEVELOPER.
HE WOULD LIKE TO CLOSE OUT THE LAST REMAINING UNITS
BY THE END OF THE SUMMER, SO WE WANT TO REALLY
ACCELERATE THIS, AND I THINK THIS IS ONE WAY TO DO THAT.
I THINK IT'S GREAT, BUT I THINK THAT IF YOU
JUST FURNISH THE TERRACE, YOU'RE NOT GONNA SELL THE UNIT.
WE COULD STAGE THE INTERIOR, DOING THIS
WONDERFUL LIVING SPACE AND THEN ALSO THIS DINING NOOK.
SO WHAT DO YOU THINK THAT'S GONNA COST US?
I MEAN, I DEFINITELY WOULD HAVE TO TALK
TO THE DEVELOPERS ABOUT IT, BECAUSE THEY ONLY COMMITTED
TO ABOUT $2,000 TO DO THE OUTDOOR SPACE.
I HOPE THEY SAY YES,
BECAUSE I'D REALLY LIKE TO DO THIS PROJECT.
(Robin) WE WANT EVERY BUYER WHO WALKS IN TO SAY,
"WOW, I WANT THIS SPACE."
WE WANT A COMPETITION WHEN THEY HAVE THEIR OPEN HOUSE.
STEPS VERY CAREFUL.
YOU KNOW, I LOVE A GOOD CONSTRUCTION SITE.
TODAY, I'M BRINGING LAURIE MESSMAN
TO THIS FANTASTIC NEW TOWN HOUSE LISTING OF OURS
RIGHT HERE IN THE HEART OF CHELSEA.
AND I WANT HER TO MEET BRUCE WHO'S ONE OF OUR DEVELOPERS.
SO THIS WILL BE OUR OPEN KITCHEN AREA,
LIVING/DINING SPACE.
WE MIGHT DO SOMETHING LIKE A PAIR OF HARVEST TABLES
(both) HARVEST TABLES?
I LIKE THAT.
HMM, NICE.
SOUNDS GOOD.
STAGING THE AREA WILL MAKE IT MUCH EASIER FOR US TO SELL IT.
MOST CLIENTS COMING IN TO EVEN OUR OTHER PROPERTIES
DON'T HAVE AN IDEA OF HOW THE SPACES ARE USED.
SO THE STAGING HELPS US THERE AND CERTAINLY WILL HELP HERE.
ENTRY?
(Laurie) I DON'T KNOW THAT THIS AN ENTRY.
I THINK IT'S A GALLERY.
YEAH.
I THINK SOMEBODY WHO'S GONNA PURCHASE
A PROPERTY LIKE THIS COULD EASILY BE A COLLECTOR.
(Shaun) WHAT I LIKE TO DO WHEN LAURIE COMES IN IS USUALLY
TAKE A BACK SEAT AND LET HER GO AT IT,
BECAUSE THIS IS HER EXPERTISE,
AND I SEE A LOT OF VALUE IN BRINGING SOMEONE
WITH THAT CREATIVE ENERGY INTO A PROJECT LIKE THIS.
(Laurie laughs)
(Bruce) YES.
LET'S SEE THE WALK-IN CLOSET,
WHICH IS PROBABLY BIGGER THAN MOST BEDROOMS.
NEW YORK'S FINEST.
WE MIGHT NEED A WINDOW TREATMENT OR TWO IN HERE.
STAGING, IT'S A TRICKY BUSINESS,
PARTICULARLY WITH A PROPERTY LIKE THIS.
THIS IS NOT A NEW DEVELOPMENT WHERE WE HAVE 50 UNITS TO SELL
AND THERE'S 50 DIFFERENT POSSIBILITIES.
THIS IS ONE BUYER.
(Laurie) WOW, WE NEED TO MAKE THIS MEMORABLE.
OH, LOOK AT THIS. THIS IS STUNNING.
DON'T WORRY ABOUT THIS WALL.
I'M THINKING PAINT OR MAYBE SOME GREENERY?
I THINK THERE'S AN OPPORTUNITY ON THIS WALL.
THIS IS A PRIME, PRIME PROPERTY,
ONE STAGING IDEA,
AND WE HAVE TO GET IT RIGHT THE FIRST TIME.
NO.
YOU HAVE A FIRST STEP.
I THINK THE NEXT UNIT THAT'LL GO WOULD BE 1206...
