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Technology is basically, at Adobe, technology is the basis for our marketing. Again, 75
percent of our marketing is now done online. Everything we do is measured and iterated
upon. So we use the data that we get. We’ve just, actually, acquired Omniture, which is
a web analytics company. So now our ability to not only create the content, but to optimize
the content based on what we learn from customer interactions, is gonna be the way that we
market going forward. So that knowledge of the customer, the ability to respond to the
customer, interact with the customer on an ongoing basis, is, I think, how marketing
is going to go moving forward. And that’s all based on technology.