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Today we heard
beautiful stories.
Stories that talk about innovation, stories that talk about life,
stories that talk about science and computer science.
And also today,
I want to share my two stories from my experience
and for the things that I love. That is life.
I want to start with this tiny product.
This is a roll film from Kodak.
Probably, some of you or many of you used [it].
I love photography and I used, on my camera, roll film.
And starting from this product, I'll bring you to two [stories].
The first one is about innovation.
It's an important story about this man, George Eastman.
George Eastman was the founder of Kodak.
He was a prolific inventor and entrepreneur.
At the age of 24, he quit his job at Rochester Bank in NY.
And he started to follow his special about the photography.
In 1888, he founded Kodak.
Kodak, they start producing dry plate technology
but also start producing cameras.
This is one of the fist products that Kodak developed.
It was called Kodak No. 1.
It was a browny box that came already packed with 100 exposures.
At the end, you have to send it back to Kodak, they develop your photographs,
and give it back with another 100 exposures.
In a few decades, Kodak [developed] such amazing cameras,
such amazing technology on film processing.
And George Eastman was one [the first with] knowledge
to bring the photography to the masses.
Also in 1950, Kodak created the first color photography film.
And from that day, Kodak entered lives of many thousands, millions of people.
And Kodak became the standard of our memories.
Kodak became the standard of the Kodak moments.
We live in our life, a Kodak moment was a moment that needed to be captured,
needed to be saved and shared with you, the people you love
and the people that will come.
Also for beautiful panoramas,
but also for funny things that happen in your life,
probably your house is burning but it's time to capture.
Not so funny.
But also Kodak invented social habits, your memories
but also Kodak was a gold mine of invention.
This man is Steven Sassoon.
He was a Kodak electrical engineer.
In 1975, he invented this box.
This box was the first digital camera.
Guess what.
Going into digital doesn't matter to Kodak.
because it has an interesting and multiple prolific business
in the traditional photography film.
This camera took 23 seconds to take a picture
and it took a black and white low quality photography.
But you know, things [unclear],
people choose not to follow the digital expansion,
don't understand the potential of that man and that technology.
But it'll pass for everybody.
Technology developed so fast
and digital photography started replacing
the traditional camera and roll film camera business so fast.
And also today, in our pocket, we have smartphone
with fantastic application for photography.
And also we arrive at the end.
The end is 19th January 2012,
I remember that day, and that's why I'm talking about this today.
That day, Kodak failed.
And I was thinking and guessing,
why a company, so important to my life,
to the memories of my family,
to the memories of many people can fail, can end.
I was really sad.
Kodak captured the moment, the 'Kodak Moments',
of my family, of my memories, of the memories of the century,
the memories of humankind.
It was like thanks to Kodak.
These are some of pictures that were taken by Kodak cameras or with the Kodak film.
If today we can share it and know about it
it's thanks to Kodak.
We know about the Wright brothers' flight.
We can be on the top of a skyscraper in New York.
We can see our military fall down in the war in Spain.
We can assist to big disaster of the Hindenburg.
Or fortunately, we were far from the Pearl Harbour attack.
Also we were in Times Square when the war ended
and love spread.
And also we were at the side of Hillary when he conquered the Everest.
And we were lucky to take a picture of Armstrong
when he put the first step on the moon.
We see the green eyes of the Afghan girl.
And we understood the truth of Vietnam.
Also we have known a genius, Steve Jobs.
And also we see the courage of people fighting for their freedom in Tiananmen,
fighting to be a citizen of the world in Berlin
and understand that our environment
is in danger as a planet Earth.
And you understand that when we start to talk about innovation,
innovation is so deeply related to life.
It's like a balance.
The two things are compensating each other
but they are very related and connected.
The Kodak story goes beyond a story of innovation.
It goes more into a story of life.
When I try to understand why Kodak failed,
probably the simplest answer is that this is life,
this is how things are going.
You come to life, you grow, you can have success
But at the end, the music will stop.
And as Kodak captured the Kodak Moment of people
fighting for their freedom,
people, that have the courage to make impact on things
to create something incredible.
And, so tonight,
let me first take my Kodak Moment for tonight.
Because I hope to give you something that has an impact
and make you go home tonight and ask yourself what is your Kodak Moment.
Are you doing something that has an impact on your life,
on the life of people you love,
something that can be important?
And so tonight, please go out, do things with passion.
Love what you do and share with the people you love
and find the Kodak Moment everyday of your life,
Thank you.
(Applause)