ROBERT AND I ARE MEETING
WITH GALE KAUFMAN OUR DEVELOPER
TO TALK ABOUT GETTING ADDITIONAL FUNDS
FOR OUR PROJECT FOR THE SPRING/SUMMER LINE.
SO WE MET WITH ROBIN WILSON,
AND SHE TOOK A LOOK AT THE SPACE AND HAD SOME GREAT IDEAS
WITH THE OUTDOOR SPACE AND THE TERRACE.
SHE ALSO GAVE US SOME IDEAS WITH THE INTERIOR,
THE DINING AREA, AND THE LIVING ROOM.
SO SHE'S LOOKING FOR ADDITIONAL $4,000
TO MAKE IT MORE OF A COMPLETE SPACE.
ARE YOU CONVINCED THAT'S REALLY GONNA MAKE
A DIFFERENCE, ATTRACT MORE BUYERS?
I REALLY THINK WHEN YOU'RE TAKING PEOPLE THROUGH THE SPACE,
THAT THEY RARELY GET TO VISUALIZE AND REALLY SEE
SO WE'VE GIVEN YOU $2,000,
YEAH.
I THINK AT THIS POINT IN TIME, WE NEED TO BE AGGRESSIVE.
WE CAN REALLY FOCUS IN ON THE TERRACES,
WHICH IS REALLY THE SELLING POINT,
AND PEOPLE CAN SEE THE VALUE IN THAT.
AND THE BENEFIT IS REALLY--
IT'LL GIVE US SOME THINGS AND REALLY REACH TO PEOPLE
SO WHAT'S YOUR PROJECTION
AS TO HOW THIS IS GONNA TRANSLATE INTO SALES?
WELL, WE WANT TO SELL OUT THE UNITS BY THE END OF SUMMER.
THAT'S WHAT WE NEED TO ACHIEVE. WE HAVE A BANK LOAN TO REPAY.
WE NEED TO FINISH UP THESE SALES BY THE END OF THE SUMMER.
SO IF YOU THINK THE $4,000 IS GONNA GET US THERE,
I'LL SAY OKAY, BUT YOU BETTER GET US THERE.
(Robert) THIS BUSINESS IS BUILT ON RELATIONSHIPS,
AND IF WE CAN'T SELL THE REMAINDER OF THE UNITS,
SHE'S LOOKING AT MONEY SPENT
THAT REALLY SHE'S NOT GETTING A RETURN ON.
WE DEFINITELY WANT TO MAKE HER HAPPY.
ROBIN HAS SOME GREAT IDEAS
ALL RIGHT, GOOD.
(Gale) IF THEY CAN'T COMPLETE ON TIME,
THAT WILL DEFINITELY GIVE US PAUSE IN CONSIDERING
WHETHER TO USE THEM ON OUR NEXT PROJECT.
♪♪
MY TOWN HOUSE LISTING AT 233 WEST 20th STREET
IS NEARING COMPLETION.
IT'S THE EXCITING PART OF THE PROCESS.
AND SO TODAY I'M VISITING LAURIE MESSMAN IN LOVELY SOHO.
WE'RE GONNA LOOK AT THE FLOOR PLANS
AND LOOK AT THE INDIVIDUAL PIECES
THAT SHE SELECTED TO STAGE WITHIN THE TOWN HOUSE.
SO I'M REALLY EXCITED TO SEE WHAT SHE'S GOT PLANNED.
SO IT REALLY BECOMES A HUGE CONVERSATION GROUP.
AND YOU CAN EITHER BE LOOKING INTO THE GALLERY
OR LOOKING OUT THE WINDOWS AND CATCHING THE VIEW.
THE MAIN THING THAT REALLY EXCITED LAURIE WAS THE CONCEPT
OF THIS ART GALLERY.
WHEN YOU WALK IN, IT CREATES A REALLY DRAMATIC
SO GO ON, RIGHT ON IN.
AS THE SELLING AGENT, I WANT THAT ENERGY.
I WANT THOSE EXCITING CONCEPTS IN THE STAGING PROCESS.
THIS DAYBED WE'RE GONNA USE IN THE MASTER BEDROOM.
I'M READY FOR THERAPY.
ALL THIS FURNITURE NEEDS TO HAVE MULTIPLE USES.
THAT'S GREAT.
LITTLE SURPRISES AT EVERY TURN.
