Bringing The Design Home - Trend trip - Episode 4

you like the color? it's a girly color it's just as easy to make a good shoe as it is to make a bad shoe I don't see any exclusives I think this year things are going very conservative simply branding and the logo is getting more subtle its there but not in your face to actually see from a concept and a sketch to actually seeing a 3D product right in front of you it's a real thrill I still get a big kick out of it all these years later there are a lot of people who sketch shoes very well but to actually understand the technical make up the construction elements of the shoe what you can do with a patent to make it more economical, fit better, look better there's a lot to it it's not just about sketching a show and giving it to someone so that's it we've been here two days it feels like we've been here a week already yes we actually bought some amazing bags today. Timing is critical the sooner we get back the sooner the team has time to digest it we'll pull together a presentation of what we see in europe will go through trends we go through colors we go through materials that's the essence of it all we had to give the consumer great price great look and great quality I can't wait to see what ends up in the store