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welcome
and thank you for joining us for today's webinar mobile starts and
cataracts and albion
and today's weather now is being presented ideally on and for anyone who
isn't familiar still around
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isn't guaranteeing deletes well then maybe you should check us out delay ron
dot com
and we are so please
have built a least as our present tuesday dilli ke is the c_e_o_ of akashi
results dot com v
online marking a thirty seven top global brands census holes
i_d_ and and hewlett packard
twenty-fifth fastest-growing companies under in five hundred let's
still has been driving provable revenue mister internet marketing since the
mid-nineteen ninety's still draws an antique expertise in both business and
marketing to help increase revenues for a wide range of clients
he has guided acad stranded companies success creating strategies from any of
the twenty largest independent online mackey agencies in north america after
see has been particularly instrumental
in buildings dozens of internet retailer five hundred
software five hundred nvc backed companies growing more inc five hundred
and five thousand companies big anyone else in the industry billy kids the
author of the book complete bb online marketing
and was also it's family of search engine marketing professionals
organization north america committee
bill speaks frequently it industry shows including south and southwest shop dot
or
internet detailer
so expansion strategies
and he can be reached
leak
apogee results dot com
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let's get started
let's land
about mobile sites
and mobile wed
dale police
and soaks least happy today
beyond myself how i do you know
i'm doing great at i'm on my second cup of coffee i think uh... i'm going to be
able to be awake for the webinar about linda
so hopefully if i stay awake at least uh... most of the the folks who joined
us will stay awake is that
it is not too many people in the auto industry dot rishi
and
or maybe sorry so we do appreciate your share with us today
and when it comes to mobile
tiring out i mean nothing and shady talking about how high level is but tell
us what else we're going to be learning about sex
were ordered cover a little bit depend on how hot mobile is and and i'm not
going to belabor that too much because uh... you know we
i'm guessing that just about everybody here i i almost wanted this to be a poll
question in the early on i said no that's a stupid books
successor
hello terribly hard how many of us have a smart quoted who have who has well the
web out-of-work voted so you know were all
were all doing the mobile thing and advocates someplace cheap reform so
thats
sometimes but best place to start is just
zero related road experiences and and displayed ourselves in the cuts which is
a retired but the global marketplace
and there's just
we could have spent
you know their whole conferences just talking about the adoption of bubbles
rocket spent too much time on that they were going to go into
outcome considerations uh... about doing a mobile website an action film you know
something she could do really keep leon that so you don't have to spend a huge
budget for it
and talked briefly about mobile applications i people a lot of folks out
there
you're pitching in pushing mobile application to the addition of mobile
website
but we're going to go into a fairly neat section where we're gonna talk about
the mobile search arena at what you need to do to actually get your website
ranking
at both of the national search arrest hill but also cut what are some of it
that the ad or matt and what what's different out there from a standard
pay-per-click google adwords campaign once you get it in a row malval
and and then time permitting
uh... we're just gonna throw it wide open and uh...
uh... you know putting the open the barred doors to uh... tomato starts in
transit yeltsin's missus and hopefully all
outside
i'll try to enter our i'll answer every question um... uh... and end at a
certain percentage of the local paper right answer on top of that before the
artistic things about you know that space is
they're really are delivered works were all too
you know one suite
once we feel like we've *** something google or face book are going
to change on it so we were erupted studying this for well over a decade
some people are recent students but
everything out there is open to study so you know what works for the dealership
across the street from you may or may not totally work for you cuz we all have
slightly different circumstances
until tests how much she honest standard
cap
got a sneak peek
presentation
you access to know
and for actually he's gonna cover stuff he's never had to fight the battle for
a lot of interests at stake
insulator
is going to be recorded
don't worry and dale content in it every year
thank you
so you've got a high-level one of the things that that we really believe that
that
succeeding online
really
a straight for equation
you gotta be credible
and you've got to be fine double
that's the basic equation
uh... for anything you're gonna do online and
it's a tough competition 'cause credibility varies from one form factor
to another what most credible on the desktop may not be credible on a mobile
device what
credible on your main website
may need to be different on a face book page and i was figuring out
what what does it take to be credible
uh... and then
howdy actually get fan out and and the the ironic
part of that is is a lot of ad agencies
reasonably good at the credibility part of that that the pix unit picture they
like to make pretty websites and
you know it it it's uh... it's a wonderful work of art knelt they'll
spend lots of money creating content that's credible
but they're not necessarily very good at the online find ability peaches and
understand how to spend a lot that dollars for t_v_ but they're still
coming up the digital curb that a lot of cases
conversely a lot of online marketing firms are
reasonably good at the find ability that kinda figured out asio and an google
adwords
they don't necessarily knows much about the psychology of marketing and
customers
and so
don't bring people to a web page
i don't know belts off
and so you really need that combination of
giving the thing failed but also having the right thing
sort of dive into the mobile marketplace uh... who wanted
e amazing things that happened last year
computing devices in the form of tablets and smartphones
passed up personal computers
and personal computer up is really flattening
uh... as you can see and
tablets are actually growing even faster rate than smart frosted i've seen from
other staff that show growth in the computer market and bill tablets into it
and all the growth in computers these days really is driven by tablets of mike
reform
uh... form factor devices
other number of ways we could look at this chart uh... and we could do it by
operating system or we could do it by browser
but
at the end of the day
if we're looking at mobile devices at the moment
it's an apple and google world
so seats
you really and especially even more so in the consumer spaced you really don't
need to worry about developing for thirty different platforms
yeah it's great to get that one person of the market
you know that's using you know microsoft
here or you know me
maybe you want the blackberry users
but you want to cut cover the bases first
and encourage growing at a good clip than beastie facebook almost the
pinnacle when you look at that
the operating system the other one operator since tells you what kind of
divisiveness
belt that being said
it's important to understand your customer base in who used sell to you as
well
a lot of you may do just fine optimizing primarily around
i'd pads anti phones
and you have a slightly fell off the more experience for the folks on android
but
that maybe you're sweet spot and so the other the other they hear it and if if
if you want more data art argued or deeper then
then these charts but but at a high level i will tell you is that
by and large
android users
tend to be
uh... sort of more technically or aidid folks at the very high end of the market
programmer types
and then that most of your sub-prime demographic
so for instance if you're selling used cars
primarily
uh... you may actually want uh... andrew becomes a lot more important to you
because android phones are cheaper
the people who go for android a don't wanna be part of the apple fanclub enter
techie enough to take on a wide
do their own thing with aps and they trick up their phone
a certain part of the luxury market
and then the sub-prime folks who can't afford a knife
but one of smart file
uh... danso
apples kind of the vast middle
so kind understanding who is your customer today
uh... is going to drive a little bit where you need to be in the mobile world
uh... there are some stats out they're showing that uh... that i've phone users
we intend to purchase a lot more they tend to be more affluent
um... and they are using their phone in a more mercy experience but they're
exception to that will begin it as a general rule
uh... android users are going to be
primarily sub-prime compared to
apple users
with a slight of android users that are kind of the the engineering program
attacked the technology type that are going to be
in a fairly uh...