WHAT YOU WANT TO DO IS YOU WANT TO CONNECT THAT POTENTIAL BUYER
EMOTIONALLY TO THE SPACE.
THEY HAVE TO BE ENGAGED. IT HAS TO BE INTRIGUING.
IF YOU COME IN, AND THEY'RE BORED, FORGET IT.
YOU'VE LOST THEM, AND THEY'RE NOT WRITING A CHECK.
I STILL HAVE ONE OR TWO TRICKS
UP MY SLEEVE, TOO, FOR THAT OPEN HOUSE.
(laughs)
(Tom) THE DEVELOPERS HAVE GIVEN ME THE DATE
TO GET ALL OF THESE ITEMS INTO PLACE
AND READY FOR THIS BIG LAUNCH.
AND I'M COMFORTABLE WITH THAT.
I'M VERY HAPPY THAT WE HAVE THIS TIME,
AND EVERYTHING IS FINALLY COMING TOGETHER.
OH, THIS IS THE CONCEPT.
THIS IS WHAT I'M TALKING ABOUT FOR THE OUTSIDE SPACE--
MODERNIST, SLEEK, ELEGANT, SIMPLE.
(Robert) SO CHARLIE AND I ARE MEETING ROBIN WILSON,
THE INTERIOR DECORATOR, TO CHOOSE THE FURNITURE
FOR THE TERRACE AND THE INTERIOR OF THE CONDO
ELLINGTON ON THE PARK.
SO, GUYS, THIS IS THE OUTDOOR SPACE OPTIONS.
THIS WHOLE VIGNETTE OF AN OUTDOOR LOUNGE
WAS NOT ON OUR BUDGET, SO OUR ALTERNATE WAS THIS.
BUT IT'S JUST AS FABULOUS.
IT'S THIS WONDERFUL VIGNETTE WITH A WHITE UMBRELLA.
WE'RE GONNA DO A SMALL LOUNGE SPACE...
WITH THIS FABULOUS ART PIECE, THIS GARY CUBE,
WHICH I THINK IS REALLY GONNA ADD
YEAH, DEFINITELY.
(Robin) I WANT TO PLEASE CHARLIE AND ROBERT.
THEY'RE SOME OF THE TOP BROKERS IN THE CITY.
THEY REALLY WORK HARD FOR THEIR CLIENTS,
AND I WANT TO MAKE SURE THAT THIS SPACE
WORKS HARD FOR THEM SO THAT THEY CAN GET THE SALES,
AND THEY CAN CLOSE THIS SPACE OUT BY THE END OF THE SUMMER.
SO THIS VIGNETTE REALLY SPEAKS TO ME.
AND I THINK IT'S URBAN,
IT'S SOPHISTICATED, IT'S ELEGANT.
IF YOU LIKE THE SOFA, THIS IS THE PERFECT NEUTRAL
THAT GOES WITH ANY ENVIRONMENT AND WITH ANY CLIENT.
(Charlie) WHEN YOU'RE WORKING WITH SOMEONE LIKE ROBIN,
SHE KNOWS EXACTLY WHAT PEOPLE WANT TO SEE.
WHEN YOU HAVE A LIMITED BUDGET,
SHE KNOWS EXACTLY HOW TO SECURE THE ITEMS
AND REALLY FILL UP THE SPACE AND REALLY MAKE IT A SUCCESS.
SHE CAN REALLY SHOW YOU HOW TO SHOWCASE A UNIT TO SELL IT.
I THINK IF YOU LOOK AT THIS PICTURE OR THIS SET OF PICTURES,
YOU CAN SEE THE WHOLE SPACE IS GONNA BE PULLED TOGETHER.
AND WE'RE GONNA CREATE ROOM DEMARCATION WITH THE RUGS.
I ALSO THINK THAT, IF WE CAN FIND THE RIGHT TURF,
WE'RE GONNA PUT THAT OUT HERE...
SO THAT YOU FEEL LIKE YOU'RE AT THE PARK
IT'S A GREAT IDEA.
(Charlie) IT'S IMPORTANT FOR THE MODEL TO LOOK GOOD,
BECAUSE WE REALLY WANT TO SATISFY THE DEVELOPER.
BY BRINGING IN ROBIN, WE CAN GET MOMENTUM GOING.
THEN WE WON'T HAVE TO WORRY ABOUT THIS INVENTORY
ON THE MARKET COME FALL.
