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Rachel Dyson: The Keep it Clear campaign is part of a bigger vision for
the company under Love Every Drop. As a company we have 15,000 blockages a
year, caused by things that are put down sinks and toilets, and into the
sewer network. Most of these are avoidable. We actually went on foot. We
used a street team to go into restaurants and takeaways, talked to them
about very briefly what was in the packs.
Some of the best practice in there and very much seen as helpful, so that
they could go on and talk to their staff and have it in the restaurant, and
having it in their takeaway in the kitchens, just to keep referring to it.
Nick J Field: My role in the program, apart from actually delivering the
information packs to the restaurant owners was to engage with them, and to
talk them about best practices, so that they can help their businesses run
efficiently and effectively, really. The restaurant owners and managers
they really appreciated that we took the time to come in and see them and
talk to them, and spend time to raise awareness. So yeah, feedback was
really positive.
Mam Bandali: When you've got staff you can use the information on there as
a training pack as well, which is really, really, good and it's always good
to have a face behind it, so you can ask questions and like I say, if it
comes in the post, you might not even get to it, or anything like that.
Rachel Dyson: People are more likely to act, if it's from a source that
they trust a person that they trust, so we were going into community
groups. We were going in with messaging. We were going in with helpful
interventions that they could use, take home, and use at home.
Rob Smith: Yeah, I'm proud of quite a lot of the things we've done in the
program, but particularly the relationships that we have, sort of
strengthened in the local community, and the way we've managed to motivate
people to cascade the information and indeed change their behavior.
Rachel Casbon: Well, Anglian Water has provided support by coming into
preschool and they talked to me, and they've got us a lot of resources that
were in different languages, some things to put in the sinks, which we have
then cascaded out to parents. We have seen a difference since we had
support from Anglian Water.
The preschool itself, now you see the sink strainer, so that we're not
putting so much stuff down the sinks, and I think most of us have changed
the way we do things at home as well. We're all using the sink strainers
that we got. I think people are more aware of what they can, and can't put
Abdullah Abdul-Majid: We've had excellent support and it's actually
creating awareness in educational purposes. It's actually helped us, and
we've been passing the message on to the community as well, so this has
actually been extremely helpful. And this board has actually helped us,
actually sort of be a bit more aware of the consequences that putting fat
down the drain, or that there are certain things, and the sort of things
they can actually cause in our sewer systems, and the consequences if they
actually create blockages. So it's actually helped us make other people
aware, as well as ourselves, and it has actually been quite enlightening.
Rachel Dyson: I'm very proud of the project of the program that we'll be
rolling out regionally. It's a thank you to people in Peterborough those
people that took part, it's the restaurant owners and takeaways; it's the
community groups. They all really see this as a shared responsibility, and
I just want to thank them for that.