fairly endowed with cash
uh... etc couple steps here uh... this one actually isn't from google
and date peeled back this summer some data from their search results
and and and looked at the auto related
shopping queries
and about forty percent of that is occurring on a mobile device that they
can break it out
further unfortunately weren't really showing you know it parties long tail
keyword phrases versus short tail
uh... doesn't doesn't vary by
i kind of day of howard a defining a shopping query as opposed to any
research query but
in according to go go a lot of a a lot of the uh...
uh... searches forty percent now or are mobile thirty percent to be precise
and as you can see that barbara it's grown tremendously over the last several
years
despite iphone being around ghetto
innocence
spastic i guess of seven
uh... so
uh... did the uh... they were late so so a lot of this is a is behavioral change
not just the device change people gave more more comfortable doing think more
things while they're on
their mobile phone
hopefully not while driving
piloting
firsthand passionate it uh... it at higher than i thought it would be as
well
and it is really interesting looking at the uh... the procured abit gobel
reported data again until they haven't really drilled into it
and google you know
i won't go go but they they have a vested interest in having to spend more
here so they they they may have changed to the queries or broaden their
definition of search queries
so it's
uh... you know the other thing is driving this uh... you know i bet ah...
eliana is
it's not really driven as much by
i found
it's driven by i passed
so were defeated lead volumes really spiking it in two thousand eleven
established shipments really start to take off
but tablets are this weird middle world in between that smartphones in computers
and
you know they're not that they're not the best of ice in the world to be
sending email uh... and typing on unless you have a keyboards expansion but if
you're sitting in your bed
there a lot more fun than a laptop to just browse web site saw
no words here and there are so
we're seeing a lot of use of the tablets
uh... for information consumption
when one of the things i don't have flight ghana but one of the things to
keep in mind it and i should have some slides on it uh...
is is really
the older should be almost three for factors that you're developing for one
of the kind of full desktop side effect of the eye pads sites in the third the
phones sites
competitive enemy aipac cites a lot closer
uh... to your desktop you may not want to serve up a full bore mobile site on a
tablet
you may want to serve up the mortal functions site
so that that's probably what's driving this one it is is really tablets for
that smartphone
wanting to keep in mind with a small form factor device
uh... in actually with with uh... you know any purchase saturday's that this
applied to desktop is well you know that all this
all this news about amazon any commerce inc
and things are moving the digital want the balk of the major you know about
major purchases in people's lives
houses audible beals refrigerators and a display
truckload of other stuff
it ultimately as local lettuces adults that entered the room
penny on the guys are the marketer and and jeff ramsay over there's a super guy
and i don't know why they have an update of this the last several years just as a
so
just added at the data point here
ongoing search and this is all search not just mobile
influences far more sales than it actually drives
so people are doing their reef search
online and then they're they're buying offline
especially when it's unit
i know i'm guessing you're not selling too many auto mobile sight unseen out of
your shopping cart could help with that
they generate o
anti-japanese amoeba motors people buy automobiles on that people buy
automobiles autotrader but you know the the the balk of model purchasing for for
the foreseeable future
is going to be a physical presence in a dealership
right and most of those purchases are going to be within fifty miles of a
person's al
now that's great news for everybody here who spending money online 'cause uh...
you can target you certainly don't want be spending a lot of money out of area
and google's got a lot better that lately
let's let's look at this
two thousand thirty minutes uh...
according to gartner global interest go
more people are gonna use mobile phones
the peace to you could get online in terms of internet connections
mobile searchers are just growing like crazy
and
this doesn't mean that a lot of the world is going to have him that all the
work they have mobile devices would actually mean that a lot of us to the
developed world are going to have five or six mobile devices
various types of form factors but they're proliferating like crazy
uh... i i i i was concerned that they're a lot of them out there that have are
bigger questions lol
what are they doing
according to the bilby in in a study from last year he marketer
what's going on out there is
their researching
and
they're doing lots of mobile reviews fought to review reading
which you know
infor auto repair shops they could be for plumbers it could be for restaurants
but a lot of the review construction
uh... yale pat what not is occurring
mobily people or sit there and do it on a deaf topic i wanted get real-time
information
while they're near something
uh... and
in the form of a little bit of a surprise and i'm not sure it only buy it
at sixty three percent of responses sorry for the
it perform oval sites for purchasing
depends on what they're buying
and i i don't think they're gonna
purchase an automobile in most cases on a mobile site
uh... it's not just directions
uh... people are comparing product prices have been there reading reviews
now that the searches will often lead to a purchase but the purchases germany not
going to cry
on a mobile fight
that this point i can't believe were enough
and and people tend to treat them
separately
but mobile and flow and and local
are really conjoined if they hit
most of what's going on with mobile devices
has local intent
are used to call a dating dining and discounts the three-d_ since kennedy
easy things you could do with a smartphone
but it really uh... it's its
you know all those things that
traditionally would have occurred in the yellow pages are local t_v_ or local
radio are now moving to to mobile digital
tell it's uh...
let's go to the next actually
with let's do a poll question
i think that's great
everyone we have received well classes free today
and the first one is right on your screen
i know from here succeed
thesis statement for s are you currently investing
and check this one
all of the middle class
utah sometimes race last snap cell are you currently testing in
aswell
are you doing some retarded
is you know kind of a new issue buzzword or
moguls to save face
needs or maybe
some of it to them cell once they get
a majority of those uh... splits
and that we bill non will close to call
all and sarah's house a capacity i can't estimate
bill actress enter and see if he surprised by your answers so currently
investing albert's at c_e_o_ expects layouts res
norm noble specific ad campaigns alamat apply and you know what
almost offices
would be some issues track
arabicon francine which you guys are saying and dell might be a little bit
surprise
by these cancers let's close this whole thing everyone so much for your fast and
really appreciate closest
all he's scared the results
tell i watch
on-site seventy-nine percent stays audience
is definitely investing in asiya
seventy four percent stateside inst is to be adwords sixty-three percent decide
against
ideally tension that's still a
fifties eight percent i don't really impress fifty eight percent of that
there are doing retarding
and thirty super sexy stockings arts and mobile specific ad campaigns
if that was a lot of tough questions from a thirty-three percent attack that
we are
everyone so much for your fantasies structures
great or both of you who are not yet doing regarding i strongly recommend it
because uh... if you have spent money to bring somebody to your website
following them around the internet with
small little ads afterwards is
actually
arctic cheap in comparison to what those t_v_ ads radio ads and and uh...
whatever global shut you down for what the adwords
getting another fight at the apple
uh...
with three targeting it typically very very cost-effective but
i'd at least recommend you now to the two forty two percent of you who are
doing a good a strongly recommend put aside a few thousand dollars in at least
heft
and if it doesn't work for you
please call me and tell me or email me and tell me cuz i need it now cuz i'm
recommending this to my client so if it's not working for you i want to
figure out why not and death
you know if it's fixable and if it's not fixable i need uh... i needed uh...