THERE HE IS.
YOU MAY.
SHAUN CALLED ME EARLIER BECAUSE HE HAD SOME NEWS
TO SHARE WITH ME FROM THE DEVELOPER
OF THE CHELSEA TOWN HOUSE,
AND I'M JUST HOPING THAT IT'S GOOD NEWS.
YEAH.
WE STILL HAVE THE LISTING, AND WE'RE GONNA SELL IT.
YES.
HOWEVER, HE WANTS US TO LAUNCH THE BUILDING
AS SOON AS POSSIBLE--
ACTUALLY, BEFORE THIS NEXT HOLIDAY WEEKEND.
YES.
THAT'S IT, NO BIG DEAL.
THIS IMMEDIATELY PRESENTS SOME PRETTY LARGE CHALLENGES
FOR ME AND THE TEAM, BECAUSE WE HAVE TO GET THE PLACE
COMPLETELY STAGED AND GET THE COLLATERAL PIECES,
WHICH WERE COMING TOGETHER NICELY.
WE NOW HAVE TO REALLY PUSH THOSE THROUGH IMMEDIATELY.
(laughs)
NOW IF YOU'LL EXCUSE ME, I'VE TO MAKE A 150 PHONE CALLS.
MM.
THIS HAS BEEN YEARS OF WORK.
THE DEVELOPERS HAVE AN ENORMOUS AMOUNT OF MONEY
HERE ON THE LINE, AND I CAN'T AFFORD
TO STUMBLE AT THIS POINT.
♪♪
OKAY, SO WE'RE GONNA TAKE
THIS MALY BED UP TO THE MASTER BEDROOM.
I ARRIVED AT THE RIGHT MOMENT.
IS GOOD NEWS.
NOT QUITE.
(Tom) THE DEVELOPER IS INSISTING THAT THIS PROJECT BE LAUNCHED
PRIOR TO THE HOLIDAY WEEKEND.
DO I WISH I HAD A LITTLE MORE TIME?
ABSOLUTELY, BUT WE HAVE TO MAKE
THE CUSTOMER HAPPY IN THE END.
THESE ARE LAMPS.
THEY'RE GONNA LIVE ON A TELEVISION CONSOLE
(Laurie) WE DO WORK VERY HARD
TO WORK WITHIN THE TIME FRAME THAT WE'RE GIVEN.
WHEN IT GETS MOVED UP, IT'S JUST NOT EASY.
THIS IS NEW YORK. NOTHING IS EASY ABOUT NEW YORK.
AND IT'S GONNA BE A CHALLENGE TO GET THIS STUFF DONE.
WE'RE STILL DOING OUR GALLERY HERE,
WE'RE DOING OUR GALLERY.
AND WE'LL HAVE A WONDERFUL SCULPTURE HERE.
LOVELY.
PERFECT, BEAUTIFUL COLOR,
AND THE RIGHT HEIGHT SO THE WINDOW IS NOT BLOCKED.
(Tom) THE DEVELOPER HAS PUT AN AWFUL LOT OF MONEY
INTO THE RENOVATION OF THIS TOWN HOUSE,
AND THEY WANT IT ON THE MARKET.
SO WHETHER WE'RE HERE FOR THE NEXT COUPLE OF DAYS,
24/7, WHATEVER IT TAKES, THIS HAS TO GET DONE.
YES, THEY ARE.
♪♪
(Robert) HI, ROBIN.
OH, YEAH, RIGHT THERE. WHAT DO YOU THINK?
OKAY.
WE'LL DO IT MORE LIKE THAT.
PERFECT. I LIKE IT.
WE'RE HERE AT OUR OPEN HOUSE IN OUR NEWLY STAGED APARTMENT
IN ORDER TO KICK OFF OUR SPRING AND SUMMER SALES PUSH.
I THINK THE BIG ONE LOOKS BETTER OVER THERE.
IT WORKS BETTER THAT WAY.
WHEN YOU ASK A DEVELOPER FOR ADDITIONAL FUNDS,
YOU REALLY WANT THAT TO PAY OUT FOR YOU.
SO IT'S IMPORTANT TO HAVE A GREAT EVENT,
AND SO YOU REALLY WANT TO MAKE SURE YOU CLOSE OUT A BUILDING.
YOU LIKE IT?
I LOVE IT, TOO.
♪♪
(woman) YEAH, NOT TOO LIGHT. YEAH, VERY NICE.
