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the funny thing is that, you wake up every day thinking...
why I'm doing this
and not doing something else,
why, for example, I'm not in an agency
earning as well I was earning, reasonably well. Maintaining my life.
And keeping in that comfort zone indefinitely.
And then you remember: "because doesn't make sense anymore."
For me it's like any major life change, you know?
You fear, but somehow, or you are forced to change,
you are pushed toward change, or you give the first step.
So in some moments of my life I've been forced,
I had to do something.
Of course... not of course, but still...
I think a few times against my will.
I needed a kick. Or I decided to take a step forward.
The first time we sat down to have a beer
and to make our society official, we sad "Great, let's make this business work."
Bruno had in his head a value that was around 60-80 thousand.
I... I, as always, thought the opposite.
But I couldn't say... argue otherwise.
But it is important to say about that...
this... my estimate, not to say my guess
was based in another space that we almost rent that was half our space.
So, this construction's estimate was double the amount.
Indeed, it was double the amount that we'd spend the other space.
But, yes, after we did the business plan, we could have a more tragic idea,
but perhaps, more real than we actually need to spend, to invest in this business for it to live.
Buffet's cost.
We will not have a buffet.
Thank God.
Basically, who did the business plan was Bandim,
but we discussed about his work every night,
and every night I wondered "why am I doing this?"
because, man, there's no...
and like, this is how Bandim said, is a template, it's like people do.
I looked at it and said "but it makes no sense,
because I'm guessing how much I'm going to sell,
based on a place that has...
little or nothing to do with the business I'm doing.
I'm estimating how many records I'm going to sell, how many coffees I will serve.
It is all estimated so what's the point of that?"
I think that the point is to bring comfort.
Because we found out that...
we would have to invest a lot more
than we were imagining initially
but we said like "no, this isn't true, I think it will be half the total budget."
Let's see if it will be half or... double.
Exactly.
Was chatting with the girls here,
talking about how people are almost in depression
when they discover how much they have to spend
and when they finish the business plan and such.
But it's sometimes a necessary evil to scale...
Because people think like "oh, but I just want to open my coffee shop.
I'll just ... I'll go there, rent a machine, put a counter and that's it ". No!
Any business needs planning.
You need at least trace guidelines for where you want to go.
So, I do not have official data, but I observe by contacting former students,
that, on average, 90%, or even more of people that do the course, quit opening their business,
after the course.
Why? Because then they gain knowledge.
I will not even say that is because of bureaucracy, because is not bureaucracy, is indeed what needs to be done.
Then the said like "oh no, I think it will be too much work.
It's better to remain employed, I'm happier being a employee.
Ok, I'm happy. Now I am giving value to the difficulties that the owner of my company has to deal with".
It's funny, but true.
Until now we do not know if it was good or if was bad,
because I brought a good amount of stress to the business.
Because obviously, you try to estimate how it will be.
Man, this even shows how to calculate the amount of people in the place.
How many tables fits and the size of tables, chairs, medium size.
I learned a lot from Bandim how to be stressed, worry about everything.
It's not a lie.
No, we have a thing that works great for now,
that is that old story of complementing each other.
Bandim is a much more analytical person, as I am more impulsive than him.
They not even send me a copy signed yet.
Oh, if we do not demand, we will not receive.
Now, let me ask you, the first part of insurance has been debited from your account, right?
So, this week we was looking around the city to find some equipment,
and for me, that didn't make sense, because, I said like:
"Dude, we need to do research to buy a brewer?"
I didn't even know it called brewer... anyway.
But the moral of the story is precisely this,
when we were at the store, I said "Dude, it's just a refrigerator,
what's the big deal? You just plug in... What's the secret of it?".
And then there are so many specifications involving these equipments
and that directly affect our profitability and everything else that I had no idea, he had no idea too.
but he was aware, he would say "let's do a research first", while I was like "I've already found, here, look!
I have found it, it's cheap, let's buy it", you know?
I'm the guy who tends to put my foot on the ground
and he is the guy who tends to put his foot on the moon.
Thank God.
Because otherwise this place...
If I took a look at the first spreadsheet I made,
we would be selling meals at Mandíbula, you know?
So, this is the guy who reminds me all the time what this business is.
And that's very good.
His stubbornness does that.
He help us to stick to a goal, conceptual also,
because my instinct for be practical, my rational personality is very strong,
so I tend to want to do this business happens in the best possible way.
For us to achieve all our financial goals and whatever....
but in the end that would only make the place last, like, two months, and we would think is boring.
So it's great to have someone who doesn't make the business feels boring.
The bonus is still much bigger than the burden.
Especially because the failure... we are trying...
if this became a failure...
It will not be a total failure anyway.
It's a mutual feeling, but everything makes up for it.
It's scary, man.
It's scary to make a decision
and even having a business partner,
It's a constant self analysis, it's to look at the mirror all the time and say
"Is that it?" "Is that it?" "Is that it?" "Is that it?"
But at some point you harden, it hits you, man....
"if isn't this, than will have to be something", you know?
Go! And we go. And things flow.
My name is André.
I'm Bruno.
And this is our Ramo (field).
I'm Bruno.
I'm André.
And this is our Ramo (field).
No, no, I need this job.