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Hey everyone welcome.
We are here with
Facebook Live and we are here
with Holly Williams.
I'm not sure which way to
point.
But Holly Williams who is here
and Holly and I met at a
Facebook. Was it Facebook
advantage? Holly is that what
it is called?
Facebook Advantage Live. Yes,
Facebook Advantage Live uh with
Rick Mulready and
we decided OK let's put
together a fun chat where we
can talk about Facebook
ads all ads
nothing but ads all the
questions that you have.
Throw 'em at us.
And we might not be able to
answer them all but you know
that's one thing about Facebook
Ads... every time I go in there
there's something different.
Oh my gosh. Almost every day it
seems like.
Yeah I know.
And it's you know you and I
have talked about it.
They're always coming up with
some new thing and
they change the wording of it
or the way it's laid out.
But yeah this
is like once you're kind of
familiar with
any social platform it's just a
matter of looking then you
should be able to find things.
You can find it. It's just a
little investigative work.
Yeah, they make us work for it.
That's it.
Facebook is trying to keep us
sharp.
Right?
Yeah. What we are going to talk
about and Holly you throw
it anything else but as we were
chatting beforehand I was
coming up with what are some of
the things I'm going to ask you
to put your name here.
Um, and then if we get
questions you guys have
questions in the audience throw
them out and then we'll
add those in but I want to talk
about you know the question I
get most often is should
I boost a post so we're going
to call this going beyond the
boosts.
Beyond the
boosts or promoted
page like those two
seem to be the easy go to's
because Facebook keeps
encouraging us to do that and
then we're going to talk about
the difference to empower and a
trunk manager.
What is the difference and why
you should use one over the
other.
And how do you use audience
insights. I'm in audience
insights all the time.
Yeah I love it when I'm
building out a strategy for
a new client we go into
audience insights just get all
kinds of great info on
identifying that persona
that we want to target.
And so we use audience insights
a lot of
the objectives what are the
different because that's what
gets confusing is what are the
different objectives which one
should I pick so yeah.
So if you think of other things
thrown out that people have
questions throw those in here
and we all will like get to
those two.
I mean you and I we do a lot of
we would do the similar type of
work. I mean both of us which
just we just kind of funny
because people are always
worried and are I don't want to
post things or I don't want to
share things that my
competition will
see or work
with my competitor and I if
I find it funny because unless
you personally and your
business can handle all the
business. That are
like there has to be other
people to you General.
Yeah I actually ran the thing
yesterday with someone not
wanting another realtor.
Their site looks like this to
me.
No it's
not about a lot.
We have a couple of Realtor
plants and they don't want they
get upset when we have one that
gets upset when somebody
retreats her stuff because
that's kind of stealing my
content and that's why they
call it media like we have to
be social.
And.
As long as they're crunchy You
know you get that you're.
You know that causes their
stuff to be served. Of course
you're looking for that.
Really.
Absolutely.
It only helps you and you and I
feel like in our business
it takes a village.
It takes a huge unity
of us sharing
information where we talk about
Facebook like you can't
really go it alone because
there are so many changes or so
many little intricacies that
they run into and you run
into you and just feel guilty
to share that type of
information is helpful.
So.
One of the things that was
amazing about meeting and going
to that conference because I
was a little island you know
until you meet other people
that are doing it and you know
maybe they have similar
problems or they come up with
something you wouldn't have
even thought to do because
we're all of stuff right.
Right. So yeah so right and
we're going to share some
information that we have on
Facebook as you and you're
watching for all our questions
that you have about Facebook
ads. And let's see if we can
all learn together.
But let's tackle that first
question that we get all the
time as you know should I just
boost a post or is
that a waste of money and I
have to see my first thought is
it is a waste of money.
But then I wish you well.
Less in law.
I'm not totally and
because they are.
So you just need to know why
you're doing it. Like basically
when you get the Facebook
feed you is really easy to find
on your page is just
for the post engagement
only you get every day now.
Facebook sent you this message
just say hey your post is
doing 90 percent better than
everyone else's.
You should boost it to reach
more. Or you might boost it
for $2 and then they're going
to come back saying hey if you
put in more money you can reach
X number of people
stereotype.
You should jump in him and
boost that.
But I love what you said is
first know why a
point where people see enough
posts.
So you're talking about kind of
the rigorous engineering and
that was I just I come across a
lot of people that don't know
that they have other
options I guess like that but
it's only working on that
particular pose.
