Tip:
Highlight text to annotate it
X
Do you know the next key element in creating a great DPM campaign? No? It's writing great
copy.
In today's video we're going to go over 4 key areas on writing irresistible copy.
Attention, Interest, Desire, Action.
Whether you're drafting a sales email, sales letter, or want to tell better stories, these
4 fundamentals will keep people engaged longer and get them to take action.
That's right. This is a tried and true formula to get others to take action. It's powerful
and with all great power comes great responsibility. Proceed with caution.
Writing good copy is key to an effective DPM campaign. It's pretty much selling in print.
The idea is your words will be persuasive enough to have somebody do something on their
own. If you're in business this is to get the customer to give you money in exchange
for something of value.
Today we're going to go through a very effective, 4-step process to creating killer copy. The
first area is gaining attention. Your copy is going to need to get someone's attention
immediately for them to continue to read your sales letter.
As you can see, my first DPM letter I'm bolding what I'm offering them and I'm showing them
my picture.
After you get their attention you're going to want to peak their interest. This can be
done a number of ways but a bullet-proof way is describing in detail the pain that your
prospect is having. However, don't feel like you have to take this approach. The key thing
to remember is don't be boring, be interesting.
Josh is right. Describing the customer's pain is a great way to get them interested. If
you clearly describe somebody's pain they will automatically assume that you have the
solution.
Hey Jamin, just to prove that you can do this a number of ways, why don't you share with
them how you did it in your letter?
My first DPM letter, I got them interested by letting them know that I want to meet every
business owner in the Silicon Valley.
Desire is the next thing that you need to create to make sure that someone takes action.
Many times this can be done by just showing that you have the solution to solve your prospect's
pain. However, in DPM we like to give something away to get that desire engine hot.
So in my letter I offer a free box of cookies for people who contact me. I know the idea
of offering cookies sounds like a crazy idea, but you have no idea how well it works.
Something as simple as cookies actually does work. Now the final area is action. You want
to clearly state what you want your prospect to do next.
Don't overcomplicate this one. Make it as simple as possible. In my letters people just
had to call or email me to get the cookies. Make sure your call to action requires prospects
to only do one thing:
A-I-D-A; attention, interest, desire, action.
It's simple, it's powerful, and once you start writing copy that follows this format you'll
be on your way to see massive results from your DPM campaign.
Stay tuned because next week we're going over tracking and we're going to be giving away
our super-secret tracking tool. Make sure you subscribe so you know when our next video's
coming out.
I have one final question: are we helping you? Josh and I are creating these videos
to help people improve their sales skills. If you've learned something in this video
will you please hit the like button and let us know? We'll see you next week.
Check it out.
Albatross. I'm an albatross, I'm an albatross, I'm an albatross, I'm an albatross, I'm an
albatross ... not a little bird, I'm a big bird and with one [swipe 03:23] of my wings
I can [fly a mile 03:25] ...