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Avinash B.: AFIA Insurance has being a leading insurance brokerage firm in the UAE for the
past, now 19 years, they set up in 1995. And insurancemarket.ae is the online venture that
we came up with about 3 years ago, and in essence it's an opportunity for our clients
and new clients to benefit from a service that is entirely online.
Sujoy C.: Insurancemarket.ae is owned by AFIA Insurance Brokerage Services LLC, our main
company. And through insurancemarket.ae, we are constantly providing the services, or
constantly telling people that what they can get from our site: the insurance services
we can provide them from AFIA. AFIA is the main company and insurancemarket.ae is the
platform, the website and so that people can visit our website and get to know our services
from different parts: from Health Insurance, Car Insurance, Motor Insurance, supported.
Arsalan N.: So, we have very good bonding and association with all of the insurance
companies. So they always offer us with good premiums and good offers, and same way we
offer good premiums and good services to our clients.
Shalni B.: its one company that do the same thing but I think the key difference between
the two is AFIA Insurance takes more of the commercial side of the things. So if you are
trying to insure your property, or your marine insurance, or junior's blog or anything complicated
as people call it, then you are looking into AFIA Insurance and that you're approaching
AFIA. But if you are looking into home, travel, medical, more like personal lines then insurancemarket.ae
is the right platform. Avinash B.: We still very much play an insurance
broking role in the sense that we provide choices, we provide claims service, but this
time the focus is online. And the idea was that absolutely everything now, especially
in motor insurance can be done online as far as the RTA Integration is concerned. So, that
was the objective: to provide a service that is predominantly operating online.
Sujoy C.: Nowadays, you would hardly get people who don't use their smartphones, or laptop,
or tablet PC. So, online is a great way to reach people instantly. Through a mouse click,
you can instantly reach millions of people. So, we're just using that technology on our
insurancemarket.ae website to convey our message directly to the right people in the UAE.
Arsalan N.: It's like a platform between the customers and AFIA insurance. So, once they
come to insurancemarket.ae, they get committed to AFIA insurance.