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Recently for one of our clients we started using image personalization.
It's where we're able to take a piece of data that we have in our marketing
automation system and we're able to dynamically change an image in an email
as a result of knowing either who someone is or what behaviors they've done
on our or with our digital assets in the past.
Any certain kind of buyer may reach a stage in their buying journey where
they get a little nervous and they need to justify this decision they're
about to make. You may need to help them overcome the fear that they may
have. And that's an emotional drive.
Another thought that comes to mind is the role social media is now playing,
early conversations in social media might be around suggesting vendors that
I could consider. We know that later in buying cycles, perhaps the
conversation is more around validating the choice I've made. You know,
they're all emotional conversations.
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