Right. That doesn't necessarily
mean that more people outside
of your Facebook world.
Yeah. Yes.
And if you're going for it like
search traffic to your Web site
or something like that it's
really not going to get you
there unless you get into the
ad manager power as you do it
right. And so you a boosting a
post I always say when is
it OK to boost appose let's say
that you have an event that
you're hosting and maybe it's
a web an are or.
A live band and you're trying
to get as many people there as
possible.
Then I would like you to add
one boosting a post because
you want all of your current
fans to see that post
but then you have the audience
of people who don't know about
you or they're not fans of your
page.
That would be a different
audience to target.
And I say until
people boost the net and they
targeted toward their location
but so there's just so much
more to it.
Yeah. So I just think you know
whether to boost a post just
keep it like you say keep it in
mind to boost the post you're
only taking that post
and basically saying we will
show this to more of
your target audience
but it's
not going to get you more
sales.
And you know it lets you do a
little more targeting
going to achieve.
Now how about promoting your
page like getting more likes to
a page how do you use that or
what do you think about that.
Are you still going through his
manager or our editor to
construct that and like to
build those kind
of you know the word targeting.
But I do think there
is something to building you're
following. There's nothing
wrong with using that you
know that's what you're going
after and it's time to do
that in conjunction with
something else like page legs
and if it's like a local
business name brand awareness
as well.
Right. And it's interesting
because recently we ran a
contest where one of our
clients and their objective for
the contest was purely
more likes on the page.
That was why they were running
the contest.
So they we had to look at it
that's our goal because
what happened was that we are
running the contest and the
post itself was doing well
and a client said should we
boost the post.
And I said well let's look at
what our objective was.
Our objective is getting more
likes your page.
So if we believe this post is
going to go to more fans you
already have.
So it doesn't make sense to be
the post if your goal
is getting more likes
the money that you're going to
spend and let's send
that to a very targeted young
alike audience people who look
like the people who already
like your page.
So we talk through that just to
help them understand that
boosting a post will help
them achieve the goal of
more likes.
So I think all of it is just
questioning you know every time
you got to spend money OK.
Why am I wanted to do this.
Yes. Get me
that will that really get me.
And true and you used to post
it could be reaching the
friends of your fans
but I always tell people that
is really bad targeting because
I'm a fan of your page.
My mom is a friend
of yours.
You know why not.
You know my mom.
Probably you know people
that are friends of somebody.
It's not the right target.
Not the way that target.
Yeah.
So be careful when you say that
some people that are friends of
mine on Facebook would not even
be close to being your target
audience.
So targeting your
friends or fans or whatever
that is when you boost to post
made maybe way Target
for you so you can go in and
do a little talking now fairly
new to Facebook.
You can go on your page
and I'm trying to remember
where it is because we went
into our pages and you can
have Facebook show
your page and this is an
event and this is just in your
Facebook page area
and it's in your settings.
And I want to say I have to
look up if I can do that all in
one year.
Do you know what I'm talking
about.
I really know what you're
talking about. Yes.
This is a
couple weeks or so.
Yeah. You go in and you create
your ideal audience
set up so that when Facebook
recommends other pages
to people your page
will show up to the right
audience.
And you can
go in and start doing
a little audience insight
work on your page and of course
it's not letting me just jump
right over like I thought.
Oh there we go.
I'm pretty sure it's up to your
settings and
I don't want to get us to our
base here and try
to
but in your yard here it is.
In your studies
targeting ability or another
doesn't it.
It's right there it is.
It's called preferred page
audience.
So when you go into settings
on your business page on the
left hand side is about halfway
down per page
audience and all that is doing
is again helping to start
targeting the right people
to have Facebook show even when
you're not running ads.
But what I found is that when I
go to like if you go to just
run and you know already have
your eye your audience
somewhat identified based
on the things that they chose
in there.
So that was interesting
that they're trying to help
get the right people to see
your page right.
Yeah.
Yeah. To me that's really
helpful.
So doing a little and
you and I have had for doing a
little homework before.
Yes. Oh OK so you talked
about ideas in the shower.
So you know
what maybe in the shower
right in the rain.
Love it. Right in the rain.
Right.
So we talked and I always
listen to podcast while I'm in
the shower. You got to maximize
your time.
Right. What can I do while I'm
in the shower washing my hair.
And we try Mike's ideas.
