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Robert Hayden>> I feel like (with) Callis, between Jim and their creative crew, we've
really created some very unique and very focused advertising to hopefully reach our end users.
It's always a difficult task to actually know what kinds of things are going to attract
new customers, help you gain market share.
I feel like the process we've gone through the last 20 years to filter through what works
and what hasn't worked and continue to improve on the marketing and the whole general plan
has really been a true testament to the folks at Callis: sticking with it and being willing
to change and evolve as needed to meet the demands of the ever-changing market place.
Another point we'd like to make as far as the Callis group and what we've done over
the course of the last 20 years with them, is when you start to create a strategy or
a marketing plan you begin to realize it made up of a lot of different facets, whether that
be print ads, or social media, or getting news releases out, or working with the different
gun writers of the magazines to get them information they need.
There are just so many different facets that need to be integrated to hopefully achieve
your goal, the mission to have the best *** for your dollar and succeed in advertising
strategy.
So Callis does a great job with the details and keeping track of all the different balls
that are in the air and making sure that everything is working together to hopefully meet those
goals.