i need to put the cautionary tale beckett
it's working for all of our client
retarded in his work it's
so it's uh...
well it's not go there
ali's apple like jump around from tests
santhi
sts
there we go with what's going to your mobile present the credibility so
what a lot of people wanna see when they go to a mobile website how do you get a
mobile website how do you figure out what to do with this
just a lot of people out there want to sell your mobile website
you know of all those ad agencies who several years ago were building up
flashy microsite charging a lot for money for a kind of in a mother said
that her gaining any kind of flashy thing and
and uh... you know that wonderful global invisible stop again they got the
credibility but they you know seven zero on the find ability and he really don't
want your website to be
you know bill opulent cloaking shielded x find star
asset
at help it
so do you got you've got a guy but you need the credibility and and now simply
know that they can't build flashy microsite they're running around all
pretending to be mobile experts now even worse a lot of them on a bill that
you know we can talk more about out to look at them a lot mccune a bit
i'm a big believer in khao lak running a huge believer in
you know just art movement
you know abut one like that it's a it's a holiday time so if the weather watch
song from uh... you know santa claus is coming at tampa one foot in front of the
other
and tortillas start and want to keep things in starting with
get from playing with it is not horribly hideously ugly that google can read
quickly
and according to our customers are a pain in the case to her
less sixty percent of the pics ekta mobile site the load in three seconds or
less
stay with us seventy one percent expected to load as fast as your desktop
site
and you know
they don't seem to keep coming back for more
ina and has nobody told like america at that
a mobile phone processor is as powerful as like a desktop
so
it's smaller
therefore it's less powerful there's less processor speed in that they should
be happy to sit around and wait for five minutes and be thankful they got
anything pull it out but they're not
karen and i had an affair
yall a smartphone at the time and say
myself stateside get home
and all you know search for it then around to the list and i'll look that up
there
no now i need it
define alija
decided not to my section
you know if it's amazing what it looked out the people were not unilever
everything baby deer to have to be so cabinet felt up watching a movie that
fifty years old because they actually like
do crazy things what develop characters and plot lines you know there's no car
crash in the first five seconds
spouse yet was that i think there may be a train wreck but it's you know halfway
through the movie the first one in a third text exactly and felt the same
thing what websites you know it's not like people have nostalgia for the good
old days of dialogue
and at six p_m_ pacific standard the mobile devices people are expecting an
instead on
and that really doesn't mean we need to configure
what we delivered to them for credibility
key figure it's kind of defense
you know and and and and i don't have to be good
and one of these people expecting
and i like the third one here
bad tax
well you know it's uh... it's if you do want to spread unhappiness in the world
and get a lot quicker to go i got you could build a really bad mobile cited
and spent lots of money by google adds to it and and kind of just really
okay there multiple ways of creating bad karma but that would be one of the
damage keeping years it's gotta be fast
and it's gotta be
good within a mobile form factors
so what or you know simplicity actually cut off
one of the places i often recommend people start eliana is
with their free website
at google places we kind of the google plus so you know google maps thing that
that
global places lifting
is actually really really mobile friendly
google gives you a free mobile web site
multi-state religious back each section on that
i think kit at least tonight can one-third
and and possibly even more intense sometimes we do it had gone google
it actually makes more sense for mobile ads today could be a global places type
in your main dealership site
a lot of things you feel a dealership scientists erosion factored craig i've
got a lot for images that got me a moving pictures sometimes moving talking
pictures like a real modern technology like
stop everywhere lighting color but it's really kind of a diaper marshall
experiences
your trier like deliver
you know
enough of an interesting experience a reaction our bill come touch the thing
mobile sites need to be a lot more you know is showing a lot less leg in a in a
in a in a manner of speaking because
it's gonna slow stuff down and it's not the best form factor
to consume a lot of rich median again tablets in between here
but google gives you a free
mobile type
so before you go spend a lot of money
on your own mobile fight
take advantage of your free one
antonio crazy google here they've got their adwords express for a local
advertising which is great advertising into a global places sites
and i don't crazy things
for people to help
they have a toll-free number
i don't you know really i don't see any of the streets looking for
longer than that you're looks would suggest
huh
sensation
at for those of us who've been around the block a few years
you know it is amazing that global now has like eight hundred numbers and like
humans you can contact you i had a client several years ago who was
spending
you have not
that rio crazy huge amounts on google but not tiny amounts either i mean
respectable i think they were spending maybe two hundred thousand a year on
google
and just for kicks and giggles they called in the global this was about two
thousand and nine two thousand and ten
and cut i'd like to talk to somebody you know we spent a couple hundred thousand
he had a dollars a year with you
date google would not allow them to talk to anyone other than the front desk it's
like what you need to know the number
of
you know your particular google account rep at all of your being handled by an
agency will there's nobody you can talk to them
slash and and
that my client called me up and we had we share a laugh over a good at the time
google was trying to like algorithm all the humans out of the equation
you know i try to write you write a paragraph that you are at the higher
humans
or working with other than the ones you began to leak funds would be really
checking your d_d_t_ in making you know star trek chips
tell shaped
you know it's where it will really come full circle as most of these adwords
express quieter spending hundreds or one thousand two months
their aggressively came clean
mobile in local
and that's actually a good thing would just be aware you know that there's a
reason they're chasing it they want your money
but it's really easy to fed up your places page
uh... and and your yahoo id you're being pages
when you're doing it you know keep in mind the kind of things of that are
going to do well on a mobile device
coupons small pictures keep them from all
not high rez pictures
your hours of operation
uh... how to find you
i'd i'd do recommend putting a few video thin because they can't choose whether
to consume it or not but he did dollars add credibility
to stop force videos on people either one of the things that
well sticks in my crop up all those ad agencies
they've been slightly inflicted on people several years ago with a flash
that forced u
to watch
you'll remember those web sites you go to it and then say
please wait while my work of art downloads for you to view nicely please
wait they give states you will wait sydell
you also know that create and wait for my are to begin i mean i dot away you
know i i i was really good at the back but none of what i did want wait for
something else
failed artist who now works for ad agency to force their armies club really
offensive from usability prospectus up your doing video
kid doing no reasons
if you're doing anything out of the ordinary
make it an invitation don't force it on them
you don't hear chris webber network it all said he had a website is starts
making noise and you forgot you have the speakers on
trespass
on its way
on its way no one likes it
there's ah... there's a great three service about their get listed dot org
uh... david name who runs that is one of the uh... masters at local search began
local immobile are
seven percent overlap
and this will give you a quick
a quick overview
how you're doing
with your local website it again your local website
increasingly going to be your mobile website
when you claim your places do you go to the google local businesses center he
thought the form google sme really easy to do
uh... you can add payment options
you can g_o_p_ adyar images which is going to help for asio
post your videos on youtube
and i do video s_c_o_ there on youtube is well
uh... so kind when you're thinking asio the space be picking mobile local but
also be thinking of
the world's second largest search engine after global
and that's called you too
people are consuming a lot of utube on mobile
and i'll feel actually from a credibility perspective there gonna be
more comfortable consuming your videos if they do watch rich media
on a mobile device will be more comfortable consuming over you too
that kind of that they know what it is they have a good feeling for the place
