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Throughout the history of human kind, Religion has been an enormously successful enterprise.
And I think that the worlds most successful brands are often successful for the same reason.
What is the sacred ritual that you perform before drinking a Corona?
You cut a wedge of lime.
How do you evangelize Corona? You buy first round at the bar.
As a Corona drinker you feel a sense of belonging with a tribe of people who are tan
good looking and relax on beautiful Mexican beaches.
And the force of evil that you fight against is
the loud, talkative sports watching Bud Light drinker.
The more you can understand these points of attachment for your brand and how they
aquaint people with you, the better you can sell around each of them
and the more ways someone who likes you can evangelize for you
and bring people in.