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Hi, I want to tell you something about the Axe ads
The new ad with the astronaut says "women are objects"
and through its words and imagery
it says that more than any Axe ad before.
When a child passes five posters on its way to school
and notices them in a corner of the eye,
then it gets, averagely 160 times per month, a whisper in its ear
"women are objects"
Over time, the child changes its perception of gender
and how it behaves towards women and men.
If you also have a problem with this,
here is something, that we all can do:
With a clear message, pen and paper one already goes far.
A printer and tape make this even cleaner.
In the video description you can find print templates.
Please write questions, suggestions, hate and love letters in the comments.
I wish you success!