TAKE A LOOK AROUND.
IF YOU HAVE ANY QUESTIONS, JUST LET ME KNOW.
WE REALLY ARE EXCITED ABOUT THE LAUNCH TODAY,
AND WE HOPE TO USE THIS EVENT IN ORDER TO MOTIVATE PEOPLE
TO MAKE THAT BUYING DECISION.
WOW.
(woman) I'M HERE TO SEARCH FOR MY PARENTS,
TRY TO GET THEM OUT OF QUEENS INTO THE CITY LIFE.
SO I'M TRYING TO HELP THEM TO MAKE THAT CHANGE.
I LOVE IT.
GREAT SPACE.
WHEN BUYERS COME UP,
WE REALLY INTRODUCE THEM TO THE NEW MODEL.
WE'LL SHOW THEM AROUND, WE TALK ABOUT THE UNIT,
THE AMENITIES IN THE BUILDING, THE LOCATION.
A LOT OF BUYERS WANT TO KNOW
WHAT'S GOING ON IN THE NEIGHBORHOOD,
LIKE, FROM RESTAURANTS, LIKE BARS,
TO THE GYMS AND DIFFERENT SCHOOLS,
BUT OUR MAIN FOCUS IS ON THE BUILDING.
SO THIS IS AN OPEN AREA, OPEN KITCHEN.
IT'S GREAT FOR ENTERTAINING.
AS YOU CAN SEE, YOU'RE FACING SOUTH.
YOU LOVE THAT? (chuckles)
WHAT IT TAKES TO SELL A SPACE WHEN YOU'RE STAGING IT
IS ATTENTION TO DETAIL--
MAKING SURE THAT A BUYER SAYS "WOW" WHEN THEY WALK IN.
THIS IS A NICE LOUNGE AREA. HERE, YOU CAN DO SOME DINING.
WHAT DO YOU THINK OF THE SPACE?
IT'S BEAUTIFUL. IT'S GORGEOUS.
GORGEOUS BUILDING. I LOVE THE HARDWOOD FLOORS.
AND I LOVE THE CEILINGS AND THE STAGING.
YOU KNOW, THE PRESENTATION IS REALLY, REALLY NICE.
I THINK--I THINK I WOULD LIKE TO MAKE AN OFFER, YEAH.
(Charlie) I THINK THE OPEN HOUSE WENT FABULOUS.
WE GOT A GREAT TURNOUT. WE GOT GOOD PEOPLE, GOOD ENERGY.
FOR OVERALL, IT WENT VERY WELL.
WE HAD A LOT OF PEOPLE THAT CAME AND SHOWED UP.
I THINK PEOPLE WERE EXCITED TO SEE THE SPACE.
ROBIN WAS GREAT AT ANSWERING PEOPLE'S QUESTIONS
AND EXPLAINING HER IDEAS AND WHAT SHE DID OUT HERE.
SO I THINK IT'S BEEN A SUCCESS.
♪♪
WE'RE HERE TODAY WITH GALE KAUFMAN, OUR DEVELOPER,
IN ORDER TO RE-EVALUATE THE STRATEGY FOR THE SUMMER
AND REALLY KEEP THE MOMENTUM GOING.
SO THANK YOU, YOU GUYS DID A GREAT JOB...
WITH STAGING THE LAST UNIT, SOLD IT QUICKLY.
YOUR MARKETING IDEAS WERE TERRIFIC.
(Gale) I WAS RELUCTANT TO GIVE THEM ADDITIONAL FUNDS
FOR STAGING LAST TIME,
BUT IT WAS VERY WORTHWHILE INVESTMENT.
WE SOLD THAT UNIT VERY QUICKLY, AND WE REPAID OUR BANK LOAN
AND SOLD SEVERAL UNITS SINCE.
AND HERE'S YOUR NEXT CHALLENGE.
THIS IS ANOTHER 3-BEDROOM,
BUT IT DOESN'T HAVE SPECIAL FEATURES LIKE A PARK VIEW...
(Charlie) I THINK GALE IS PLEASED WITH OUR WORK.
I THINK WE'VE REALLY HAD A GOOD RELATIONSHIP WITH HER
ABOUT OUR MARKETING IDEAS.
SHE REALLY LOVED THE CONCEPT WITH ROBIN.