to be thinking about your youtube channel as well
goebbels put this cleanup
if you haven't been there
kildare immediately had what he had to be there and you care about mobile bay
baby after this uh... this this preview cation
you'll go afsane goodness i'm never going to do mobile again i mean donald
mobile and and uh... save me a bunch of pain i i hate it and i'm not gonna do it
no one believes a smartphone it
and it and everyone's going to go back to you
marks
cathode ray tube are sitting opposite with that but it's six if you're still
interested in moscow
that next thing you probably should do after disputed haitian
it doesn't great briefing that google have had a cold modi com
and they put this
thing up a and
and held up a deadlock unspecified and giving us that we've got more of you
some of the frame one they have they've got they've got the paramount
they have a total
good the global meter
tell you how your site looks on a smartphone
by the way you can also put your competitor's site here
and see how they look
uh... you can
this is a great ***
strongly recommended
and
you can get the mobile site now cautionary thing here is
these guys down the road are but a charge something
right now you can get a mobile site if if your google places one imprint
solid enough
you can get another to anyone i have more than that you can get a transitory
one
uh... to kind of bridge you
while you figure out what your longer term strategy is
right here
value google site signed up with uh... you know
a partner that that may or may not be a good long-term parker
but google's really focused here lots and lots of effort
time attention money i'm getting people out there what mobile friendly devices
and and and they are gonna spend whatever it takes as part of why they
have and right
not really 'cause they want an operating system
because they need to control for their future
the mobile advertising dollar environment
and then here's something as well that they've got in terms of best practices
for mobile flights
and each of these he can go more deeply on it but
you know i think through these things with your mobile site
you know
fewer words
simple navigation
have to be fat
have to be fat-free usability off at the fast for for asio
always have a link to your desktop
burgess you know in case people want to go there for the deep information
but most people are gonna do they're super deep research on a mobile device
if you're defaulting all tablet users to your mobile site some of them may want
to rapidly get your main site
uh... to read
and that makes further directions
and maps and things like that to get a lot of people using mobile for how do i
find you
and you know the make an acceptable
uh... you know there
mostly right on that but again
what they're saying is
don't forget android because we know that and uh... don't just do i'll ask as
we all like apple
fight
so again depending on the planet
time and effort in budget if you're looking at it and saying
you know this is actually more it's fairly easy to make a mobile flight
acceptable
if you go that next step which is probably appropriate for no more than
ten or twenty percent of dealerships at this point in actually developing a
mobile apt
forget android
spassky wyo s perhaps because
having a crock pot or map is markedly more expensive than just doing one
platform
having a cross-platform web site is actually pretty deep so i would i would
counsel
you know testing your mobile site on on android and
and and on that
the islands
so why is global doing all this
what's fair point
well keep in mind googled a lot like a
martini glass
they've got this big stock price
which is the top of the martini glass
and it's supported by a tiny telstra
you've got some tiny but it's single so distraught called adwords
yeti at least a microscopic as lose those jobs they've got off after they
got operated xx finally x boxes dot profitable but that's just a tiny
rounding here compared office an operating system
google have one revenue stream
and so they are desperately trying to find ways
to break out of
their stock price be entirely dependent
on that
adwords revenue on a desktop or laptop computer
and they're spending money like crazy trying to do a breakout strategy for the
doctor that are also spending lots of time and effort
mucking around with your quality scores and find way to try to charge you more
for the same clicks every quarter and having get away with that
simply need to know
you know they have dial up their earnings to hit their targets but
you know let's all hope that they monotype some of his other stuff so they
don't just keep taken more money off the table garner on that
the classic adwords
left with that
but let's move over to find ability and i think that's a good time for another
poll question
asks
katia okay i can switch from heat your house if you could please left
u_s_-trained
to find cuts
expects that to you
acid content investments online
and select finance following cancers
it's an increase in
decency so well
antique everything the same
my pull back a little bit
decrease saleem expecting you are investments online in the coming year
which my goodness trustpass depressing
increases yeltsin
decrease ape-like
fall hike
kick some *** and fairfax i can i see to see the results for this time
subtilis call instead of their seats
in process it's designs second day sex their two thousand thirteen online
investments increased o
two percent say they expected increase a lot
extent
stayed the same state course and no one said event decrease
uh... suggestion jets
twenty cents desires basically see an increase on to their online investments
in the air
well that's not good news for the television producers
scs
definitely
something as dr
media television
yes i'd newspapers
instrument and away
internet five
i know that most local papers are really struggling with that there are some
exceptions um... uh... we've done some work with the
kind of a thrifty nickel her green jeep to recycler type paper some of the
community thrift papers
are uh... for used cars in particular used cars focused on sub-prime consumers
or
or spanish-speaking consumer that's what they want a few bright spots in print
iraq's economy out of space uh... symptom
uh... some evidence that
those types of papers are holding their ground but yes clearly the the classic
uh... auto section of the daily newspaper is up
it's one of those things that uh...
is returning less and less value for a for every month at
you dollars go into it
funds
newspapers are also coming
online so while i have printed version now they have done my interest in slough
you have the online purchase cantilever
and uh... and then there's craig's list which is a hold out hope that you get it
done a craigslist were lebanon but uh... if not that that's uh... that's a huge
doing these days we see in the uh... the outer space as well as you know what the
craigslist marketing strategy
slash *** so sad
but it depends on your feedback we get it if everyone other than the two about
the went out there i i i don't know that
you know a prohibit money off of that we could do the whatever came were better
than being
you know i don't think i cannot separate
references to start exercising
extract
so
so let's talk a little bit about how to get found an entire their natural ways
of getting found vfc await at the internet and underpaid ways of getting
found and
and you know the it's interesting out there because uh...
just back in june of this year
uh... water goebbels representatives a guy named pierre for
uh... cebit smartphone results are basically the same as desktop results
appear lives
that's not true
uh... there are a lot of differences between
smartphone results and desktop result
even my friend like totally respected me ask you just read that
phenomenal job uh... out there it anymore and fish candidacy elmo's
uh... you know at the beginning of this year ear and predicted that the impact
of mobile on m_c_i_ would be negligible
do the search results that were fairly device agnostic
i'd i'd beg to differ with rent on this one uh... and
and and i'll tell you why you know we've been doing a lot of looking at what's
different
uh... on the mobile side and the desktop side
and we're seeing a lot of allot of difference is i i strongly recommend
those of you have an seo programs going on
also take a tablet device
and take a smartphone and
performed the same searches you're doing on the desktop and get a screen capture
and i bet you're gonna see some of these these differences and they impact
whatev feel you're doing
for starters that the single
single most important one i see is that mobile results
are more likely to appear not immobile
and that makes sense to voters think that mobile searches are more likely to
have local intent
so that a whole other search engine that entirely different search algorithm that
google loans which is cool local adapts which is now rolled up in the global
plots those results are far more likely to pop up in a mobile search
that's a different asio effort in classic asio
uh... is auto complete results
often appear before the main result in mobile at search
so you know a lot of times
if you if you're
optimizing for mobile
you know the uh... keyboard
sardar uh... it's harder to hype in a long strings search the globals corded
more aggressively tried it
understand and supply what it is they think you're looking for
she will have a digit let me get a couple more than what he died and uh...
