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Not sure if video marketing should be a part of your marketing plan? Better take another
look. Studies show more than half of all companies are making use of video in some capacity or
another in their marketing strategies, and that by 2017, video will account for 69% of
all consumer internet traffic. In fact Nelson claims that 64% of marketers expect video
to dominate their strategies in the near future. So why is video so important? 100 million
Americans watch videos online each day. An increase of 43% since 2010. Over 6 billion
hours of videos are watched each month on Youtube. That’s almost an hour for every
person on the planet. So what does that mean for you and your business? Online video has
a much higher perceived value than text or audio alone. Video has the ability to inspire,
show emotion, tell a story, demonstrate your product or service, introduce people, connect
and engage. So much so that US consumers will watch a product video 60% of the time they
find one on a website. But it’s more than just that, 40% of shoppers actually visit
a store online or in person, as a direct result of watching a video online. Video content
is shared more on social media platforms than any other type of information and video makes
your webpages more sticky, meaning that people will stay on your website longer, giving you
more opportunity to convert them into customers. Let’s face it, we are all busy these days
and most people would rather watch a video about you or your company on your website.
Most importantly, video can help create brand loyalty. Because people like doing business
with people and brands that they like and care about. So start telling your story today
with quality videos from Gain Crowd Media.