WE PROVED RIGHT BY SELLING THE MODEL UNIT THAT SHE STAGED.
SO SHE'S REALLY-- WE REALLY GAINED HER TRUST.
SO I THINK AT THE END OF THE DAY,
WE HAVE A GOOD RELATIONSHIP AND A GOOD PARTNERSHIP.
WE'LL START WITH MAYBE SWITCHING THE PLACEMENT OF THE BED
SO THAT IT COULD GET MORE OF THE VIEW OF YANKEE STADIUM.
(Gale) IT'S BEEN A LONG ROAD WORKING WITH ROB AND CHARLIE.
BUT THEY'VE STUCK WITH IT,
AND THEY'VE HAD VERY GOOD IDEAS.
THEY'VE BEEN FLEXIBLE IN THEIR THINKING,
AND THEY'VE DELIVERED.
AND DO YOU THINK WE CAN REPEAT OUR SUCCESS
THAT WE HAD WITH THE LAST UNIT?
WE REALLY NEED TO SELL OUT THE REST
YEAH, I THINK--
I THINK, BASICALLY, MODELING A 3-BEDROOM APARTMENT
IS GONNA GET US OVER THE HUMP.
(Robert) OUR BUSINESS IS DEFINITELY ABOUT RELATIONSHIPS,
AND, YOU KNOW, IT'S A MUTUAL RESPECT AND TRUST
BETWEEN THE PEOPLE YOU WORK WITH,
ESPECIALLY THE SPONSOR AND THE DEVELOPER,
BECAUSE YOU'RE ACTUALLY WORKING TOGETHER TO ACCOMPLISH A GOAL
AND, YOU KNOW, THERE'S MANY DIFFERENT AVENUES
THAT YOU COULD TAKE, SO IT'S DEFINITELY
A RELATIONSHIP-BUILDING BUSINESS.
YEP.
ALL RIGHT, WE LOOK FORWARD TO WORKING WITH YOU
SOUNDS GOOD, ALL RIGHT.
♪♪
(Tom) THIS SPELLS OUT EVERYTHING THROUGHOUT THE HOUSE.
(Tom) THIS NEW DEADLINE CREATED CHAOS,
BUT THE MAIN ELEMENTS OF THE HOUSE
HAVE COME TOGETHER SPECTACULARLY.
LAURIE REALLY ONCE AGAIN OUTDID HERSELF,
SO NEXT THING IS TO SELL, SELL, SELL.
THIS IS A LIST OF ALL OF OUR DIFFERENT ARTISTS
WHO ARE REPRESENTED IN THE ART GALLERY
HERE ON THE ENTRANCE LEVEL, AND I AM GOING TO GIVE YOU
A PERSONAL GUIDED TOUR,
BECAUSE I KNOW IF ANYBODY HAS A CUSTOMER FOR THIS PROPERTY,
IT'S YOU GUYS.
♪♪
LET'S GO TO THE ROOF.
I LOVE THAT.
THAT IS GREAT.
ALL DONE TODAY?
AWESOME.
USUALLY WITH THESE THINGS,
YOU CAN TELL WHEN AN EVENT IS GONNA BE SUCCESSFUL
JUST BY THE BUZZ THROUGHOUT THE PROPERTY.
AND TODAY, WE REALLY SEEM TO HAVE
SOME OF THE TOP BROKERS IN NEW YORK.
EVERYBODY IS GIVING ME GREAT COMMENTS AND FEEDBACK.
THE MUSIC IS FLOWING. THE *** IS FLOWING.
THE FOOD IS BEING PASSED AROUND.
EVERYONE SEEMS TO BE IN A GREAT MOOD,
AND I'M JUST THRILLED.
ONLY IF YOU BRING ME A BUYER. GIVE IT BACK. (chuckles)
HOPEFULLY, THE WORD WILL GO FORTH
THROUGH THE ENTIRE NEW YORK CITY BROKERAGE COMMUNITY
TO BRING THEIR CUSTOMERS, AND WE'LL BE ABLE
TO DO A DEAL HERE IN THE SHORT-TERM.
THANK YOU.
DONE. THANK YOU VERY MUCH.
SUCCESS FOR US AS A COMPANY MEANS A SALE,
BUT IT ALSO MEANS A HAPPY CLIENT,
AND I THINK BRUCE IS HAPPY, TOO.
LET ME BUY YOU ONE.
OKAY, AFTER YOU.