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No experience happens as often, grabs share of wallet, and stimulates the senses more
than grocery shopping, finds PwC US in a new report titled Experience Radar 2013: Lessons
from the U.S. Grocery Industry. The study, which is one in a series of customer-centric
reports, measures the experiences of about 6,000 U.S. consumers across multiple industries.
Suggestions from the report include:
Fast lines matter the most in convenience and fast checkouts account for 30 percent
of memorable great experiences. Be transparent with "waiting" by empowering customers with
information on checkout times and wait times.
For the complete article, please go to Big4.com