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I design with my heart, a lot of heart.
My entire aim is for people to feel beautiful and comfortable.
That the person wearing my clothes is seen.
That the person doesn’t get lost in my design,
but rather we can see this person in the garments.
Also, by not overwhelming the wearer
I’ve tried to find a design language that emphasises and perhaps also enhances.
I think it’s great if clothes make the wearer look a little smarter, a little happier.
Perhaps stand a bit taller
rather than having to hold their stomach in after eating a nice meal.
It’s such a tight fit.
You should be able to be who you are and have fun with what you wear.
You could say I work exclusively with colours that are nuances. I love nuances.
I work within a small spectrum, but there are many nuances within that spectrum.
I don’t switch from yellow to red.
I can be lyrical if I can work within white to grey-white.
Producer Robert Ziherl, Interview Elin von Unge
Film photography *** Hed Jonsson Editing Elin Bennett
Music