Tip:
Highlight text to annotate it
X
everyone wants to along with the rate of teen pregnancy in the country the
question is how do you do so effectively and how do you do so without being
extremely offensive while the human uh... restores administration in new
york city doesn't really know how because they just launched an anti teen
pregnancy campaign known as i think being tina
want costs to now they put up these billboards all throughout the city uh...
and they have you know images of these cute cuddly looking kids uh... but then
add the images also say things like honestly mom chances are he won't stay
with you what happens to me
uh... so you know there's finance a k teens about how hot you know it's going
to be sickly ruin their lives if they make the decision to get pregnant have
kits right and you think that you did this romance in last forever but it's
not that you're gonna take a decade
by yourself was contaminated
but i think it's a disastrous campaign
because even if you want to come push the goal of
not having more kids
what he did was you personalize that kid he made me really cute kid and put them
on a billboard
inmates who want to have the kit
migrated to wiper out of existence or you're making the pro-life position for
the you are making the pro-life position for them and by late like just so we are
absolutely clear of course whether it's a teenager ordered all women they should
have that actually sounds too white
they do with their bodies and whether or not they have that child without being
set i'd agreeing with an education campaign to let teenagers now look get
rid of that romanticized image of raising a kid a lot of people delta's
well have a romanticized image of raising kids so i think the information
that they're trying to put out there makes a lot of sense ill for instance i
one of the billboard says i'm twice as likely not to graduate from high school
because you had me as a teen so that's good information but the question is how
do you present that information and they're not doing so in an effective way
you know when you put in and uh...
now for the really cute little kid
than based removing like uh... so that they can't make it looks like that have
at seventy-eight wants mission not accomplished
exactly opposite of what you want
the big targets of marketing tools had and by the way one of the biggest
opponents this campaign is planned parenthood in fact uptime parenthood to
police a statement and they said that he had no words the racial economic and
social factors that contributed teen pregnancy
and create stigma hostility uh... and negative public opinions about uh...
teen pregnancy impaired had rather than offering alternative aspirations for
young people
and obviously plan lands clearly pro-choice
and if so opposed to this campaign that he's a bad idea
that's cuz it is about it it