Tip:
Highlight text to annotate it
X
Welcome to Fokaira channel
and a visit to the city of Rovinj
and the days of communication conference
for advertising, marketing and communication
If anyone is concerned with advertising
and want to know more about this world
I would like to share with you
the most important notes I took from the conference
and I hope this episode is useful
The conference was held in Lune hotel
We didn't stay in the hotel
we stayed in an apartment
which is usually so crowded in the season
But that was in April and the season didn't start yet
so most of the apartments were empty
The first lecture was about how to change
the people's behavior
and the speaker
Was Tom Theys
From FCB company
specialized in advertising
and
He talked about 3 methods
you must apply to change
the people's behavior
as you wish
first is to be easy
second is to be motivational
third is to be emotional
and as an example he talked about a campaign
for Alzheimer patients
to collect donations
so they got a bank account which is 0000 --00000 -00
000 000
which is so easy to remember
also it was emotional sympathizing with Alzheimer patients
and was very successful
As an example for the motivational method
men Pajama
usually men don't care about wearing pajamas of certain brand
so to motivate them to buy this pajama
they created for it a mobile application
As you may need a mobile application when you run
to register your heart beats, speed, etc
they created a mobile application for this pajama
to register anything related to comfort and not moving
after the lecture there was a break
and I wanted to test the water
It's hot but the water is so cold
The second speaker was Kris hoet
from Happiness company
his lecture title was Ideas
from anywhere
He talked about how their company is in Belgium
and another branch in Vietnam
but they have people working
with them from all around the globe
and also clients from around the globe
He gave an example of a campaign
of skin cancer awareness
and how to avoid it by not staying in the sun
on the beach for long time
but they didn't have sun in Belgium
so they shot this campaign in Brazil
through one of their employees there
And they have a news letter
inspiring in the field of technology and advertising
I will leave a link in the description box for it
if anyone is interested in following it
after this was lunch time
The third speaker was Tobias Wacker
his lecture title was
Advertising that doesn't suck
And he was talking about why people hate
advertisements,
and he said the reason is because it is too much
insisting and repetitive
He said in their company
their advertisements add value
He gave an example for this
a campaign they made in Finland
where sun for 6 months almost doesn't rise
so people feel depressed
their campaign was a phone booth
people get in
and complain about anything
that bothers them
this was heard all around the country
and people were telling each other about this brand
and about the booth
Because it adds value to them
and makes them express their problems
I will leave you with the advertisement to watch
I will also leave link to Rovinj photos
in the description box
if this episode is useful
subscribe in the channel if you still didn't