So right in the shower we need
to jot down these things
with your legs up in the
shower.
So that's what
you say.
I have a life proof case that
makes life waterproof
so I bring it but I don't bring
it into the shower.
But I have it right near
there where I could hear it but
it would take me time to plan.
That's probably the number one
reason why people
don't run an ad
because it's quick and easy to
click.
Yes.
What's some of the pre-work
that you dumb before
running an ad I made of
investigating the competition
a little bit and you mentioned
audience and and just the whole
concept of reverse engineering
makes a lot of sense.
They start with
you know what is your what are
you trying to do what you go
what do you really want.
And they to be me to
you look at what's available
on the objectives and look
at insects and
and and what else
you what.
Which is interesting because
probably six months ago or so
I started doing this where if
you go to your competitors
Web sites and now
we always do this for our
clients that we're going to our
clients competitors websites.
But the thing if I go to my
competitors Web sites
you're going to be pixels which
means your web
site is cookie.
So I kind of go to Web sites
that I know are running ads on
Facebook because what's going
to happen if I visit that web
site I am going to start seeing
some signs immediately.
And when I log into Facebook
for that company
so most people will go oh I
don't want that. I don't want
to be or pixels but when you're
in marketing you better
be doing this as homework
go to those Web sites get
pixels and then
you can start taking
screenshots of the ads that
you see because to me that's
part of how I can go back
through and look out which
ads caught your attention
which you screenshots on my
phone.
You know you can you can tell.
OK this is really good or
yes this is horrible.
Like I can't believe they sent
money and you know.
So we're going to see to just
that we've been talking about
it like get something about I
don't know something I'm just
absolutely not interested in
and you know that they didn't
do their targeting right.
Right right.
Yes. It's like OK what did I do
then I was pixel or
that they thought that I was
the target audience for that
product.
I was telling someone the other
day remember the old days
before Facebook Our them was so
smart. I would log in and I
would see my anger ads all
day
you know.
So it's one of those things
that you go OK.
Thankfully now when I log in
I've seen stuff I wanna see
stuff that has no power.
I didn't realize quite well
that I am on that.
And so the other day I was
watching the TV.
And so they kept showing.
Well first off the same ads
that often they show me things
I was completely not interested
in and it made me realize as
well that I am from the
right and
social media that people get
creeped out by the gossip is
to me it just know
based on where you bet.
And if they're doing a good job
you're not the end product.
You just bought.
Which I think does too
but that goes into a whole
other thing which we didn't do.
I think that getting the right
takes all on your if your
website is really
important whether you're
running as yet I always
tell people when you first get
your website going.
Make sure you add up Facebook
Pixar on your
and you don't even know what
that means just have your web
developer
get the Facebook pics on
because it has.
This is all. I didn't know in
the beginning but your Facebook
page every Facebook page
has its own pixel
that pixel has to be put on
your website.
So for example if I'm managing
a bunch of clients they
can have my pixel
right.
I'm running their ads because
their Facebook's one more
that's weird.
Now you're targeting people who
like this type of software or
now you're targeting people who
do yoga and it was like Who
are you.
Yeah.
Really important is making sure
of your targeting
picks all from your Facebook
page is on your Web site so
every account needs its own
every Facebook account needs
its own pixel which
is actually like a five minute
fix for a web person.
Right.
So.
Quick Yeah.
And if you go into your
Facebook and as
manager.
And yesterday I did a video
with a screenshot showing where
to find tools and if
you go into your either as
manager or power editor
youll see tools and
in there it shows you your
pixel. You know you can click
on picks and gives you the
code.
Give us your web version they
put this ready to go you know
they'll have actually watch
that video that you're talking
about and I love that you call
that cheeseburger.
And so remember.
Yes. It's going to happen.
Hamburger.
Never heard it called a
hamburger I was like I think
it's been around for a long
time. People call every little
line menu or a hamburger.
Yeah exactly.
OK so what is the difference
in your view of the difference.
Power editor and ads manager.
So you may be more expert at
this than me but my
manager actually and it kind of
depends on what you're trying
to do.
But I do use
the reason I don't use it more
is because it can be a little
glitzy isn't it.
For what you know we really
need to be.
But you can do book editing and
there like a bunch of that you
want to do the same change you.
If you want to duplicate an ad
and make 10 of it as opposed
to just you know starting over.
It's a word that is more
efficient.
