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Imagine that I am woman, from now on. A woman from your target market that will write a
letter to the daughter she's yet to have; giving her instructions about what living
in this century is like and what it is for a woman to live and survive in this century.
The letter would say: "Instructions to be a woman in the 21st century. A letter to the daughter that I'll have someday"
Sofia , the world is crazy. Definitely crazy. Anything delicious, is fattening. Nice things, are expensive. The sun that hits you in the face, wrinkles. And the really good thing about this life, messes your hair.
Making love, messes your hair, laughing out loud, messes your hair. Travel, flying, running, swimming in the sea... Messes your hair.
Dancing until you start questioning whether it was good idea to wear high heels that night, makes your hair unrecognizable.
The first time we'll meet, I'll be in a blue dress and wild hair. However, have no doubt that it will be the happiest moment of my life.
It is law: the woman who chooses to go on the first cart of the roller coaster will always have a messier hair than the one that chooses not to climb.
It may be then, Sofia, - because if anything, I am sure that your name will be Sofia -- that you see yourself tempted to be a straight woman: combed and organized inside and out.
The classified ads of this world require good looks: comb, get up, get in, get out, run, lose weight, eat healthy, adopt a koala...
And you keep following the instructions until one day you look yourself in the mirror, let the koala in the cage and say:
OK, everything is great but when will I receive the order to be happy again?
There you will notice that before you look pretty, you have to feel pretty you, the prettiest you can feel!
For that, my dear, XXI Century Women have some tricks: we hide wrinkles and we highlight moles.
We don't allow anyone to underestimate what we think, and stopped to overestimate the power of good cleavage.
We invented the word "metrosexual", so they can be the ones paranoid about lotions, hair, massages; while we get together with friends.
And at 28, we do not get hysterical anymore because it is the day we receive our paychecks, and we get the money to keep the house and reward us with a pair of shoes.
It took years of long horrible cigarettes to figure it out, but we did make it!
Look at Sofia in an Oscar de la Renta suit! Look at Sofia with sweatpants in line at the grocery store! Look at Sofia sleeping with the shirt of the man of her life!
... Look at Sofia! The prettiest Sofia you could possibly be.
So here is my humble recommendation: Dance, fall in love, relax , travel, jump, stay up late, get up early, be pretty, be comfortable and, above all, let life mess your hair up.
The worst thing that can happen, is that with a smile in front of the mirror, you would have to fix it. Because the world is beautiful, definitely beautiful".