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>>Shaun: I'm Shaun, I'm doing a master's in
Biodiversity and Conservation, here at
Bournemouth University at Talbot campus
I am looking into sustainability of fish and
whether or not more sustainable but less
traditional types of fish are palatable
to the general consumer in Britain today
and I'm basically giving the options
of sampling three different types of fish
so they can tell me what they think of it
and how they taste and how they appeal to them
people tend to buy a fish purely because they
are familiar it rather than evaluate it for how
it is as a marketable product and if
they like it or not. Thing is they dont know
what fish they are sampling really until
the end of the experiment so hopefully I get
some unbiased responses. More traditional
types of fish that are on the market
in britain today, primarily salmon and trout are
carivorous species, now to feed carnivorous
species of fish in farms, you would actually use
feed pellets derived from wild fish meat and
oils so therefore you are pretty much taking
wild fish feeding it to farm fish, say you take
4kg of wild fish you are only really going to get
1kg of farm fish out of it, therefore that is
extremely unsustainable
so basically what I am proposing overall
throughout my project is why not use
more sustainable types of fish, fish that really
dont need to eat other fish in order to produce
a good crop a good sustainable amount of
fish product, so basically I am looking into
planktivorous species of fish and whether
or not they can be farmed, they can be produced
in Britain and if there is a market for them