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Why are the latest business trends such that declining business is being experienced by
local main street businesses and why are business trends causing them to lose customers?
What most people don’t realize is that the most successful businesses trends focus on
building lasting relationships with their customers, rather than on selling their products
and services. It’s an important distinction – one that can literally make or break your
business trends - causing a declining business, and these business trends are more important
today than ever before.
These business trends processes of establishing your credibility needs to begin literally,
at the very second the potential customer first interacts with you and your brand. With
current business trends and Influence Marketing, this is exactly what happens. From the very
beginning, these business trends cause potential customers to be directed to your content through
multiple influence engines – perhaps several videos on YouTube, a blog entry, or a podcast.
The simple fact in these business trends is that your content is beginning to be found
everywhere online – it immediately builds your credibility. As a result of these business
trends, you’re able to attract a much higher percentage of potential customers to your
site and to your business.
But the fact when considering these new business trends is that people today are cynical. Rest
assured, if a given consumer hasn't been victimized by online scams himself, he has certainly
heard the horror stories of the many thousands who have. As a result, current business trends
have proven that people are slow to trust new websites, and people and brands they don’t
feel they know...
These business trends result in an overall declining business!
Surprised? Don’t be! Think about the last time YOU considered buying a product or service
from a site you weren’t previously aware of. Sure, following the business trends of
today, the product or service the website offered looked good, but you probably still
questioned the legitimacy of the site, the quality of that product or service, and whether
you’d get a refund if you weren’t satisfied. And all those doubts likely prompted YOU to
do what 99% of YOUR potential customers do with your online and offline advertising every
day (current business trends) – they leave without making a purchase or providing your
contact information.
However, current business trends have proven that once that trust is established, customers
buy from you willingly and eagerly. In fact, over time, business trends state that connection
with your customer deepens, and you barely have to do any traditional “selling” at
all. That growing customer relationship does the “selling” for you in the new business
trends. It gets stronger every time top-notch products and services are provided by you
– when, how and where you promised. Business trends dictate that declining business then
becomes non-existent.
This is where Influence Marketing comes into play. New business trends provide a manageable,
cost-effective system for propagating your content, especially your video content, across
multiple influence engines, including video, social networks, blogs, podcasts, article
sites, social bookmarking sites and mobile devices. Using the new business trends, by
distributing your content across the Internet, and then delivering it to your target audience,
Influence Marketing helps to reverse declining business, build your credibility with potential
customers, who didn't previously know that you or your brand even existed.
Establishing that credibility is critical for business growth and keeping up with other
business trends! Potential customers need to believe that you are “the real deal”
in order to be willing to spend time on your website and to spend money on your products
and services. This is what industry experts state today concerning the current business
trends.