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I run into a lot of small to medium-sized manufacturers who've
not done a lot of marketing, some of them have done none.
Most of them say 'Well I don't know how to do it.
I've sort of just had work come to me'.
If you've got lots of work coming to you without doing anything,
that's really saying that you've got a good reputation,
and you're getting work because some of your clients are referring some
of their friends to you, or people may have found you
in the yellow pages or wherever.
If you don't know how to market, that's fine.
We work with people to help them come
up with low investment strategies, and I'm going
to give you one here right now.
Go back through your old database and everyone who has bought
from you over the last couple of years, and have a look at who's still buying
from you and who's not.
Work through 'How am I going to get in touch and make an offer
to all those people who've previously bought from me'.
If you go back and have a look you may well find that
if everyone who'd stopped buying from you in the last 12 months came back
and purchased one more thing from you, work out how many more dollars
in top line sales that will be a boost to your business, and that
is a very low investment way to go back to existing customers and make them
an offer.
Get back in touch with them.
Hey, if you liked this video, I'd love to give you some more free information.
There's a whole stack of these
on my website www.TheManufacturingMentor.com.
Fill in your details and we'll get the first video to you straight away.