And that's what I'm really come
to. I now make myself
work in power as writing part
of it was because I was so
intimidated by power and
because there are so many
choices and different
places you can edit and get
down to a more granular level
that it just was overwhelming.
I thought why would anybody be
in power as a when you can go
to a manager on a super simple
is that up until we started
setting up a lot more ads
that really you sent it later.
So for example this contest
we're running a contest we're
running a series of ads some
ads are really targeting people
who visit the website.
Some ads are targeting
a look alike audience of their
current customer base.
So we upload all of their
e-mail addresses and Facebook
says let's find people who look
like these people in
our algorithm and
we'll target those people.
So because we have all these
different audiences but the
same type of ads
that's where power editor
comes in because you can just
duplicate and change one
little thing all at once
instead of going in and
tweaking every single add
or remove reworking and
setting them up. So to me our
editor became where
I create the haves and the now
i just go to as manager when I
want to see the performance
of the ad after
once you set up and run an ad
in ads manager.
So it's kind of confusing Well
then why wouldn't you be
an ad manager has a lot more
of the features now like
it used to be a greater divide
between the two.
So more features.
But when something rolls out
you'll definitely see it in
power.
First if you can't figure out
something you think it should
have that's been
there but that is the main the
main difference if someone were
trying to explain it to you is
just how when you set
up all your ads.
And if you're running lots of
ads you definitely want to be
empowered power or because
there's just better control
over tweaky
in there.
It's always remind me of the
thing that we I think the one
thing I really took away from
that weekend.
There are lots of great nuggets
but never pause
an ad.
Yes.
And restarted.
I didn't know that.
And I was doing.
I mean Facebook again they
almost encourage you to
re add more budgets
this and once it's done now
REQUA same never cause
an ad and then maybe Judis it
a restart the same ad with more
money because the algorithm
will be thrown off saying Oh
for two weeks there's been no
buddied like this ad
app and so it throws off
the way the algorithm works or
always start and run an ad
or stop it completely and
start a brand new copy
duplicated ad.
So that was one big takeaway.
But yeah the differences
between the two I
kind of got them going OK I
need to just make myself work
in an area that are comfortable
and feel and learn it.
So it's one of those things
I need to make myself learn
this and I think
there are clear tabs
for your campaign
your and that and your
ads. But for some reason I
couldn't see those tabs.
My brain had might be you
or something.
Like that
and I could.
Oh clearly there's a tab right
there.
I actually made that easier
though right. Like that was
always previously
they've made it easier.
I still find it a little bit
hard unless you know which
is a good point to understand
in Europe and set up.
There's three stages.
You know you have your campaign
which is identify your
objective and you can
name these whatever you want.
So I always tell people now
make sure you're really
specific with what you can name
your ad campaigns and
ads. So when you go back and
look at the ads
you know a year from now you
see clearly which one
it was. But the demise of
younger campaign which is just
what's your objective.
Then you have your ads that
and that is I didn't find the
audience in the budget pretty
much in your audience and
Budget under your assets
and I would say these like
you're big on a breathalyzer
campaign and you have there's a
number of assets.
So you identify your budget and
your audience and then under
your ads you can create lots
of ads like I was saying one
had targeted this person this
group one ad targeting
this group where I can create
lots of ads but they're all
under the same
Brouwer's for
testing different images or
something slight like that like
on that and level wait
to see in response to
what.
Like sometimes I've had
like you know really nice
professional photos and what
they were but what the audience
responds better to is actually
like a very organic word.
So we're like you know
you go on.
That.
Really well. It's so bizarre.
Like ok.
Seriously the screen shot of
the eye of the video.
That's the absolute what is
horrifying is that
everybody looks like one.
But it's been proven that it's
because it looks more like
something you see in our news.
It's not so polished.
Yeah. So you get change you
little tricky little things.
It helps
when you divide them into
separate ads so then you really
can measure whether you're
measuring the image or whether
you're measuring the copy of a
tree get a copy or a lot of
times they'll say we're trying
to build an audience in Ireland
for one client so we
chose Ireland and then we have
also U.S. and Canada.
So we made separate so that
we could test which we
you know what was the cost
to acquire a lead in Iraq.
What's the cost to acquire
a lead in this country or this
city.
And so about that was
vastly different.
It was more expensive and
it was more expensive in
Ireland and more expensive
definitely in the UK it's
expensive. Canada wants them.
