Tip:
Highlight text to annotate it
X
The Collective was started about 6 ½ years ago. About 2 years into it we signed a kid
named Katt Williams. A very, very talented African American comedian. We financed his
comedy special. And we knew he had an audience and we marketed digitally to his audience
and to date we’ve sold 3 million DVDs, the *** Chronicles. We continue to build infrastructure
particularly in the digital space which led to an introduction to Lucas Cruikshank, aka
Fred, who at the time had a half a billion views and over a million subscribers on YouTube
for his very funny character that kids in particular really have responded to.
We financed what became Fred the Movie. We licensed it to Nickelodeon. We controlled
the rights all over the world and we just got- we’re just now underway on our third
movie and a series for Nickelodeon and we control all of it. So we did two movies, a
third one is about to be produced and that was a seminal moment for the company as it
relates to the YouTube world because now all of a sudden a lot of the kids that were building
big audiences online at YouTube were interested in what we were able to do because ironically
we were able to take him offline and make him a traditional star.