how to do the issue but i think it important estimate there are differences
you one other thing to keep in mind is for those android users
you google just loves this 'cause they get the data
they are always login
they're always wanted what that means from a search perspective
is that they are always going to be getting personal life free fall
one of the big changes in an seo over the last several years
is that if people are logged into google
while they're doing their search
you kept who people sitting next to each other performing the exact same search
on the exact same computer from the
you see my p address
but one of them see completely different results than the other
it's been a whole nightmare in terms of tracking rate rankings i'll tell you
that from an seo perspective but personalized search
uh... it is really reshaping a lot of their ceo
android users on mobile
are always going to have personalized search
so that's going to really change a lot of you know how you reach them
you know you have a hard time for garden really wankey
petition to the political results are are often different
in this part from results for example video results
r_u_c_ broken up on the second line rather than play from the same reside
image results often appear higher immobile search results
so immense search
optimization
actually becomes more important
in mobile asio
collado times you know classic asio people
are still focused on those packets results
events secondarily on maps results
and forget the do or you don't know how to do cousins different image search
asio in video i feel
but mobil's important the business goals
that may change the priority of what you're doing an n_c_o_ you cafe one of
the image of you may want to be doing to the u_s_ ceo
you know there's also a lot of cases of more blended algorithm
immobile even more likely to have different search engines pulling in you
know you're more likely to get
different form factors like that like the
beans and maps and
video images
that didn't happen very frequently with desktop searches too but there are still
from desktop searches where you get all text results
couple other things uh...
click to rate
and bounce rate data
are more likely to be very
and mobile smartphone listings
you know a lot of us in the industry think that click to read about trade
area is used to determine ranking
potentially
and so
you know since mobile users scroll wore the desktop users
uh... and and there's a this this election for another two to ninety
percent drop off
in mobile search results in the quicker rate after position four
so one of the things that you don't mind it is different absolutely different
about classic uh... feel a mobile asio is
*** there's no place to do
lp's to you know it doesn't matter that much in in normal issue anymore but
the people really drill down if they seriously researching
ileana company
if you do a google search of a smartphone how many listings we look at
the forces to paint for new doorway
catholic
i mean i mean i guess
anything at the other even more important in mobile
'cause e_v_a_ positions wanting to become vitally important because
you know
even internet professional regularly are kind of like at three attracted well i
got other things that do instead and the phone
obviously i'm gonna give you one more one more difference we've observed and i
think i can if you want more i can get xing digi gives you more afterwards
that i want i don't think as portent
a lot of that i think right now but will both have a test going on where they
they have uh... smartphone my confident a case mark from friendly content
and so
you know it did
participating in that can actually help history local search results
just keep in mind or not the same other similar but they're not within the
especially since mobile since much more likely the political climate
and so we're gonna spend some time forget how do you get maps ranking
earpiece governors similar
the classic asio
but one of the key things as you want to be in st
up there in your title tag you want a physical address on your pages
if you have multiple locations with your dealership have a different pages for
each location
don't go crazy putting into much keywords but but make sure that you spit
terrifically tie your location
and classic n_c_o_ is not considerable cation classic at feel really have been
thought more about lead generation site globally ordered in e-commerce site
and their marking craft a bunch of regions you're trying to rake in the
maps algorithm
unita time most of these pages
someone that page you have to confirm
here's where we're at bay
each page of the website
uh... since you don't have a copy of this fighter would get a copy of i'm not
good
belabor this but this is how you do the tagging
uh... or examples attacking four
uh... local
which again is every person overlap of mobile
you know it's important that the content of each page is also included mickey
were to be thinking of your web site for making it mobile optimized you mobile
website
in one of the three or four keywords you're trying to rank for on a
particular page
and then have those keywords
mentioned
possibly he'll only once or twice on the page itself does have left content on a
mobile fight you know best practices for
for on page at c_ l_ a classic website
would be you know three to five hundred words use the keyword for five times
worked three keywords one mobile you made your mobile site may have you know
fifty words
or a hundred word sleep clearly can't use the keyword at the a three or four
times a matter of it'll look really goofy
uh... make sure you get a lot of citations out there
an a in a local search what that means with a mention of your business name and
address on a website
even if it isn't only
for the more places you mentioned on the web with your address
google's valuing that now
uh... pretty highly in their local algorithm
they had a lot of people are talking about bob's auto
and at that gives him credibility there all giving this a mature effort now we
actually believe it
bob's auto is not a fly by night operation moving from one parking lot to
another
every few years
so it's number citation that having them have your correct address
i and the interesting thing about that is citations are becoming
an example of where globalist taking their learning this
from one of their nation search engines in this case their mobile local maps
search engine
and it started
move then into their broader old-school search engine with google classic
the last couple algorithm updates
uh... in google classic
are devaluing
leaks
in terms of winkler overly optimized for the key word is the click through text
and all that kind of stuff
now there
you know they're they're more looking at the context around the link
and i predict that shortly that they've been
they don't even need to have a link
for instance if your local news paper
have a flattering article about something that you guys are doing with
the u_n_ e charity campaign or something in somebody picks up in a lens p_r_ on
it
and it doesn't have a link to your website but it mentions you
google's getting smart enough there are two doing it in their maps search engine
uh... i predict in the next year or so years sea their main search agent
mentions of your business
are going to help
just like links have been the currency of google for a long time
now you can get citations that they're pretty straightforward to get
soap again the paris in the business name and location if a signal that boost
ratings judy here is not much of an automotive one but these guys are our
data recovery of service
and they're a bunch of places out there that that mentioned
mention the business name
location same page
cool like that global warfare maps to be credible this is part of why apples you
know struggling with a throughout google maps
on the next generation of their smartphone
and tried to do apple maps and thought i was gonna be eating the food not t_v_
stuff
google build up a large datasets over time
to confirm that that business is actually going to be
where the consumer expected to be there were gold will set it was an end and
they do a remarkably good job of that pretty much
put garmin tomtom out of business
all these places are are a good place to go get citations
to help your ratings
either a bunch of websites out there
that provide
uh... data that google crawls
uh... big fan of the universal business listing guidance pretty cheap i don't
get a commission on this uh...