But if you go into English
speaking countries and if
you're selling a product that
they can purchase online this
is where you kind of sometimes
our clients don't think about
why does it have to be U.S.
audience. If people can click
and download I'm paid for it.
Does it have to be a US
audience again questioning
all of those things we realize
oh we could actually target
some other English
speaking countries that had a
lower.
Cost.
Click. Yeah.
So we ran some tests on things
like that and you can do that
and really get the data around
around those and some of that
which is always good.
Okay retargeting benefits
do you do a lot of retargeted.
Yes. And you know I kind of
gotten into it more and more.
I use a silly thing that I was
unaware of from the take
away from some Ricks classes.
Retargeted views of certainly
makes them what 95 percent of
the video. How viable is that.
Oh my gosh. That is that was.
That day I was like oh my gosh
I never thought to go and set
up a custom audience.
Right when you're done with the
video to say who ever watch
this video you know they're
interested in that topic.
Why not create a separate
audience to target just
those people with something.
Yeah.
Which is really interesting
again that goes into that part
of the pre-work setting
up custom audiences all the
time like Ray was saying
I don't remember now it was
like 500 or something custom
audiences.
Yeah and you can actually
update it you know on the
uploaded list and it knows
which things are news.
They can keep an
audience.
So you think a cast of
alliances could be people who
are like your web site.
I want to create a custom
audience of people who like my
Web site and then or I visit my
website. Maybe I want to want
another customer audience of
those people who are
like a lookalike audience
of people who are on my
web site. So like so many
things yeah you can you
know we are doing a seminar for
a client that they we're
trying to build new leads.
And I said okay well let's
target a look alike audience
of people on your Web site.
These are all people are our
Web browser months that are
probably already that said oh
no this is a look alike so
Facebook knows.
Here's the different.
It's weird to think how they
know this but here's all the
places that they visit and
here's how much you know they
just know so much about
those people who have visited
your web site and then they
take all those data points and
say let's find other people in
Facebook land who has
similar data points.
That's a look alike audience
and all of a sudden you've got
you know brand new leads.
And that's
because you can apply it to
anything you can take that and
apply it to your views you can
apply your email lists.
I have a beach house rental
that we fly past renters
and they're from all over.
So I mean it was kind of
a MailChimp if
you use MailChimp.
It's why it's only male
jumped in Facebook.
You can go in and say create
a custom audience from my
email list so I can say
I want my client list or my
media I have one a special list
and you know Facebook already
integrates with MailChimp
like you can choose MailChimp.
There's all the list right
there that you have and in all
of those in
it you can also create a custom
audience from other email
services but you have to upload
them into
the something some don't know
how much you want to touch on
that.
But the same thing like to be
able to see someone who just
lets a particular video where
someone like that audience or
just you know a particular
customer or a particular
product or something you know
we kind of speak directly is
really viable.
It is and it's hard because
it's time consuming but when
you start looking at flattening
out whether it's email sequent
seen after someone becomes
really you know I want
these emails to the more we can
speak more targeted
to them the better.
And when you're doing your ads
why not have an ad.
And this is where it does get
tricky because he recap
warning.
They can't put hey I noticed
that you just bought those
shoes.
Yes.
Because the user doesn't want
to be creeped out but you
say hey shoe lover.
And that would get my attention
if I just you know if I were
purchasing shoes and I don't
know why I would use that as an
example.
Yeah.
Like ok I guess I like you but
you don't so you can't say
I noticed you just did this
because that's creepy.
But you can say you love her or
hate moths and
yet you can't say
you know if you're
a mother of a I don't have
wonder if you could say you're
a mother of a teen because
you're still asking Are you one
of a teen versus you have
teenagers now the academy.
But yeah you know I get the ads
that say your birthday is in
August and they have T-shirts
that say like August something
haha.
I don't know what site I
visited but I get that a lot.
So they're basically
they know my birth date
because they were putting that
out there in an ad in
customizes and I've seen things
that say Gina.
Yeah. And so they're taking
my name so I don't know how
that gets approved.
And some of these other
dumped.
That's one of the only things
that I've seen that actually
did creep me out.
Like a kind of a T-shirt
and the t shirt was actually
you know for now
I'm just a Mississippi girl
living in South Carolina where
so they knew I had moved from
one place in the city and
they were kind I mean that
is
why in so many places
so they know that that is you
that gets to the creep factor.
