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[ MUSIC ]
In August of 2011,
The University of Texas at Austin embarked on a
TV campaign to re-energize our brand.
A campaign that reflects UT’s
character, passion and innovative thinking.
The idea took shape when our ad agency, GSD&M,
teamed up with Klip Collective to project 3-D images of
some of UT’s legendary alumni and friends
on the UT Tower to let the world know that
we don’t just strive to reach our their accomplishments;
we aim higher.
The innovative production involved special projectors
that illuminated the tower walls while a film crew
captured the 3-D images building, spinning and expanding.
This unique approach showcases the idea that the university,
its alumni, and its friends want future generations
to dream bigger and go farther than they ever did.
Thanks to all of you for your support
and for you pride in The University of Texas at Austin.
This TV campaign reminds everyone that
What Starts Here Changes The World.