russia probably
showed congrats
just ten percent on that
i think it's very much clearer
specify
at stanford recap a cup of coffee these days
side submit but they they are they did their job submitting your business
information
to a bunch of locally focused web sites you go in for u_s_a_ internet directly
locally that another one of them
axioms searches the web on their own acquiring date one make sure that your
you're in their database
on another place she did you go for citations
you can actually find your local
directories their whole bunch of business directories the other thing to
do you think the do in this town or or i'd you know
uh... ***
every metro area tend to have
fifty to sixty different
outfits some of them are national ones like yelp others are really really local
specific sites
they can provide linkedin citations your business
here's one the way we often find hidden
type in dayton oh directory
and your pop-up tent
uh... you know
spend the money with the better business bureau
it's uh... it's a it's a link editor directory at the table link that's worth
getting
uh... and what i love about it is it's business friendly
you know that the consumers haven't yet figured out that the better business
bureau in our pocket
not nothing else is in the business owner certainly
in our friends ah... in washington who built our business is what we discussed
that idly by him
you know they help the topic goodness of their *** pockets uh...
republic ports earlier than our pocket yelp snout in our pockets
you know the chambers focused on a really big businesses
the better business bureau is still you know if you can't have it
good reputation out there with consumers
nine out of ten times its it you know
a lot of these other complaints cites no matter what we do to make it right
you know they're gonna always tilt in favor of the consumer night at a ten
times the if we're
if we're doing the right thing on our side the better business bureau gonna
call it like they feared recall correctly inflamed we did the right
thing so i'm a big fan of the better business bureau
case you couldn't tell
i'd also that the other thing here that i know i'm a fan out to look at uh...
troy ding
and it can be a business directory can be a lincoln's well if the national
federation of independent business
i have a little bit of a credibility
uh... it just for your general website to put those kind of logos help you're
off to any others a direction the city of austin dot com often dot com a whole
bunch of people coming to big bacteria
you know the dawn of the interwebs you now and they are just plain html site
that doesn't have a lot of hyperlinks
but they provide citations in helped rankin and a lot of your competitors
neglecting things 'cause they're just doing reviews or they're just doing
classic asio
read by the way we've used
you gotta get up
get reviews
the number of reviews you have
really really drives your ranking in that all-important
map in google
so figure out how you can get reviewed and again
we could do a whole whether they are doing nothing bite
the intersection of social media and research which is
how do you manage your review strategy with your customers
and you know
do you do you focus on new car so if you focus on your service customers deed
multiple review strategies for different types of customers
but we've used right breaking you you really really want to get them
tried them from
and i needed to stop popping up front about uh... offer that was a failed
google experiment
school tries a lot of things in some of indictment google likes reviews coming
in from different sources
and especially
some industry that industry-specific sources like like restaurants have been
show up
i don't know if there's a preferred auto source for reviews i should know that
i like medical doctors have one
uh... ship three different review sites you know clearly and travel it's
tripadvisor
think it's still primarily yelp
and then just direct global reviews for autos and anil ail you may know
differently than i do not have to do more research on the audit review space
a
starts you cite steeler care
at nasa cut it
well and then the question is whether whether they're dealer whether dealer
rater has arrangement would google to feed and data
analytical with you complained that the passing around tribune filters and what
not i places back for autos it's primarily
it's primarily yelp
and it's
you know definitely directly wilder than you know maybe a couple other
places out
i'm abuses searches for a good deal unaware they're pulling from so idiot
space the reverse engineering it you know going in finding all the reviews
the google displaying for you and then
forget where they getting those review found that they're getting those reviews
from several different places
you want to be playing that game on air replaced the google taking it a defeat
for
created creek
well you know don't don't forget the video
even if it doesn't
you know
doesn't end up in something a lot of mobile people watch
having the video
uh... on that
you know that your mobile local ngos strategy having some video
uh... global likes that
and that's going to help you rank
and the map
deftly
you know put your service areas in there
you know where it where do you cover
what your geographic footprint
very very important for the mobile
merger here
is you know it's okay if you're not ranking you know a hundred miles away if
that's not your core service area events could be a challenge for some folks
having
you know you this actually is in a campaign point for a lot of dealerships
in that for tax reasons a lot of dealerships have figured out how to
locate
just one at the edge of the county line one county over from the major metro
area
so you know if they can guest on the cars for just a little bit less said
that
sub-type makes a real advantage of a leading a very few *** even a slightly
different sales tax level
uh... or the real estate is cheaper it you know they have a big show grumman
don't think so
so that uh... you know what one has historically been an advantage in
provisioning autos the folks
is now something of a disadvantage in terms of ranking
on the map because global has a strong biased toward
proximity
and also distressingly toward not just proximity of the toward the the new user
they also do still tend to like a little bit proximity toward the city center
so when you're selling your service area dot
uh... you considered considered you know it how blood you're going to have that p
and you may in some cases need to resort to pay dad to get out of the uh...
to get outta class right here in austin
uh... we have a bunch in pa ubuntu dealerships that are down here
fannon new ground force descent marcus
another some of our best dealerships
but it's it can be a challenge for them to rank on the mobile device
the poll right up to google wants to show me the dealerships that are five
miles away first
and and there were there are some way to gain the system but i wouldn't recommend
that goebbels spending a lot of time and effort
improving
this algorithm
and you guys are running professional businesses and you're not you know again
here you don't have
you not moving from one parking lot to another like some used car operators you
know that there
took some fish a dear ones
i think what we need a long-term strategy here
a couple pick up a lot closer steerer on mobile s_c_o_ one forget top and we're
talking top three
use google placements
no flash
a flash i i'm still stunned at how bleak
places i've gone to
i've tried to go to and trying to find them on my mobile phone
and their developer built them a flash website so they're apple invisible
uh... and then uh... you know have a when you have your separate mobile site
use this code to redirect your visitors to the mobile site
and if you do that you're not going to have duplicate content in his uh... you
could have so i don't think again but it's a it's a different website gobel
mobile to mobile website
and it it proves the user experiences welp approval did pull up the mobile
website one eighty mobile browser
let's briefly jump over to
uh... global add products
the interesting thing here uh... this one is that i didn't show you but i
global as a percentage of searches
is even higher on mobile than they are desktop google all told about eighty
percent now search it
you know that yet
microsoft try to pretend that seventy but it's really closer to eighty
on a mobile device google's up like at the nine percent of searches for when
you're looking at
paid media products
on mobile
we really are talking a good day
uh... three ab product search has led display ads and an apple display ad or
not uh... cover-ups plants they really don't think absent
first place to start that's
really advanced strategy
and the poll question i should have asked at the end of this and we have a
nasty but what person if you think you've got the fundamentals covered for
this is the eighty twenty at these things covered first
search bunch of form at at at formats there
quick to call
uh... phone extension location extension
if you do have a napa click to download
pickup offers in their i'm a big big fan of offers
especially for things that your article shelling out there like oil changes and
other things you can get some flash offers some quick stuff
that's of great use of a mobile device
a lot of form factors and and uh... and display ads
and and keep in mind use always need to create totally new stuff
in a lot of you guys have libraries of content that you party developer t_v_
ads and others
figure out how to repurposed that
you know we we we had a client in the uh...
