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Have you ever wondered what videos you should put on your business website.
Well in this video I'm gonna briefly discuss exactly that.
If your prospects don't call you,
they might look you up online. If you don't have a website, then you lose.
Of course, if you have a sorry website then you still lose!
What you need is a professionally designed website
that matches your existing brand based on your yellow page ad design
or any other advertisements. Then you need a short video
2 minutes or less on your home page that describes why prospects should do business with you.
You'll then need to post additional videos that answer the prospects
frequently asked questions and questions that they should be asking.
Let me give you an example of what this would look like for Johnsons Plumbing.
Notice the simple
and clean design. Notice how the colors and graphics match their branding from the Yellow Pages ad.
Now look how the Special Report is instantly obvious
on the right side and it is available for immediate download in PDF format.
Next I want you to take a look at this video.
It's a short video—only 120 seconds long so it entices the visitor
to click play. Let's watch.
Now, notice these 2 links—5 answers to your Frequently asked questions,
and 5 answers to questions you should be asking. These links take you to 10 more videos
that last about 30 seconds each. Visitors to your website
will watch these videos and draw the conclusion that you are
their advocate and they'll feel comfortable with you. They'll feel like
you are open and transparent and they'll feel like they can have confidence in
your company. If you have done all of this, you will cause your prospects to draw this conclusion,
I'd have to be absolutely INSANE do to business
with anybody else but you, regardless of price.