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We're just trying to create an environment where Melbourne entrepreneurs
can come together and sort of share ideas on finance, product development, staffing,
HR, sales, marketing, whatever it is. How he sort of financed the business because
that's a big issue for entrepreneurs. So didn't raise any money externally.
What it is now it's not what it was 5 years ago.
We went through five different iterations of the technology. Five different commercial
platforms. Everyone of those had everything rom one to 10 different variations. We were
pivoting, and pivoting and pivoting until we got a model that worked.
Initially it was like, our first commercial model was like 20 bucks, 60 bucks, 100 bucks
of buying size [crosstalk 00:06:00], It's a volume game.
Pretty low. when you've become really profitable and you
get that energy, you get that culture, that commitment. Real revenue start hitting and
you just go on fire. We went and approached some groups and we
showed them what we thought was possible. They looked at it and said "that's ideal".