Tip:
Highlight text to annotate it
X
Justin Spiro: Jason McCammon, President of Iron Quest Fitness, opened his business nearly
seven years ago. His goal is to make personal training more comprehensive and affordable
to Lansing area residents.
Jason McCammon: It’s the program design which really sets us apart, we can innovate
all levels, very deep levels of exercise physiology. From athletes, non-athletes, just recreational
type runners, to post-physical therapy rehab patients, and even youth as well.
Spiro: While many businesses have struggled during the recession, Iron Quest has grown.
Last year McCammon moved to a larger space and added more services.
McCammon: We’ve actually had four years in a row of record growth, anywhere from 20
to 40 percent depending on the year in growth. Almost as if we are recession proof.
Spiro: McCammon also formulates a nutrition plan for each member. He says the overall
health of his clients is a priority.
McCammon: The quality is the key, and going far above and beyond anything they have ever
heard of. My company is so unique in the way we assess and care for the individual. Our
physiology knowledge, the wellness also sets us apart. Most of the folks that hold the
wealth in this country are baby boomers, and they’re concerned with aging, with dying
early, quality of life. So, the wellness aspect is very hard to find in this industry.
Spiro: McCammon says his gym is more affordable than most. He estimates the cost of his personal
training to be one-third the industry average.
McCammon: One of the main ways we do that is a train by committee approach, again, something
pretty proprietary to my company. I sit down each individual, assess them, design a program,
and then I train a staff that works at my direction to implement that. And so instead
of them chasing sales leads, and doing their own marketing, I handle all that. So it saves
them time and therefore they don’t need to make as much gross as a trainer in a gym,
because I take care of all the overhead.
Spiro: The success of Lansing’s Iron Quest has prompted McCammon to consider opening
a second gym within the next two years. For WKAR Public Media, I’m Justin Spiro with
re-Working Michigan.