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Hi, I’m Stephanie Ciccarelli, co-founder of Voices.com. In this video, you’ll learn
how to increase your audition to booking ratio by thinking like an agent.
Voice talent applying for work online do a lot of unsupervised, self-directed auditioning.
In some cases, this freedom may result in auditioning for jobs that they aren't qualified
to do, which negatively affects their audition to booking ratio.
Did you know that when you use Voices.com, you’re acting as your own agent?
Being your own agent means that you bear the responsibility of promoting your own voice
and are also selective with regard to the kind of opportunities you submit yourself
for.
As Your Own Agent, You Need To: ? Know your voice
? Have and exercise objective discretion ? Understand what is being asked of you
? Commit to your choice ? Submit your best possible audition and let
it go!
What Agents Do
What’s expected of you as an agent? Among other responsibilities, agents only submit
auditions from talent on their roster who they feel best meet the overall needs of a
prospective client.
When an opportunity arises, they refer to their roster of talent, consider their options
and then settle on a select person or a select few that they believe stand the best chance
of being hired to interpret copy and perform the voice over.
Being Selective
An agent knows that there may be other qualified talent being submitted by other agencies.
By being selective, they ensure that the voice talent they submit for a given opportunity
is poised to meet all of the needs that particular client has... in other words, they are only
sending in auditions that the client may want to hear as it pertains to their project outline
and brand.
This is a process of selection, not rejection, and one that you can also apply in a unique
way to your own career as a freelance voice over professional.
Do you need to audition for every casting call that comes your way? No, you don't. If
you feel that a particular audition, although it technically matches your profile isn't
in line with something that you are confident doing, you are at liberty (and are encouraged)
to pass on it. Use your time wisely and determine whether or not the opportunity will yield
some form of value for your business.
When you are selective and apply for work that you are able to do, you make a much better
first impression and are more likely to be Favorited, if not hired, by the client.
So, How Can You Think Like An Agent Would?
1. Be honest with yourself and only apply for work that you can do
2. Read and follow instructions To reiterate what's already been said, you
need to see your voice through the eyes of someone who is trying to make money, not necessarily
as just an artist. An artist sees things subjectively whereas an agent will, if they want to get
the booking, see things objectively through the eyes of their client.
Here are 5 Factors That Determine Your Eligibility:
? Are you capable of meeting the client's needs artistically?
? Can you meet the client’s technical needs? ? Will you be able to work within their budget?
? Does your schedule allow for you to complete the project on time?
? As your own agent, would you submit yourself for this job?
Be selective, use good judgment and audition with confidence. Thanks for watching! I’m
Stephanie Ciccarelli. To learn more, visit Voices.com.