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NIKE BASKETBALL: SHOE SCIENCE
KOBE VII SYSTEM: ATTACK FAST, ATTACK STRONG
The shoe is a system that can adapt.
You see what the defender does off the first, yeah?
If he backs up, he bites, just raise up and shoot it.
If he doesn't, then obviously you attack.
ERIC AVAR, NIKE CREATIVE DIRECTOR: The Attack Fast midsole incorporates two Zoom bags:
a large volume heel Zoom bag and a lower profile forefoot Zoom bag
that allows Kobe to be very responsive, very quick.
Well, everything's about cutting seconds: being fast and being quick.
It helps you a) to get your position and then b) to be able to establish a threat to the defender.
Because he's such an explosive player, he's a quick player
we want to build on the responsiveness: good lateral support when Kobe's making cuts.
And support really comes in two major areas through fractal design language,
both in the heel and in the forefoot.
You gotta keep 'em off balance: it's important to be able to go right
to be able to go left, to be able to elevate and shoot.
The system and the way I perform, they go hand-in-hand with the ability to adapt.
You know, it's paramount to what I do.
KOBE VII SYSTEM
ATTACK FAST
ATTACK STRONG