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There are three ways inbound marketing can benefit your business. The first being its
cost-effectiveness. Instead of focusing on everybody as your target, inbound marketing
is all about attracting the customers who are already looking for what you offer. This
involves creating content and optimizing your website to be better found by individuals
on search engines. Essentially you're spending your marketing dollars on the customers that
really count. Central to inbound marketing is its customer-centric selling approach as
opposed to product focused selling. Inherent to the ideal is improved customer-business
relations and as a result improved brand credibility, increased recurring sales, greater marketing
reach and increased new leads. Last but not least, inbound marketing can provide your
business with better metrics and transparency in marketing ROI. Inbound gives you an easier
measure of your marketing performance to determine if efforts should be improved or if other
business functions are not performing. Thank you for watching. For more information on
the benefits of inbound marketing you can head to Powered By Search's blog at www.powered
by search.com/blog.