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Now I want to make a really important point here. That is, man your own booth. When people
come to your merch table, and they want to buy something, they don't actually want to
buy just your merchandise. They actually want to buy you. That sounds weird and all, and
I know that the tendency, especially if you're a performer, after you get done, you want
to just go and hang out. You know, if you're a guy, maybe you want to talk to all the girls
that want to talk to you. We'll get to that later. But, what you really want to do, is
you want to make sure you come to your merchandise table and have those conversations at the
merchandise table. At the time, it may seem like capitalism is on a rampage, all that
stuff, but later on, when you're wanting to eat a bowl of cereal and you go in the cupboard
and you look and there's no cereal in there, you've got to buy that from somewhere. And
its, and so people really are, they do want to support you. Their money is actually going
to help you to keep doing what you're doing. And they actually are going to have a great
time with the CD that they bought from you, or the t-shirt they bought from you. They'll
be able to tell everybody about their thing. They want to do that. So you want to make
sure that you come to your booth, you're very personal, you sell your own stuff. You make
a relationship with them. People don't expect this, when you do something that they don't
expect, it let's them have a better experience than they planned for and they're likely to
go out and spread word of mouth, that in my case; "Man, Spoken Groove is so cool, they
hung out with us at the merch table afterwards, they sold us their own stuff. They didn't
just have some person there." The other thing is, some person there, who's sitting at your
merch table, the first time they've been there, they don't know about your stuff, right. You
know the most about how you recorded it, how you came up with the designs for the t-shirts,
than anyone else. Stand at your own merch table, you'll be a much better salesman and
the people that come and see your show are going to have a much better time.