dallas fort worth metroplexes largest outfitting carpet cleaning
spent several million a year on t_v_ ads
well went ahead and add a jingle even running for ten years so the metroplex
are definitely we went to tell you a bunch of other folks came in and
affiliates recruit new staff and instead of like
uh... what we can start
pick your fifteen t_v_ ads and flights in the basement
you know macomb internet video friendly
shorter
green ear
faster loading
but we don't need new content
we can use the contents you have a big fan of recycling when it comes to stuff
you've already paid for
how do we were you test that could croon coming to dc and the extent that it
doesn't have to be
spaniard adwords
those of you are doing adwords which is thirty four percent of you
uh... make sure you break out
as a separate group
paving improves campaign performs on average at eleven point five percent
click to rate increase
equity rates going up your quality score it's going to reduce your cost per click
can improve your position
uh... it'll give you more control over bids and budget time
recommend a separate budget for mobile
and again you may want to be a good you know bid to be in position one or two
you know i a normal adwords you can be kind of anywhere in the first five
positions you cried a lot of traffic
usi positions wanted to are the only ones that show above from you know above
all the natural result from mobile
uh... taylor ad creative and keywords from old behavior because when people
are searching mobile
a beacon to the shorter words and they tend to be more in in quick mode
and so giver dimension easy called action in the v_ quick ratification
they're less likely to be in heavy research mode
again tablets are kind of in the middle of that
and then a optimize your campaigns using specific mobile ad features slightly
findlay
huge
uh... typical click to read improvement
and location extensions also quick to call
uh... that keeping up with for a while you i think he created separate mobile
campaigns if you don't separate you can't track it
at the end of the day
if i'm spending a marketing dollar i wanna know did it worker did not work
f_m_ blending mobile campaigns with normal adwords campaign
i don't really know what part of its working
i think we have one more pple questioner did we ah... to we went to the mall
smoothly
would do it
scs
everyone place
if you can please look at your screen
scott's trio and i have to do
sir
dark finish this statement you currently hats and to just texted you can select
all that apply seats just lion if you have
monet's
we're all for what let us now to see you track
a mobile smiles website
sec
or mobile ceo campaign
annul
freight train
pay-per-click campaigner google campaign
you
mogul
gates ascii art cover
area very advanced icsc yes you guys do you guys
a majority of the fed's and
we're gonna close to call and share the results
and um...
it still needs more of your votes cell
ads among last night's website
sec
lobo
local local s obscenity
and it was so funny girl when you say
has of mobile campaign
separate
i was about to say
k unused automatically seventeen xpress instead if it fails
for reading my right hand
appreciate that
and then uh... do you have mobile ad campaigns sector from here made clear
click org campaign
and duty on multilateral it everything
he had no staff our people's today at ten a m atlanta inside close this fall
centers all stodgy sign people
nine percent
i see a science saying
a mobile acts my sweats
had you that's
percent states audience say that they have a separate local
personal asio campaign
twenty six percent today scientists
had on mobile
camps separate
famine their google campaign
standing one one percent
audience today
how mobile
i don't think a lot of businesses have
excels bill in either
dot intensities religion de sac online tracking tell what you think about
i have i'm actually really impressive uh... at that because uh... generally
adopted by happened more bad credit he once you've learned everything from kind
of getting the first lady talk
percent that'll cut give you the data you need to do the apparatus so of of of
the twenty odd person if you have an apt
uh... i'm hoping it's working on our organs are attorney throwaway aperture
also use a using for learning because
there's so much money out there are some we people running around
beginning each failed artist in baltimore the ad agencies they're
running around
uh... you try to sell custom apts without really knowing
what the attributes for
and other budget empathize perhaps that might be a little bit ugly but you know
are kind of functional get the job done
it understanding you know what you are asking to be more useful in
in helping people buy cars i i did that they capture great potentially for
customer retention for reminding people
it's time to come for the dealership for servicing call hey we're running a
royalty special hey we have these kinds of things going to cut
doing that that that retention part
i haven't yet seen a great after that's helped with the new customer acquisition
uh... touching them help it kind of the beefy r_e_m_ side of things be
continuing in developing to build an existing relationship with the customer
side also blood i'd love to uh...
you know put please rise share your feedback uh... on
um what's working for you the ap space because uh...
most of the money we see in factors outside of autos that are currently
being spent on mobile aapse
it is not being spent well
checks
laughs out of some discussed here are a little bit overtime active i think it's
a handful of these questions and i i have has free daily is ready
uh... apparently about rabin
first test census last sentence
to market research family callous friend
treats you
high-fat sults
approximately some
hands right sounds are now salt
champagne
concentrate
and tried axis android mobile
forks
i probably play perspective adeptly concentrate on the
on on boats and right in my last
from and haps perspective that there's also date out they're showing that uh...
p_o_i_ fund buyers are much more likely you now spend more money are much more
likely to use the iphone to buy something cell
he'll get again it depends on your demographics
uh... and at the pentagon
how long that you think you're going to have that apple ran out
you know i end end i'm a big believer of do small things learn from them fail
quickly and then build on it
missouri first mobile fax
he may not want to be cross-platform
body roll free very first mobile at
it can be a lot harder
to get people to
if you're using it for customer retention if you have a mobile appa is
customer retention and in developing into prodding a relationship with an
existing customer set
i was a absolutely
you know there are already customers you need to be where they are t_v_ on both
platforms with jill wrap if you found out that make sense if your happens
focused on new customer acquisition people who don't know if you from adam
and have never been in the store before
uh... i'd say it's still very much a learning training and every time you're
supporting multiple platforms
it increases the cost of your apt
and really a guide that for staff you do i'll most viewed as a
it's if like training wheels you're designing it to learn and you and and
it's
you know the people you keep a website for three or four years and before they
did the next one
i think a lot of the facts are going to have a lifetime of like
two or three quarters
and at the
find ability problem
with abt is a whole nother webinar let me talk about after that there's a whole
sab industry
uh... happy store an seo
were just helping something did
founded after store
so the question is is you know how you can get people to
find your mobile apt
again on the new client acquisition site on the existing clients and employees
you can market and you could say hey look this is a tool that's going to help
you
thirty wrappers for new customer acquisition theirs
big find ability challenge with aps
at five billion challenge in t_v_ or violence
it's more well understood and more known how to get at down to the apple iced or
rather than
rather than the entire
without the help a lesser but it's it hits
united time its budget estimates do you really know exactly where you're going
to make money on that and how
asks
scott dot search also sellout i think you're right on track with that as well
and jesse
my best friend
to try to raise our
and on several occasions
tests
right next to me and he could search for the stack seemed a
and mind when collapse
at exactly what i needed
way faster than she did
i'm not saying anything
yes i find i'm just saying
payment
you really know
kato ta da
pass it
sets okay
next questions and answers are
john says on mobile as he can
is there
with just one position i know it's not just want to suspect
since i damaged last sixty-two you know
pay-per-click uh...