And I'm surprised that perhaps
pass.
You're going to be rejected
because of things like that.
Actually it's hard to not too
long ago a rep at Facebook
and I was having trouble with
and I didn't ask questions.
So and talking to them
they actually told me not to
use the word you like to
use this for you.
So you can use language that is
not included in the word you
or your lover.
And yet you are a shoe
lover. Ha yeah.
And they actually are
actually flagged themselves to
you it's not just that people
don't like it like they try to
pick up on the things that
people don't like. So they'll
kind of delivering as much.
Interesting.
Very interesting yeah.
There's a little things again
that I don't always know why
that happens but I
do know that you're going to
get some have that get rejected
I mean it used to be you could
put any text on a on an image
in Facebook and now you
it'll get passed but it may not
get as great of a performance.
And yeah if you
have the video how text
across the video that's
OK that's not counted
as text on
your image.
So you know if you're going if
you're trying to get something
across and you want them to
click on their video make sure
you have something across
the video that is
a bold statement or something
that's going to attract people.
If you're going to use video
ads so there's
there's always some little hack
shake done but don't
try to hack Facebook because
you can get in
trouble. We just had somebody
ask us today on our on our
business page know a lot of
people that are having issues
with their Facebook pages and
somebody got a violation
and has gone home and murdered
my two pages with my violation
follow me I'm like well I do
not know that.
I would say that if anything
ever gets flagged even if it's
an error like I reported I can
have an appeals process with
them and they acknowledge that
there was nothing wrong that
was accidentally flagged but it
still affects the town.
I've actually been talking to
them a little bit. This slows
down the delivery from then on
it has to go through more
checks or something.
It doesn't perform as well.
Yeah I don't get thrown in jail
once and it was years ago
but I was literally banned from
logging into Facebook for
hours.
I wrote a post about
it. Now remember what it was
that the picture I used in it
wasn't in it and it was just a
Facebook post was a little
girl.
She had a T-shirt on which she
was sitting on a high chair so
her pants were pulled down a
side view of her on a chair
and it got like her nudity.
And I was banned.
And it isn't you can't log in
for 24 hours.
Of course I tried to log in and
try a long extended
time like they were
throwing me in the slammer for
a long haul.
Were you laughed out of it.
I was just two days with I
guess. Well that's your
business. Yes.
Long time.
Yes. Which is why I always tell
people always have more than
one admin on your Facebook page
because I got locked out by
someone else on our page could
still go in there and manage
the page
just because I could.
I can log in to anything
anything Facebook related it
was it was like I had
shackles on.
I have a panic attack I think
with all the fish
because then I wrote a post
about being a Facebook jail and
I promoted the post basis.
It's funny I guess.
Sometimes I wonder it's kind
of. But they go out and you
know like it's like recognition
software so it doesn't really
know the difference.
It's got to be it can't be that
a human is looking at many
images. I mean it just can't be
it's got to be this computer
and I know there are a lot of
people that don't they'll argue
me and say no there's a person
out there against me and they
don't like my stuff and I'm
like you are giving your some
way too much credit.
Yeah. It is just a it's
a computer generated.
They scan pictures.
It's flagged. And like you said
you're flying a couple times
then you might go into someone
actually looking through to see
what your what are you selling
and what are you doing.
Yeah. The role of Facebook is
not easy but it's doable.
It's doable and
it's just about trying to
maximize your efforts
and your money. Like to sit in
the booth but Button is
not fair.
But just in the
end it is just wasting the
money.
Yeah. One I wanted to
make sure we covered the three
types of objectives
because that is a point of
confusion when you're on
Facebook. The objectives they
give you are one awareness.
So awareness wouldn't be
trying to drive more people to
your page you know.
I just want people to become
well known and ask and that's
under the traffic
awareness we're like
brand awareness I think
just getting your thing in
front of people also
not necessarily them clicking
on things so you're paying for
impressions not
clicks.
So awareness when we
do use an awareness objective.
So I do that for local
businesses.
I use both brand awareness and
reach and it's really just
like kind of a more traditional
approach. But if you really do
just want to search like
a neighborhood bike shop so
I say reach with in certain
neighborhoods areas because I
just want to know is
there. So we do some of that.
We did some other other
objectives as well.
But there's a little bit of
that just kind of I mean
you try eating but
you're not trying to get people
to click on things you're just
saying I want to show on their
Facebook page.
Yes. Yes.
