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Erik: What new challenges are you facing as you grow your business?
Fabian: With HOLSTEE we're going definitely into phase three right now I would say. First
phase was just get started phase. Phase two was building up to kind of a certain first
level, for now 8 people. We have grown a lot in terms of traffic, revenue, sales, you know,
how our brand and our community has grown and that keeps growing right now. The question
is: where do we take this from an 8-person company to maybe a 20 people company. How
do we take this to really have an impact on a global level and those questions we never
thought of in the beginning and very often people told us in the beginning, you'll be
thinking about those questions later on and we're like, "You guys are crazy". We'll never
have think of like inventory questions and, you know, how to optimize our books and financial
planning and what not because in the beginning you just make it work. And that's okay, that's
how it should be, but in the phase that we are right now, we really wanna fully understand
every part of our business to then be able to scale it up and scale doesn't come by itself.
Scale comes from fully understanding where you're at and finding that niche, that really
kinda has the opportunity to grow a lot. And at HOLSTEE right now, at the moment where
we have an existing business that is doing very well and is growing, but at the same
time it also gives us the opportunity to take a step backwards. We were a whole week in
California last week just to do exactly that. Think of, you know, where do we really wanna
take this in the next 3 or 5 years and almost start with a clean slate.