on mobile
it varies it very prepared their typically
the to about that with the very bottom
if if you have the patience to get through the first three first results
and he keeps growing you keep scrolling he keeps growing in galway down the
bottom of whatever google's decided to display they often will show another
couple
uh... couple mobile that's down there
all that the fast bulk of the quakers are up at the top and sometimes it just
wont sometimes it's too
local that this is one of the pieces of the global
jade algorithm that that's most in flux right now 'cause everybody's trying to
figure it out of my ties
mobile ad inventory
and that they haven't yet figured out of maximizing yet but as a general world
are going to be
they're going to be three to four answered a couple of top cop on the
bottom
starry-eyed
except thank you for that question john
express inconsistent allison
she says is flickered still relevant
or had speeches and histograms helpless
uh... flip workers in still relevant as replace the host images
uh... you know bill sit there there's no i've engaged in going on on flickr but
one and i think about flickr is
it's really google friendly
if you're
driving primarily for social media engagement
with images interest is absolutely the place to be
uh... it
however
if you're striving for
can global get this data index it in display that and
you don't want to have those images posted on your own website
for a variety of reasons
flickr still really really strong and an enhanced agree and now it's it's
probably under the way it the way of most of the rest of face book which
uh... at face book forever either mark mark sucker bird you know make schoolboy
look really good and privacy insurmountable makes microsoft look good
to go to privacy so it's all kind of a disaster
but uh...
marked other wife he wants all of your data but he doesn't want to give it to
google for free
and google doesn't like that to school thinks it has a right to bear for free
so you know this kind of that
that integr and getting folded into face book uh... you know if stuff going on in
surrender to help you image wife socially yes is it going to help you
with global image search probably not so much
asset classes a catholic xxxxxxxxxxxxxxx
keep the faith
case and gets in a row
that's right
alright just in case you wanted to get all the delegates continue this
conversation atlantic this one
here
an interesting question from tagged next
headed
a lot of your presentation as well as other presenters companies focus on
school aren't however
our website
twenty five percent
sections in traffic from day
and around it
you have to
wetsuits s_n_c_ unit
and you have to
noble
and overall track
or offer what overall where that real we have we actually had compliance that
you know in their pay beer budget they just don't have the wallet
to compete against the big boys on adwords
and so we have some clients that we weren't being only campaigns for them
and the reason for that is that
being users and being powers yahoomail
uh... been users
are colored consumers take and ask you a little bit older they tend to skew a
little bit more female
but their body
and end you know i'd
the old females are great consumers
you but
the challenges are just aren't as many people on the search engines
but from a dollar perspective tell you this
you know it whether you're wearing your adwords
internally or whether you outsourced your adwords
being is almost always under optimized
with pay-per-click at because
we're coming together thing where do i spent the next hour of my time
the answer almost never
was being accounts kind of threatened attend around that they shouldn't
but they tend to uh... and other colorado pilot but let's just say less
carefully maintained at the global account
so if you're spending time on your beta carotene you're getting enough traffic
there you're gonna beecher competitors on being
and sometimes
you know i'm a lot of times what happens is people you know
but the whole budget over with an ad agency in the ad agency will still kind
of
have their twenty two-year-old who they say they they they'd make their google
expert
and they'll sort of a figure out how to do a google rather just
important campaign to being in won't make any changes
what you've got a real opportunity competed those folks if you are focused
on big so that staff in general and i am a fan of being
what we've seen with our market share date is it being has less of a market
share our mobile
it does as a search engine
on desktops
telugu again that you know the status somewhere between
seventy eighty percent gobel
time it depends on country india to be verses pcba seventy eighty percent
market share with google on desktops
but this is that something out there for mobile devices
uh... i have to go up at five eighty nine percent market share
i think a lot less driven by android
you know there is being traffic after a mobile again i'm sure it's under
optimized
because everyone spending time on google
now the optimization tips are really anything sorts of things with f_e_m_a_
***
it's it's look at the u
constructed test environment
testified at copycat different landing pages pastor for messages
uh... and then optimize have attacked a culture of optimization based around
those tests
you know it
so your position testing of it
you don't mind you may be the only person
in your space if you do mobile being advertising advertising their your
competitors might not even being there so
it's its way
if if you're able to let you know
if you're concerned about
google phenomenal ability come
reach in around your backside and grab more dollars out of the smaller every
month
uh... yeltsin you focusing on being is a great mitigation strategies
analysis
eternally greased everything he said uh...
and he also wants to play now
has higher paid
higher actress visit duration
and that's right
under fifteen percent
i don't address p
taxol that day
i would be credited challenges sometimes it is
you know for certain types of searches in certain types of users you can
teacher growth targets
i'm being alone in some cases
taxes and other cases you know that
that's the only thing that budget for idea again we've got some clients that
but don't even do edward st just duping because
edwards and dot lol
pooped out by you know too many people throwing too much money at it is just
too competitive
and three
you have to be at risk of having a if you if you're a mega deal where you got
multiple locations right around and metro area
and and you just wanna pallets
and and you're growing share
the you're not gonna get their own being alone if
you know if you
if you're limited by online budget and the bosses come down and just said
here's the budget
this is all you have
and i want to get the best return out of this budget possible you probably can
get there are aren't they
so it kinda depends on what one of the goals you've been at you've been handed
in the optimized given that constraint
catholics
major natasha affirmation action there's a lot of factors that
though i think thank you here
stop on sacrilegious texts
thank you very much for that very competent in question and doubt thank
you so much for socks
lightning presentation here
adding this and i team i thank you so much for your time as well as all of our
extended stay i wanna certainly thank you and don't do that
laying over on stays presentation but undermine audience quickly recorded
everything
day say belgrade i don't go anywhere
garlic today i'm eric happy its day
characteristic encapsulated today for your reference leaves that protect
friends and colleagues
kidnapped off the set you up he did
mobile health checklists so easter second
and sees that as awesome because saddam heineken twenty four hours to study
killer on dot com slash eleven eyes tissue outcome that aspect and access
any about past fantastic
also execute respects that i just think you can see short-circuit robberies
great feedback from our audience
invitations to dine out tomorrow from next week's seminar girl
eat appointments so
with so away
at all you have the funniest
and the car business and
founder dealing consulting tell is gonna present a fine n educational gameshow
influence whether actually demonstrates how to get an online shopper out from
behind their monitors and into yourself ranch do you think
cash
delays will be send up best practices management processes format inspired
as what's not allowed me
must-stay this is going to be very fun
educational interactive
power and you've got to be here for this this will be another campus presentation
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have samples p great webinars suds explants ended this year skittish
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