So there's awareness and then
there's consideration which I
think is a really weird term
for the site. OK.
I was really trying to think of
why I didn't choose the
reconsideration because under
consideration as your objective
that's really like a nonprofit
to a Web site or
I want people to download
and install it.
So then I would choose that
consideration under
consideration there's app
install video views
if I'm trying to drive more
traffic to a video that
falls under consideration
I'd wear it.
And I guess it's because
there's no action they're
taking on the video except
watching it.
So that falls under that
consideration.
But the one that throws people
off I think a lot in the lead
generation.
So when we think lead
generation we think oh they're
filling out something or they
downloaded an object.
But lead generation on
Facebook.
I just stay away from it
because it's not taking them to
a lead page.
It's just within Facebook they
can quit. I want more
information than you have a
bunch of messages that you have
to respond to and send people
whatever. So I'm not sure why
someone would use that unless
they just are not using
anything else to set up.
I don't use that one and I
don't really talk to anyone.
It feels like that is super
successful for them right now.
This isn't my world but I
haven't heard great things
about such a thing can't
generate me using starting
with Facebook.
Sure. Yeah I mean I guess the
key if you're not using the
pages if you're not using click
funnel you're not using one of
these other lead capturing
tools and help set up
langauges.
Peaceful does have the ability
to use lead generation but then
know that you don't have to
contact the person who
said they wanted information
you have to go in and pull that
information and then manually
send it.
But you know when you're
starting out I guess that's a
good one. And then the third
objective is the conversion
and that's usually if you're
trying to get people to
download something signed up
for something by and
something that you store your
online store then you would
choose conversion because then
you can put in a u r l to say
track and I only want to pay
you know when somebody clicks
on this link or it
ends up at the same page or
something.
So that tends to be the one I
have to look at. How many ads
are done.
Most of the brunt of the
conversion or the awareness
umbrella I have actually
from Chapnick is the
engagement which is also under
consideration to get page like
the page like that's nothing
for consideration.
So maybe it's OK to mention
sometimes I do under under
engagement again which is a
consideration.
You can spend you know
like post-New.
So you're getting more traffic
to that particular post which
is great social Prepon and
then take that and runs a
different object that that
is something that I've done now
is insane say OK I have a video
I want to get more views on the
video then I retarget
people who watch the video with
this next piece of content that
I think they would tie
in if they like this and they
like that.
Now again laying
out that plan and the reverse
engineering and what pieces
don't have to create is that
me. Before I do this video
I want to speak for get
creative.
The second piece of content so
that I can say OK whoever
watches this retarget
every time someone says that
that audience will continue to
grow.
Yeah a little bit there
too but that
is just going to say it is a
lot of work but I get to get
away from the intimidation
factor jump in and play with
and set aside a small budget
and look at it as your
education and Facebook
ads and just say I'm going to
take the small budget I'm going
to learn I'm going to practice
with a couple as measure the
results and see what happens.
It doesn't take a lot.
I mean you really can do it
for fun on very cheap.
Right. I'm looking to see if
anyone I just realized look at
it and look to see if there are
questions there are no
questions that anybody feels if
they have a question that we
cover. If you're not too
intimidated or overwhelmed
by Facebook and Twitter
questions.
Throw those out here and we
will answer those questions for
you. But Holly thank
you so much for and
we'll answer these on Facebook.
We're going to get to that.
So sorry I didn't
invite Eric to answer questions
to ask questions throughout but
definitely throw your questions
out we will answer those and
don't be intimidated.
That's the bottom line.
I'm just trying to just try
not to jump in there and Holly
this was that this is so we
need to do another basic life
together. I want to just think
of another topic because you've
got great wisdom to share.
Oh well you know it's so much
fun for me to have someone else
do the same thing.
No one that I know wants to
hear anymore about anything.
So when you about
to say to someone else to talk
shop with.
It's always fun and it's one of
those things that you know some
people it's like Facebook is
way over their head or they
don't ever see a need to do it
or they think they should
always outsource it.
I would say you should at least
learn it on your own
Otieno course.
Yeah.
You know what's going on.
Don't let people take take you
for granted or take advantage
of you.
But yeah I get in there and
learn a little bit so that
you're more knowledgeable when
you outsourcing.
Yes.
I mean it's been built
by your world of reconfirming.
Well we will definitely do this
again for tuning
in and let us know how we can
help
probably the.