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Ty Kilgore here. I just wanted to answer a couple questions about our link strategy and
also how we at Fluid Advertising stay on top of the Google algorithm and best practices
with Google. First I want to talk about our link strategy.
One of the things that we factor in to our link strategy is what does your current link
portfolio look like? The search engines have been very clear. They want to make sure that
everyone has a natural backlinking portfolio. They have been harping again and again that
you create great content and people will naturally link to it. These are some of the questions
we ask ourselves when it comes to what type of links we need to build. What does your
current link portfolio looks like. Do you have a lot of links already or do you have
none? What type of links do you have? Where are you obtaining them? One of the other things
is what is your current competition link portfolio or link profile look like? Where are they
beating you and where can we make up ground? That really helps us know what type of links
we need to build and what type of links we then need to attract. So those are two very
important distinctions. Building links are going online and being able to actually submit
things and being able to help you gain links either through your process of submissions
or through a relationship. The other way is attracting links meaning that you are creating
great content and people are already lining to you because it is great content. How are
we going to move the needle? That is really the question that it comes down to when we
determine what our link portfolio is going to look like. One of the things that we pride
ourselves on here at Fluid Advertising is that we will deliver to you a link building
strategy document that provides you with detailed information to answer each one of these questions.
We do not just go out and say this is the package you bought so this is the type of
links you will get. That doesn't work. The way that search engines are now we need to
make sure we're giving them every indication they need to help them see the value that
you are providing. So, talking about search engines and about
Google, how do we keep up with Google's best practices? In essence or in a nutshell it's
job security. This is what we do. It's kind of like asking a doctor how they keep up on
best practices or methods or procedures. It is engrained in what they do. They are constantly
being educated they are constantly being trained on new procedures, new equipment, new drugs
which is very similar for SEO's. Basically, how do we keep up with best practices? We
go to conferences, we have been in the thick of it; this is our 9-5, or 8-5, this is what
we do every day. We also read blogs. The SEO world, the digital marketing world is an interesting
one because a lot of people are very free and open about what they do and how they do
it. That then also allows people to expand on that and also give them their opinions
where they might differ and what they have seen be successful compared to another. There
are very many competing views out there when it comes to how to do this job. What we want
to try to do is have figured out from experience what will work and what won't. We pride ourselves
on keeping up with the search engines algorithm updates mainly through reading blogs and also
the search engines are very open and will tell us when an algorithm update has come
out. Talking about two of the more famous or more important ones that have come out
recently Panda really targeted sites that had poor quality content or sites that were
manipulating that content just to rank in the search engines or sites that were doing
a bad job of actually helping the end user. They were writing content simply for the search
engines and not for the end user. Penguin was also where people were buying links; they
were spamming the search engines in order to rank higher for those particular search
queries that were important or the ones that were bringing business services to them. So
what we tried to do is make sure that we give you what is called a natural backlinking portfolio.
That will help you not only make sure that you're not ever in a problem when it comes
to an algorithm update but that you are ok with going forward. Having been in the industry
for a while we have been able to actually help websites recover from these algorithm
updates. What we have been able to do in each situation was to really dive into links, see
where they were having problems, what they needed to change and then from there give
our best recommendation. We have definitely have dealt with this before and it is something
that we will see again but we try to pride ourselves that on any site that we work on
that it is never an issue. Hopefully this answers your question. If you have more questions,
please let us know and reach out to us here at Fluid Advertising.